NZ Tech Marketers

What a great way to round up 2024! I spent yesterday morning listening to some of New Zealand's most talented marketers. NZ Tech Marketers put together an excellent event on what to expect in 2025 as marketers. "Thrive in 2025" covered many aspects of marketing and addressed the big question: What’s next? Michael Friedberg, CEO SwayTech kick-started the day with deep-dive into the mindset needed for marketing in his Mindset: Re-difining Marketing's Role session. Michael shared strategies that go beyond function, helping businesses harness marketing as a true growth engine. We would be living under a rock if we denied the impact AI has and will continue to have on Marketing. Justin Flitter, founder of New Zealand.AI, gave a compelling talk on how Marketers can reach their maximum potential with AI. Customers are always at the heart of everything we do, yet we sometimes lose track of how to nurture them. The session on the critical importance of Customer Experience in today’s Market with Kelly Letcher, CX Manager – Animal Management at Gallagher Animal Management offered a fresh perspective. The panel discussion on Marketing in 2025 with Caroline Francis, Nick Whitehead, Alla Lvovich and Sobia M. had more than a few takeaways for us Marketers to charge forward into 2025. Additionally, the Product Marketing panel discussion with Helen Shorthouse, David Parker from Auror, Julian Liew-Young from Fisher & Paykel Healthcare and Sharon Middleton from @Spark was essential as we approach the new year. Our Marketing Team at AoFrio Ltd gained valuable insights from the session and we'll be bookmarking them for our 2025 marketing strategy!

Marketing Jam is not what you think. It is the biggest gathering of tech marketing professionals in NZ, in a fast-and-furious format. This year it will be on November 11st on Auckland's waterfront. Brought to us all by Movac and Proxi. Info and registrations at https://lu.ma/wmvosnqq. You MUST be a growth leader in a Kiwi tech company to be able to come along (yes, yes, we could be more inclusive, but we are electing not to be).

Product marketer hack: the launch checklist ✅ I recently posted about a handy tiering framework we’ve been using at Tracksuit to shape the scale of our product launches. Well, once you’ve decided your launch tier – what next? A launch checklist is a helpful tool to reduce the load of planning (especially when you’re a small team). It’s easy to see how your resource allocation and GTM plan differs by launch tier: 1️⃣ – A big bang product launch that requires extensive planning to rollout across all available channels 2️⃣ – A compelling new product or feature that needs to be communicated via primary channels, but doesn’t require huge investment 3️⃣ – A more minor feature update that may just need a simple notification for existing users One big caveat: a launch checklist should never be prescriptive, nor is it a launch strategy. Each new product or feature is different and requires a customised GTM approach. 👉 Feel free to use the below checklist as a starting point and customise for your own channels. At Tracksuit we found it helpful to amend our checklist after running a few launches based off what worked and what didn’t.

Narrative is hiring two roles in the marketing team. This is a fantastic opportunity to join a fun and nurturing culture at Narrative and improve photographers’ workflows with innovative AI-powered products. So much of AI today focuses on replacing the creative professional. However, our AI is specifically designed to provide significant time savings without taking away from the artist’s creative control. We want to expand our marketing team to tell more photographers about these amazing tools that can help their lives. The first role is based in Auckland and is all about SaaS growth marketing with marketing campaigns, partnerships, communication, and general top-of-funnel growth: https://lnkd.in/g7sFWXEb The second role can be done from anywhere in the world. This is a role for someone who is or has been a professional photographer and enjoys connecting with influential photographers around the world to build our affiliate network: https://lnkd.in/gumWjibr Let me know if you're interested in either of these two roles. I'm happy to answer any questions, and I'll put in a good word for you in the application.