Ogilvy NZ

They say good things come in 3s. Three years ago we embarked on an aspirational journey when WPP Open X was appointed the global marketing network partner for The Coca-Cola Company. Since then, we’ve worked together supporting 200 brands in over 190 countries, transforming marketing for some of the world’s most iconic brands. As we look ahead to 2025, I’m excited to continue creating the future of marketing with Manuel "Manolo" Arroyo and his brilliant team, driving real and lasting impact for The Coca-Cola Company, our customers and the next generation of consumers. Thank you to my fearless WPP Open X leadership team Julianna Richter, chris binns, Lara Griggs, Mechelle Monroe, Andrew Keller, @EmmaMassey, Nihar Das, Paul Marobella and Yaron Farizon our passionate Xers all around the world at Ogilvy, VML, Majority, AKQA Group, Grey, DAVID Miami, Landor, Burson, Subvrsive, T&Pm, Village Marketing, GroupM, EssenceMediacom, Wavemaker, Hogarth #TCCC #WPPOpenX

ICYMI: The top marketing campaigns this week on AdForum.com features David&Goliath's powerful spoken word spot for the Civic Wisdom Foundation, the collaboration between Amplify and FUTURES "The Doom Scroller", Publicis Conseil's latest spot for the Renault 4, a humorous spot from Ogilvy NZ for the Breast Cancer Foundation NZ, and Special Australia's foot-tapping spot for Pepsi Max ✨ check it out at the link below! https://lnkd.in/gwWCm5dG #top5 #advertising #marketingexcellence #global #weekly #campaigns #AdForum

How do you get maximum cut-through of your adverts and messages in what can be a competitive space, all the while keeping within regulations and looking out for investors’ interests? Advertising financial products, including managed funds and KiwiSaver, brings challenges and it’s a hot topic in the industry. In light of this, Public Trust’s Corporate Trustee Services (CTS) team hosted a webinar on the creativity opportunities to reach investors, and how to navigate the regulations. Marcus McMillan Jaspreet Kaur and Iskandar Onn from the Financial Markets Authority - New Zealand spoke about the guidance and regulations, the subjectivity often involved, and the need to focus on customer outcomes when it comes to incentives. Storytelling was a key ingredient, said Steve Kane Group Managing Director of creative agency Ogilvy NZ. Generating an emotional response was more important than ever when it comes to the advertising of financial products, he said. Hosted by David Callanan, the webinar also outlined Public Trust’s role as supervisor, and Marisa Tucker and Elena Vinton explained the importance of strong governance systems and processes. Thank you to our excellent guest speakers and those who joined us in this valuable industry discussion. #150yearsofPublicTrust #CTS #trusteeservices #kiwisaver #financialplanning #managedfunds #governance #supervisor #custody

Congrats to WPP for being recognized as a strong performer in Adobe services, evaluated among the top 12 providers worldwide in The Forrester Wave™: Adobe Services, Q3 2024 report. WPP received the highest scores possible in the Adobe Commerce, Adobe B2B Automation, and Adobe Customer Data Management criteria. Learn more here: https://lnkd.in/ek_A6n9C

Behind the scenes of Coke Studio Australia/NZ, get under the skin of the creative & production process with the teams that made it happen! Check out our biggest 'Behind The Music' yet. Kate Miller, James Griffiths, Brooke Pilton, Gabriel Gasparinatos, Anthony Campagna, Jari Kennedy BRING Agency, Universal Music for Brands, Ogilvy Australia