Infotools, Insights powered by Harmoni

On the podcast this week, we welcomed Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into the challenges and opportunities within the data quality landscape of the #ConsumerInsights industry. Bob shares his insights on promoting transparency and improving #DataQuality, emphasizing the need for structural changes to restore trust between buyers, participants, and intermediaries in the market. Listen here: https://lnkd.in/gfjpw8pd #MRX #MarketResearch #Insights #BrandStrategy #ConsumerBehavior

We are pleased to announced the release of our updated resource, "A Buyer’s Guide to Market Research Software.” This refreshed publication is an enhanced version of Infotools’ widely used 2022 guide, offering insights professionals an in-depth look at the rapidly evolving technology environment and practical guidance for choosing software solutions that drive meaningful results. “As the market research industry transforms, selecting the right technology has never been more critical,” said John Bird, EVP of Infotools. “This guide addresses the growing challenges of choice overload and equips teams with the strategies they need to make informed, impactful decisions on their tech stack. It empowers insights professionals to leverage innovation effectively—without losing sight of core industry fundamentals.” Get the guide => https://lnkd.in/g2ksr3y8 #MRX #MarketResearch #Insights #ResTech #BrandStrategy

🎉 Celebrating analytical excellence in market research! We’re thrilled to have sponsored the inaugural MRII Data Analysis Award through the Market Research Institute International. This year's award challenged entrants to act as Chief Insights Officer for New Zealand, using real-world data via Harmoni by Infotools to tackle key business challenges like targeting new markets, boosting visitor spending, or enhancing New Zealand’s brand. 🏆 Congratulations to the winners: First Place: Elliot Ansari, Consultant at Quadrant Strategies Runner-Up: Jo Secher, Research Manager at Whakaata Māori Their impressive submissions showcased deep data analysis, creativity, and clear, actionable recommendations. At Infotools, we’re passionate about empowering insights professionals to simplify data analysis and storytelling. This award is a step toward recognizing and fostering excellence in our industry. Read more here: https://lnkd.in/gWcmEd8b

A year ago on the podcast, we welcomed Joel Rubinson, the president and founder of Rubinson Partners, Inc., a marketing and research consulting firm for a ‘brave new world’. Joel shared some innovative programs he has developed to help marketers quantify the value of brand building and how to best target people with advertising - essentially using research to boost ad effectiveness. Listen here: https://lnkd.in/g9XgJbtN #MRX #MarketResearch #Insights #Innovation #BrandStrategy #Marketing

Market researchers may not be technologists, but their ability to effectively implement technology has become career-defining. With consumer behavior shifting and digital platforms multiplying, agile tools that support faster #insights and more efficient workflows are essential. Infotools’ John Bird writes for ESOMAR Research World on 'Balancing tradition and technology in modern market research' - learn more, here: https://lnkd.in/gdBAke5w #MRX #AI #MarketResearch #Innovation #ResTech

On the podcast this week, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to #MarketResearch. Michelle emphasizes the importance of understanding both the benefits and limitations of consumer neuroscience to avoid falling prey to misleading claims and unrealistic expectations. 🎧 Listen here: https://lnkd.in/gvkU4B3a #MRX #ConsumerInsights #BrandStrategy #Insights #ConsumerBehavior

Our EVP John Bird is in Florida kicking off #TMRE2024 (better late than never, right?). If you're at the show, find him and say hello. #mrx #TMRE #TheMarketResearchEvent #insights

On a recent episode of our #MarketResearch podcast, we welcomed Adam Hansen, VP of Behavioral Innovation at Ideas To Go, Inc. - ITG and co-author of 'Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward.' Adam shared insights into how cognitive biases—natural mental shortcuts humans rely on—can inadvertently hinder innovation and market research efforts. Listen here: https://lnkd.in/gWH74cqz #MRX #MarketResearch #Insights #CognitiveBias #Innovation #BrandStrategy

Are you using AI to make your job harder? It sounds contrary to popular thought leadership, but if you're not, then you're probably not getting the most out of it. And you're possibly doing a disservice to yourself, your organization, and to society... I asked Dr Vivienne Ming, one of the world's leading AI practitioners, how market researchers (or anyone for that matter) can help increase the confidence others have in the work and insights they're producing from their AI-enabled systems. Best of all, she makes The answer Vivienne gave was multi-faceted and rather challenging. She said we need to use AI in such a way that makes our job harder. AI can do such a great job in bringing disparate data together and making sense of it all, but it doesn't always get it right. It also doesn't have the broader context to feed into the questions we're asking of the data either. We can use AI to critique the work we're doing, asking of it what we're missing, or where we're not getting it right. Ask what the impact of such a decision may be - as there are times we may miss the obvious. AI rounds the corners of the work we do, so we need to make sure we add our perspectives and expertise to the picture. If you take the easy path with AI, it's likely that you're going to get the easy reward, which is what hundreds or thousands of others in your position would take. Use AI to make your life difficult and your contribution to your workplace, your customers, society will be much, much greater. I'm mindful that my thoughts on this matter don't do justice to the episode. I'd highly recommend checking it out on YouTube or on your favorite podcast platform. Some links in the comments if you're interested too. Thanks to Socos Labs, Boston Consulting Group (BCG), Harvard University for the studies mentioned in this episode. It's fantastic to see and hear from academia on how such groundbreaking innovation can be used to better effect. Infotools, Insights powered by Harmoni Johan van Kuyk David Boyle Dan Wasserman Karine Pepin Tim Ensor E. David Zotter

Ready to unlock the true value of your research data with faster, sharper, more effective #BrandTracking? 🌟 Try Harmoni for 30 days free and see what makes it the brand tracking software trusted by the most trusted brands worldwide. Our expert support team will take you through the platform, showing you all the ways Harmoni can improve the speed, depth and quality of your insights. Say goodbye to slow, outdated methods. With Harmoni by Infotools, you get a powerful brand tracking analysis software for faster, sharper insights that drive better decision-making. Whether you're monitoring performance or keeping an eye on competitors, our software helps you track brand health in real time and uncover #Insights that matter. Discover how Harmoni is transforming the way researchers work: https://lnkd.in/gbRkkBxZ #MRX #DataAnalytics #Harmoni #Infotools #DataAnalysis #BrandHealth #BrandStrategy