ESOMAR Research World

🎙️ New Episode of Talking Insights! In this can’t-miss episode of the Talking Insights podcast, we've invited Andrea D'Agostino to sit down with Stefan Boom, an industry veteran, to tackle one of the most pressing issues in market research today: data quality. With insights into strategies and tools like Quality Score and a candid discussion on balancing client demands with maintaining industry standards, this episode is packed with actionable takeaways for every research professional. 🎧 Listen Now and catch one of the final episodes of our 2024 series! Don’t forget to explore earlier interviews available on Spotify, Apple Podcasts, and YouTube.

🌍 A look back in time: The Anchor of Market Research in 2023 🔗 The global insights industry faced its fair share of turbulence in 2023, yet Europe stood firm, anchoring the market research world with resilience and innovation. 🌟 From navigating economic challenges to setting the pace in sustainability and technological advancements, Europe’s insights community continues to lead the way. 👉 Dive into the latest Research World article to explore: • How Europe remains a stabilizing force in the global market research landscape. • Key challenges faced by the region in 2023. • The transformative trends shaping the future of insights. 💡 What are your thoughts? Have you experienced Europe’s influence in your work this year? Share your perspective in the comments! Don’t miss out—read the full article below! https://lnkd.in/dUnEdeEU #MarketResearch #InsightsIndustry #ESOMAR #ResearchWorld #EuropeInsights Xabier Palacio, Ajitha Lakshmi Gopalakrishnan, Lilas Ajaluni, Urpi Torrado, Hana Huntová, John Smurthwaite, Philippe Guilbert.   

🎙️ New Episode Alert! Talking Insights in Bangkok! Join Rhiannon Bryant in a compelling conversation with Shinichi (Shin) Hosokawa from GMO, recorded live at the ESOMAR IGNITE! Conference in Bangkok. 🌟 Some Highlights from this episode 🌟 📌 The evolution of marketing research in Asia: the shift from offline to online. 📌 How GMO is leveraging AI to revolutionize insights across 16 Asian countries. 📌 Cultural nuances shaping technology adoption in the region. 📌 Why Japan remains central to GMO’s operations and innovations. 📌 The importance of conferences like ESSMA for knowledge sharing and networking. 🎧 Catch the full conversation and more! We’re publishing all episodes recorded at IGNITE! this week, so don’t miss out on exclusive industry insights. You can listen to this episode and previous ones on your favorite streaming platforms or watch them on YouTube. 👉 Tune in and explore the future of marketing research in Asia! 🚀 https://lnkd.in/d-Q4TEZu

🌟 What’s in store for 2025? 🌟 As the new year approaches, the market research landscape evolves faster than ever. From advancements in AI to the growing importance of sustainability and inclusivity, this is a time of innovation and transformation. 🔍 What are the key trends shaping our industry for the year ahead? 📖 Discover the top trends for 2025 in this insightful article from Robert P. Moran -> https://lnkd.in/dw5_7BTR 💡 Whether you’re a researcher, strategist, or insights professional, staying ahead of these trends is essential to delivering value in a rapidly changing world. 👉 What trend do you think will define 2025? Share your thoughts in the comments! #MarketResearch #Insights #Trends2025 #Innovation #AI #Sustainability #ResearchWorld

🔍 From Words to Numbers: Unlocking the Power of Qualitative Personas How can we take the rich, detailed personas developed through qualitative research and turn them into actionable, data-driven insights? 🤔 In this insightful article, Melissa Ramon (she/her) and Stephan Basson explore how to bridge the gap between qualitative depth and quantitative scalability, enabling better decision-making and targeted strategies. Whether you’re a market researcher, strategist, or data enthusiast, this piece offers practical techniques to elevate your research outcomes. Don’t miss it! 👉 Read the full article here: https://lnkd.in/dqTdz3Q5 💬 Share your thoughts—how do you integrate qualitative and quantitative approaches in your work? Let’s discuss! #MarketResearch #Insights #QualitativeResearch #QuantitativeResearch #DataDriven #Personas

🗳️ Post-Election Analysis: US Pre-Election Polls and Public Reactions 🗳️ Now that the US election results are in and have sparked debates across the world, we’re excited to bring you expert commentary from Kathleen Frankovic , a leading voice in public opinion research. In our latest article on Research World, Kathy dives deep into: 📊 How the pre-election polls performed this time. 🧩 What the results reveal about the shifting dynamics of voter behaviour. 🤔 The public’s reactions to polling accuracy and its role in shaping perceptions. 👉 Read here and join the discussion: https://lnkd.in/dCJ9-DM8 What are your thoughts on the role of pre-election polling in today’s political landscape? Let us know in the comments! 💬 #USElection #Polling #MarketResearch #Insights #ResearchWorld

🌟 The Talking Insights podcast is back with a brand-new episode, recorded live at the ESOMAR Ignite! event in Bangkok! 🌏 🎙️ In this episode, Rhiannon Bryant sits down with Joven Lee wei jun (李瑋峻）from Cint to dive deep into one of today’s most transformative topics: artificial intelligence. They explore: ✅ How AI is reshaping industries worldwide ✅ The importance of unbiased data in AI training ✅ Tackling fraud in the digital age ✅ Why the human element is key to responsible AI development 📣 Don’t miss this fascinating conversation! Tune in now and discover how AI is shaping the future. 👉 Like, share, and subscribe to Talking Insights to catch the rest of our December series featuring exclusive interviews recorded at ESOMAR Ignite! Bangkok. 🎧 Listen here: https://lnkd.in/d-Q4TEZu #TalkingInsights #Podcast #ESOMAR #AI #BangkokEvent #MarketResearch #InsightsCommunity

🔍 Can Everyone Be a Researcher? Self-serve research platforms and AI tools are transforming the insights industry, making research more accessible than ever. But does this mean everyone can become a researcher? 🤔 The latest Research World article explores the opportunities and challenges of democratizing research through technology. From empowering teams with on-demand insights to addressing concerns about data quality and expertise, this piece dives into how self-serve platforms and AI are shaping the future of our field. 📖 Read the full article here: https://lnkd.in/dc9NDQuV 💬 Join the conversation! What do you think – are these tools levelling the playing field or oversimplifying a complex process? Share your thoughts below! #MarketResearch #Insights #AI #SelfServePlatforms #DataDrivenDecisions Typeform, Joaquim Lecha, Xabier Palacio, Ajitha Lakshmi Gopalakrishnan, Lilas Ajaluni.

📉 Is the slowdown in research software growth a sign of trouble? 🧐 Xabier Palacio examines the evolving landscape of research software, exploring whether this trend indicates challenges or opportunities for the industry. This article uncovers key insights from the latest Global Research Software (GRS) Report from ESOMAR and what they mean for market research professionals navigating a data-driven world. 💡 What’s driving this trend? What’s next for the industry? 👉 Don’t miss out—read the full article on Research World and download the GRS Report now! 🔗 https://lnkd.in/dd9JhNiZ Ajitha Lakshmi Gopalakrishnan, Lilas Ajaluni, Corrine Moy, Melanie Courtright, Patricio Pagani, wim van slooten

🚀 Talking Insights is back with a game-changing conversation! Join us and learn from Jonas Nielsen from GetWhy, diving deep into how AI is transforming the way we connect with consumers and deliver insights. 🌍💡 💬 Highlights from the episode: • The paradigm shift: how AI reduces 20-40 hours of manual research to just 25 minutes. • The growing role of insights professionals as strategic business partners and storytellers. • Tackling the global challenge of scaling empathy—understanding real consumers across markets with speed and precision. Whether you’re curious about AI, market research, or the future of insights, this episode is a must-listen! 🎧 Tune in now and discover how technology is helping us bridge the gap between brands and consumers. 👉 https://lnkd.in/d-Q4TEZu #TalkingInsights #MarketResearch #AI #ConsumerEmpathy #FutureOfInsights