NoA - The North Alliance’s Post

The art of making boring stuff brilliant. I’m heading back to the UK in January, to share with the next generation of media leaders the lessons I have learned from 18 years of senior leadership in Australia. I’ve been fortunate enough to work alongside some extraordinary minds, so the conference brief is made a tad easier. (Here's a few of those smart people.) 🎯 Henry Ruiz coached the REA sales team how to explain ROI in plain English and what a job they did. 💼 Daniel Spencer taught us the importance of positioning price with confidence and never doubting our value. 📊 Bernard Salt? Well, he showed us how to take the dullest data and turn it into unforgettable stories. Here’s the thing—we’re all great at telling bedtime stories to our kids, but Bernard has this rare ability to take dish water data and transform it into stories that engage and inspire grown ups (even cynical ones.) From population trends to the future of work, Bernard’s storytelling doesn’t just explain numbers and facts—it brings them to life! The ability to be a story teller at work is a weapon worth mastering and will be the most important lesson I talk about at the conference. (Photo from a decade ago, according to Facebook) Avi Khan Rhonda Olsson Etienne Labuschagne Adrian Knowles Nick Boyd David Edwards MAICD Danni Fuller Peter Malouf Ruan Burger Chad Hoy Poy Sam Boer Gary Dans Ian Campbell Michael Buckland Michelle Tynan Adam Empringham Kel Goesch Ben Kingsberry Adam Day Sean Newman Simon Gates Matt Giggs Christopher Watkin #storytelling #leadership

Do you want to nominate yourself/your business for awards but struggle with writing the nominations? We can help! We are mindful that some people who would like to make a nomination do not have the luxury of a marketing department to help them and might find it daunting. But don't worry! Clare Yelland (nee Friel) is going to host a free online workshop tomorrow to run through what to include in a strong awards submission! ✨ If you would like to attend please send Clare a message or comment below ⬇️ #awards #marketing #workshop #nomination

Which companies are at the top of their creative game? Find out in the 2024 LIONS Creativity Report.

🌟 Digital Link is out! 🌟 In the latest edition of "The Most Admired Companies to Watch in 2024," The Fortune Leader Magazine proudly features Eric Simmons, CEO of Asigra SaaSAssure, on Cove Story. Digital Magazine🤩 - https://lnkd.in/d5uGf8YB . . . And What are your thoughts? Please share and comment 👇🏻👇🏻 . . . #OnlinePublication #DigitalSolutions #TheFortuneLeader #OnlineBusinessMagazine #BusinessSolutions #BusinesseMagazineforEntrepreneursinIndia #GlobalCoverage  #thefortuneleader #businessmagazine  #IndianEntrepreneursSuccessStories

Sharing our SDE of our Market(In) Sights event last May 23 which wonderfully captured moments that day. Thank you to all the CMOs and key executives who joined us and expressed how relevant and timely our insights are, affirming their hunches, updating them on what they need to do to improve their communications and marketing programs to engage and improve their customers' experience. As what our expert panelists said - here's the gist: - Donald Patrick Lim: the wallet of consumers is shrinking and their disposable income but they will spend for something meaningful. Our take: thus brands need to continuously think of how they can add value to the lives of their customers. Price offs is NOT the solution. - Wence Wenceslao, CPM : Brands need to start building communities and highlight the value they bring to consumers. Our take: Brands can start championing certain segments (that's aligned with their brand purpose) that need representation in advertising, build a community around them, nurture them. They will be their future brand ambassadors with a multiplier effect. - Manny Gonzales: "We're seeing the power of digital as a catalyst for behavior change and enhancing experiences... but whatever shifts seen driven by digital, what matters most is looking back into your consumer as a human person - it will be your main determinant where to take the next communication, experience, activity you'd like to take your market." Our take: Indeed, the consumers are ever-evolving, reacting to stimuli in the market, need to continuously stay attuned with their needs and preferences to anticipate and not just react to their current needs. Be delightful and meaningful as a brand. Have had a personal setback during this time but really couldn't move on without thanking and giving my heartfelt gratitude to our panelists for their invaluable insights - I couldn't ask for more! Thank you as well to our very able and moderator, Ms. Janette Toral, and our host, Ms. Chenny Galano, for seamlessly steering the event so effectively! Special thanks to our co-presenter, Newport World Resorts for having us in your first rate venue! Thank you to our partner, YouGov, thru our Global Head of Partnerships, Cindy Chan for your unwavering support! All these we couldn't have done without the YouGov's cutting edge solutions, we were able to include research done in early May! We will have another round this October for all new research that we will implement in the next months. #marketing #consumerinsights #YouGov #SynergyMarketResearch #Filipinoconsumers

"Every company is a technology company these days and every company is driven by technology, there are a very few that are not. Wherever there is technology, there's cyberrisk." Curious to understand or even improve the way you're articulating risk back to your board? Emily Heath uses the 5 question method (15:37) to break down the communication channel between the board and CISOs -->

“It's all about the data. So when we can collect data upfront from our attendees and then provide that data seamlessly to our exhibitors who are looking for it, and we have a venue that can then expand on that…those are things that just add to the fuel to the fire.” - Matthew B., Senior Product & Operations Manager HLTH. Explore this insight and discover other ways you can help demonstrate event impact and maximize exhibitor ROI in our latest webinar, “The Trade Show Organizer-Exhibitor Engagement Model is Outdated.” Access the on-demand 👉 https://hubs.ly/Q02rHFfQ0

🔊 We are pleased to share our half year results for the six months ended 30 June 2024 today.   💪 We made strong operational progress in the first half of the year, appointed a new Non-Executive Chair and expect our FY 24 results to be in line with market expectations.   See below what our CEO, Chris Lee has to say about the results and you can read the full statement in the comments below 👇 #Results #PromotionalProducts #DigitalCommerce

LIVE now! 🎊 Join our expert panel with Emily Heath, Jeremy Smith, and our very own Ryan Kazanciyan to elevate your boardroom strategy. If you have any questions for our panelists — comment below!

In case you missed our 30-minute CISO Playbook Webinar earlier this week dedicated to the fine art of "Nailing Your Boardroom Presentation", here is the recording. Thanks to Emily Heath, Jeremy Smith, and Ryan Kazanciyan! #Wiz #cybersecurity #cloud