Tune in now! The 'Rough Cuts with Thiago Cruz' podcast, in collaboration with New York Festivals, is launching today! We’re sitting down with creative trailblazers for unfiltered conversations about everything from bold ideas to taking big risks. Get ready for fresh insights that’ll inspire you to push boundaries in your own marketing. Don’t miss out on these game-changing discussions! The first episode features Desiree DeRose, Brand Director at Angel Soft Georgia-Pacific LLC, and more. Watch here: https://lnkd.in/ec5NWQrz
We’re incredibly honored to roll out the first episode of ROUGH CUTS with Thiago Cruz, NYFA 2025 Executive Jury member and the brilliant mind behind some of the most impactful work at Grey NY. Thiago kicks things off with a must-watch conversation featuring Desiree DeRose, Brand Building Director at Angel Soft. Together, they dive into the high-stakes creative process behind Georgia-Pacific LLC’s Super Bowl debut, revealing what it took to sell a bold, first-of-its-kind idea to leadership—and why taking risks is sometimes the safest bet in marketing. From brand-building in a commoditized category to fostering fearless creativity in corporate structures, Desiree shares the strategic mindset that helped make Angel Soft a cultural conversation. This is one you don’t want to miss. 🎥 Watch here: https://lnkd.in/eqKu64f2