We're all about connecting producers and consumers and believe this is super critical especially in long supply chains (like the ones we need to participate in here in New Zealand). We think it's critical to sustainability and there's a business advantage to doing so. It's not just a nice thing to do it's a profitable thing to do! #sustainability #business #supplychains
Backstory
Software Development
Christchurch, Canterbury 636 followers
Creators of a meta-technology platform centralizing certification data for sustainable and ethical food & fibre brands
About us
Backstory was born out of curiosity for how we might restore the positive outcomes that local supply chains provide us (economic prosperity, ecological benefits, and positive social connection) and bring these to long, fragmented supply chains. Backstory is a place where cutting edge technology meets environmental sustainability and innovative business models of the future. We are here to use technology to solve some of the worlds most wicked problems. We support ethical brands to be the “stewards of story” as their rightful place of highlighting the heroes of the value chain, the grower (the land) and the consumer. Prove by Backstory is a cloud-based app that manages evidence for corporate claims, product claims and certifications all in one place. Data in Prove is used by sustainable and ethical brands for making differentiated marketing claims that resonate with consumer values.
- Website
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www.backstorytech.com
External link for Backstory
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Christchurch, Canterbury
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Get directions
146a Lichfield St
The Loft
Christchurch, Canterbury 8011, NZ
Employees at Backstory
Updates
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#knowyourfarmer More compelling reasons to understand the source of your food or ingredients. In a globalized supply chain it’s easy to be blind to the true impact of the sourcing. As it turns out a lot of consumers are wanting to #knowtheirfarmer So it makes a lot of business sense to not just get a certificate about country of origin, but to get the stories, the colour, the richness, track progress, and bring the characters that grow the food we sell, eat and serve to life. #powerofthebackstory
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Thanks Conan Moynihan for this wonderful thoughtful discussion! Certifications and what they mean How they help or hinder brands reaching end consumers and the burden they put on farmer… It’s what we are here for!
Agribusiness Coach/ Consultant | Creating Unstoppable Force's of Nature | 2022 Kellogg Rural Leader Scholar
The latest The Force of Nature Podcast episode is out and its cracker featuring Melissa Baer from Backstory Tech! We discuss certifications, farmers governing their own data and bringing a backstory to our food products among a whole lot more! I seriously enjoyed this chat covering a lot of topics that are important to me and important points that I hear farmers continuously raise. Link to listen on Spotify: https://lnkd.in/gQNBd6Qp
Ep16 - Creating pride in New Zealand's food products is essential for market success with Melissa Baer by The Force of Nature Podcast
spotifycreators-web.app.link
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This is differentiation defined! Amazing work and hats off to the courage and leadership Akaroa King Salmon Thinking forward Bringing unique offerings to the customers, retailers and consumers Staying ahead of the game Consumers can’t reward what they can’t see Make your excellence visible… Prove your Backstory
We are stoked to announce that Akaroa King Salmon is the first King Salmon producer in the world to begin the Blue Impact feed program with BioMar. This is a whakawhanaungatanga (partnership) we've been developing over the past few years - first replacing wild caught fish oil with innovative farmed algal oil in our feed for some amazing Omega 3 results. Now we have started utilising other innovative products such as insect meal to minimise our impact on the marine environment and ensure the healthiest fish possible. This journey will see Akaroa King Salmon become a net-positive fish producer, committed to lowering its carbon footprint while incorporating regenerative and circular feed ingredients. Blue Impact feeds are designed as an individualised journey for aquaculture that requires continuous improvements across all three BioSustain™ impact parameters: Forage Fish Dependency Ratio (FFDR), percentage of circular and restorative raw materials, and carbon footprint. This is something Duncan, Ben, Willie, Lars and the whole team have been working on for some time as we look to honour our promises to be kaitiaki of Akaroa for this generation and the next. Big shout out too the team at Biomar to for working on this with us for so long to get where we are now and onwards into the future ! Onamata, Ōnāianei, Anamata, Mo Te Ake Ake #aquaculture #newzealand #kingsalmon
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Excited to be part of Global Roundtable for Sustainable Beef (GRSB) and among these esteemed members as well as the great New Zealand companies in the New Zealand Roundtable for Sustainable Beef (NZRSB)
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Congrats to the Trust Alliance on the win! Great to be part of bringing that to life! Congrats to the Backstory team as well Eion Robb and Scott Walker for your work on this.
The Trust Alliance is delighted to announce the Digital Farm Wallet Project has been awarded the Constellation Research, Inc. Supernova 2024 award for Digital Safety, Governance, Privacy, and Cybersecurity at the Supernova Awards held in San Francisco USA. Our thanks to our members, supporters, and the project team members Sharon Lyon-Mabbett and Mitch Flindell. Thanks for the support from Indicio and Anonyome Labs, Inc. Special thanks for the technical advice from Richard Bergquist from Datacom and Eion Robb from Backstory. Support and encouragement from Terry Copeland and the team at Federated Farmers has been invaluable.
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Exciting times for regenerative agriculture in New Zealand! We're thrilled to see ATA Regenerative launch Regen to Market™, a platform where your food choices can drive real change. Ata Regenerative uses Prove to oversee their suppliers within the Ecological Outcome Verification (EOV) programme, ensuring the regenerative practices behind their products are thoroughly verified. It’s exciting to see this partnership turning values into action—empowering consumers to make conscious choices that truly support a more sustainable future.
🌱 Big News for NZ agriculture! We are thrilled to announce the launch of Regen to Market™ - where your food choices become a force for positive change! Every product carries the Land to Market Seal, guaranteeing it comes from verified regenerative farms. This means: 🌿 Healthier soil 🐄 Happier animals 💪 More nutritious food 🌍 Better planet Did you know? The modern food crisis isn't about quantity - it's about quality. Real nutrition has been sacrificed for convenience, leading to widespread health issues. Whether you are a consumer, farmer, or advocate for regenerative health, we look forward to you joining us in bringing balance back to our food system! 🌿 Ready to make conscious food choices that heal both you and the land? Learn more about Regen to Market™ here: https://lnkd.in/g-erFK6H #RegenerativeAgriculture #NZFood #HealthyEating #Sustainability #RegeneratioNZ #FoodAsMedicine #CleanEating #AtaRegenerative #NZFarming
Regen to Market: Bringing health to our food system for NZ Consumers
https://ata.land
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Catch our CEO Melissa Baer chatting to growers about the power of connection and nuance that comes with local supply chains. It’s this ✨magic✨ that globalized supply chains are desperately trying to achieve. So many good outcomes in the social, ecological, and economic realms. Come hang out! Naturally Colorado
Join us on Monday, October 14, for a live webinar when Melissa Baer, CEO of Backstory, shares her insights and thoughts for the future of local supply chains. Register for free here: https://bit.ly/3TypKVL #Colorado #Agriculture #SmallBusiness #Webinar
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What is the value of data in the value chain. Not just any data, but data that backs up claims? This article uses recent examples such as Fonterra and JBS and Tyson Foods who have all faced greenwashing allegations, and unpacks why a "certification" isn't enough, and why data is needed to win in market.
What's the Value of a Backstory. The Dollars and Cents of Data in the Value Chain.
Backstory on LinkedIn
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❓ What does Regenerative mean ❓ Great question! Farmer's Footprint and Farmer's Footprint New Zealand here to share the stories of growers, consumers, processors, retailers and anyone on this journey. We love a good robust #Backstory - What is your Regenerative Backstory? 💫 The new and innovative certifications are great examples of why a strong backstory is needed ✅ It needs to translate and mean something to an end consumer that's often not overly familiar with the nuances of agriculture ✅ It needs to have grounding in good evidence based practices and standards, and that needs to be made visible to end consumers and various stakeholders in the value chain.
We are Farmer's Footprint New Zealand, part of a global movement launched here in Aotearoa in 2023. Our mission is to inspire, facilitate, and accelerate New Zealand's transition to a more regenerative agricultural system that will restore soil, human, and planetary health. Inspired by Zach Bush, MD and his work linking soil and human health, we are a national non-profit dedicated to sharing stories of local farmers committed to landscape regeneration. Thank you to the team at Farmer's Footprint USA for bringing the organisation and its principles to the land of the long white cloud. Through this community, we will connect farmers, consumers, and stakeholders at all stages of their regenerative journey, creating conditions for greater system health. Whichever stage you are joining us from, welcome to Farmer's Footprint New Zealand. We’re glad you’re here. Learn more and connect with us at https://lnkd.in/gZtvHBt5 #RegenerativeAgriculture #LivingSystems #FarmingNZ #FarmersFootprintNZ #SoilHealth #ZachBush #HumanHealth #Hope
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