NoA - The North Alliance

Help Unfold take the stage at SXSW London! In 2025, the innovative festival SXSW is landing in London for the very first time. And if they’re really lucky, they’ll even get to star Unfold / NoA’s Andreas Ziener and Hampus Borgos on their stages. If you want to help two exceptional speakers do their thing, here’s how: 1: Register here: https://lnkd.in/edfGZzAm 2: Vote for one OR both of their talks: https://lnkd.in/dnKf5GTt https://lnkd.in/dpFHXTbD Every vote counts! Much appreciated!

PARTNER ANNOUNCEMENT Today, NoA has appointed 31 new partners throughout the group. Please join us in celebrating these super talents, and great NoA ambassadors.  Mariusz Domaradzki Andrzej Ficoń Tina Wesselsen Hilde Glesnes Steffensen Pål Kaalaas Morten Harnang Stig Melón-Bratvold Fredrik Hansen Åretun Marianne C Olsen Pontus W. Pelle Josephson Ingebjørg Melien Øra Kristina Skogen Tangeraas Gøril Rønning Ludmilla Aud Timsdottir Tomas Antvorskov Krag Anja Krognos Matt Hoban Helene Sarkel Stefan Sahl Sophie Hotchkiss Jesper Ander Bella Lagerquist Alfred Tång Anthony Olli Malin Aronsson Jimmy Brauer Dino Denic Josefin Kjellbris Ted Carlström Magnus Norman #partnerannouncement #tech #marketing #innovation 

Oh boy, have we been looking forward to this! As we celebrate our 10th anniversary this year, it felt like the perfect time to embrace the network we’ve grown to become. How we did it? An updated brand identity that bridges marketing, tech, and innovation. More color. More to the point. More NoA. A massive thank you to the incredible teams at NoA Ignite Sweden / NoA Ignite Poland and Bold Scandinavia / NoA for crafting the website and bringing our dream brand identity to life. Curious to see more? Take it for a spin at https://lnkd.in/dqFAJNPx

From 2015 to 2024, who influenced the Swedish marketing industry the most? That’s the question Swedish media Resumé set out to answer earlier this year. Now the results are in, and we’re incredibly proud to share that NoA Consulting’s Niklas Bondesson ranks # 4, while our network as a whole is ranked # 14 on the list of 51 remarkable leaders in the industry. You can find the full list in the comments.

And there it is! Out of 21 nominations, NoA won 1 Gold, 5 Silver, and 2 Bronze awards at this year’s Eurobest. Huge congratulations to everyone involved — our clients, agencies, teams, and other partners. Here are the winners: "Sleepfluencer" Åkestam Holst / NoA for IKEA Gold: Breakthrough on a Budget Silver: Breakthrough on a Budget Silver: Breakthrough on a Budget Silver: Ambient Outdoor Silver: Consumer Goods "The Eurovision Lights" Bold Scandinavia / NoA for SVT (Sveriges Television) Silver: Rebrand/Refresh of an Existing Brand Bronze: Art Direction: Brand & Communications Design "Imagine a World Where Detergent Doesn’t Come in Single-Use Plastic Containers" Anorak / NoA for På(fyll)™ Bronze: Challenger Brand

Yesterday, at #NoABrainFood in Oslo, we explored one of the hottest topics in digital transformation: Balance between autonomy and governance in agile development. The session brought together perspectives from academia, industry, and the public sector. Led by Stian Meuche from Scienta AS, the discussion featured contributions from Casper Lassenius (Aalto University), Vegard Steinsholt (Nav), Jostein Emmerhoff (Schibsted), Laila Warncke-Wang (Telenor), and Magne Jørgensen (SimulaMet). Here are our top 3 takeaways: Autonomy is nuanced, not a “silver bullet”: Professor Lassenius highlighted the complexity of autonomy. While it fosters motivation and creativity, unchecked autonomy can hinder communication and coordination in larger teams. Balance is key: Industry leaders shared how balancing autonomy with governance creates productive environments. NAV’s “tight-loose-tight” model and Telenor’s focus on “value streams” are excellent examples of structured flexibility in action. Context matters: From Schibsted’s product focus to SimulaMet’s research-driven insights, a recurring theme was the critical importance of tailoring approaches to each organization’s unique context. There are no one-size-fits-all solutions. Thank you to everyone who joined us — see you next time!

Can AI turn (data) garbage into gold, or does it require a human touch for critical decisions? And can AI guide customers toward making more sustainable choices? Explore these questions in this client-case-based reflection by Julian Cæsar Andersen from NoA Connect Norway. #ai #LLM #biasinai

Everything you always wanted to know about the three step approach to AI and creativity (but were afraid to ask)... Our latest NoA AI Report is here, crafted by three creative superstars from &Co. / NoA: Sally Trier Mark Ellegaard Jacob Benjovitz Don't miss their insights into blending AI and creativity to drive success. #ai #creativity #marketing

Yesterday, we proudly took home the Best Website award at this year’s Gulltaggen! We won, thanks to the collaboration between NoA Ignite, Unfold / NoA, and NoA Consulting. The winning project was a complete redesign of the website for Øyafestivalen, one of Norway’s biggest and most beloved festivals. Øya needed a website that reflected its commitment to sustainability while being more user-friendly. The key goals included improving mobile usability, enhancing accessibility, and streamlining content updates — especially during critical moments like artist announcements. The result is a modern, sustainable, and intuitive website. Its coding and hosting were optimized to reduce the digital footprint, while a refreshed eco-inspired design, mobile-first approach, and improved accessibility elevated the user experience. With Sanity CMS, the festival team can now update content seamlessly, and new filtering options make it easier for users to find exactly what they need. Stay tuned for Øya 2025, and meanwhile, do check out site here: www.oyafestivalen.no Congratulations to the entire team!

Just in! We’re proud to announce that NoA has secured 21 nominations across all agencies at this year’s Eurobest. How many of these will turn into trophies will be revealed in a few weeks. Fingers crossed! Here is the NoA shortlist: Åkestam Holst / NoA – 16 nominations (Best in the Nordics!) “Mission Talita” (3) – Talita Categories: Brand Experience & Activation, Digital Craft, Film “IKEA – Sleepfluencer” (11) – IKEA Categories: Brand Experience & Activation, Direct, Media, Outdoor, Social & Influencer “IKEA – Here Comes the Sun” (1) – IKEA Category: Outdoor “Blackout Ad” (1) – IKEA Category: Print & Publishing Bold Scandinavia / NoA – 2 nominations “The Eurovision Lights” – SVT Categories: Design, Industry Craft &Co. / NoA. – 2 nominations “Pass it on” – European Parliament Category: Film “Gå Med” – Hjerteforeningen + TrygFonden Category: Film Anorak / NoA – 1 nomination “Imagine a World…” – På(fyll)™ Category: Film