ESOMAR Research World

📉 Is the slowdown in research software growth a sign of trouble? 🧐 Xabier Palacio examines the evolving landscape of research software, exploring whether this trend indicates challenges or opportunities for the industry. This article uncovers key insights from the latest Global Research Software (GRS) Report from ESOMAR and what they mean for market research professionals navigating a data-driven world. 💡 What’s driving this trend? What’s next for the industry? 👉 Don’t miss out—read the full article on Research World and download the GRS Report now! 🔗 https://lnkd.in/dd9JhNiZ Ajitha Lakshmi Gopalakrishnan, Lilas Ajaluni, Corrine Moy, Melanie Courtright, Patricio Pagani, wim van slooten

🚀 Talking Insights is back with a game-changing conversation! Join us and learn from Jonas Nielsen from GetWhy, diving deep into how AI is transforming the way we connect with consumers and deliver insights. 🌍💡 💬 Highlights from the episode: • The paradigm shift: how AI reduces 20-40 hours of manual research to just 25 minutes. • The growing role of insights professionals as strategic business partners and storytellers. • Tackling the global challenge of scaling empathy—understanding real consumers across markets with speed and precision. Whether you’re curious about AI, market research, or the future of insights, this episode is a must-listen! 🎧 Tune in now and discover how technology is helping us bridge the gap between brands and consumers. 👉 https://lnkd.in/d-Q4TEZu #TalkingInsights #MarketResearch #AI #ConsumerEmpathy #FutureOfInsights

✨ Enhance Your Brand Experience (BX) Testing Strategy ✨ Are you leveraging the full potential of at-scale customer communities for BX testing? In today’s fast-paced market, tapping into these communities can provide real-time insights that drive smarter decisions and better outcomes. In our latest article, Nina G. (Bulbshare) dives into the how-to’s of running BX testing at scale, covering: ✅ Key benefits of utilizing customer communities ✅ Best practices for efficient testing ✅ Real-world examples of innovation in action 🔗 Discover everything you need to know to transform your BX approach! https://lnkd.in/dyNVKcJS Have you explored this approach yet? Share your experiences below! ⬇️ #BrandExperience #BXTesting #CustomerCommunities #InsightsInnovation #ESOMAR

🌍 Exploring the Global Market Research Landscape 🌏 The much-awaited Global Market Research (GMR) Report 2024 is now available, and it’s packed with insights that define the pulse of our industry! 🚀 From market dynamics to growth opportunities, this comprehensive report delivers the trends and benchmarks every insights professional needs to know. Special thanks to everyone involved in the report - Xabier Palacio, Lilas Ajaluni, Urpi Torrado, Hana Huntová, John Smurthwaite, Philippe Guilbert and Ajitha Lakshmi Gopalakrishnan for their outstanding contributions to this year’s report. Your dedication and expertise have brought this invaluable resource to life! 🙌 ✨ Dive into the new article on Research World to uncover key highlights from the GMR 2024, and download your copy today to gain an edge in this ever-evolving industry. 👉 Read the article and download the GMR report now! https://lnkd.in/dbaA_J-B 💡 What’s the biggest challenge or opportunity you see shaping the market research industry in 2024? Share your thoughts in the comments below! #MarketResearch #Insights #GMR2024 #GlobalTrends #Innovation #DataDrivenInsights

🤖 Charting the Future of AI in Research – Insights from the Panel Revolution 🌟 In this insightful article, Caspar Swanston writes about how the panel revolution is shaping the future of research, uncovering the opportunities and challenges brought by AI. From evolving methodologies to game-changing innovations, this piece is a must-read for anyone navigating the intersection of AI and insights. Read the full article here 👉 https://lnkd.in/dgSfdR3y What are your thoughts on AI’s role in the research industry? Share your perspective! 💬 #AI #MarketResearch #Innovation #ResearchFuture #ResearchWorld

🌹 Roses or Thorns? Navigating the Path to Embracing AI in Insights 🌹 In her latest Research World article, Ajitha Lakshmi Gopalakrishnan, explores the promises and challenges of adopting AI in the insights industry. From driving innovation to ethical dilemmas, this is a must-read for anyone looking to stay ahead in this AI-driven era. Ajitha dives deep into a conversation with Jared A. Feldman, an AI expert and thought leader, uncovering valuable perspectives on how businesses can maximize AI’s potential while addressing its complexities. What are your thoughts? Are you encountering more roses 🌹 or thorns 🌵 on your AI journey? Let’s discuss! 👉 Read the full article here: https://lnkd.in/d6ShPguM #AI #Insights #MarketResearch #Innovation #ResearchWorld Lilas Ajaluni Xabier Palacio

🌍 New Episode Alert: Talking Insights with Denise Hicks from C SPACE 🌍 In this episode, Denise Hicks dives into the complexities of sustainability in today’s business landscape, sharing why brands must build genuine consumer relationships to stay relevant and trusted. 💼💚 From understanding brand trust and consumer insights to discussing the ‘say-do’ gap in sustainability, Denise sheds light on what it really takes for companies to make an impact. Listen in to discover strategies for aligning sustainability claims with real practices and how understanding consumer insights can be the cornerstone of a responsible brand strategy! 🎧 Apple Podcasts: https://lnkd.in/gZHFsHCg 🎧 Spotify: https://lnkd.in/gc4Xu-vx 🎧 Youtube: https://lnkd.in/gbBWwJUw  #Sustainability #ConsumerInsights #BrandTrust #ClimateChange #CorporateResponsibility #Marketing #EnvironmentalImpact

🤖 AI as Your Ultimate Research Sidekick! In the ever-evolving world of Market Research, AI is transforming how we gather insights, analyze data, and drive decisions. Dive into our latest whitepaper on Research World and explore how AI can elevate your research, enhance your productivity, and uncover trends faster than ever. 🔍 From automating tedious tasks to generating actionable insights, this article covers the real-world advantages AI offers researchers today. Discover practical tips on integrating AI into your work and boosting your impact. Read here: https://lnkd.in/dhK-3PQh #MarketResearch #AI #Insights #Innovation #DataScience #ResearchWorld quantilope Jannik Meyners

🔊 New Talking Insights Episode Alert! 🎧 In this engaging conversation, António sits down with Liviu-Teodor Micu to discuss an increasingly crucial topic: the intersection of sustainability, consumer awareness, and regulatory change. 🌍✨ Liviu dives into his research, sharing key insights on how consumers can spot truly eco-friendly products amidst a sea of greenwashing. Together, they explore the latest EU directives to boost transparency in product claims, focusing on durability and repairability standards. 💬 Discover how these regulations are shaping consumer trust and what it all means for businesses striving to meet rising expectations. 🎙️ Tune in to get a deeper understanding of this critical shift in the market! You can find all episodes here: https://lnkd.in/d-Q4TEZu

🌟 What I Know Now: Dan Foreman’s Insights and Reflections 🌟 In the latest of the What I Know Now series by Rhiannon Price, market research veteran Dan Foreman reflects on his incredible career journey. From early challenges to key turning points, Dan shares the lessons that have shaped his leadership, adaptability, and impact in a constantly evolving industry. 🌍 This series has already featured some of the brightest minds in market research, and Dan’s perspective is another must-read for anyone looking to drive real impact and growth in insights and analytics. 📈 Check it out here 👉 https://lnkd.in/eXpx2zKw #MarketResearch #Leadership #Insights #CareerJourney #ESOMAR