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On the podcast this week, we welcomed Michelle Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to #MarketResearch. Michelle emphasizes the importance of understanding both the benefits and limitations of consumer neuroscience to avoid falling prey to misleading claims and unrealistic expectations. 🎧 Listen here: https://lnkd.in/gvkU4B3a #MRX #ConsumerInsights #BrandStrategy #Insights #ConsumerBehavior

Now that's Significant

Now that's Significant

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Michelle Niedziela, PhD

🧠 Passionate Behavioral Neuroscience Expert | Bridging Science and Consumer Insights 🌍

1mo

Thanks for having me, I really enjoyed our conversation!

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