Racers Edge Wanaka

We’re excited to announce our partnership with Love Wānaka, a collaboration that highlights our shared commitment to preserving and supporting this incredible community we call home. 🌄✨ Here’s how it works: when you shop at Racers Edge, you have the opportunity to donate directly to Love Wānaka at checkout. These contributions go toward initiatives that sustain Wānaka’s environment, community projects, and the local spirit that makes this place so special. 💙 We’re proud to stand alongside the Love Wānaka team and other local businesses to ensure Wānaka remains a thriving, sustainable destination for both locals and visitors. Whether it’s biking trails, exploring the lake, or simply enjoying the beauty around us, this partnership is about giving back to the town that inspires us every day. Together, we can make a real difference! Discover more about our story with Love Wānaka: https://lnkd.in/gfYfszNC

Racers Edge is hiring an Ecommerce Executive! 💻 From a small ski rental store in 1982, to a thriving retailer across bike, ski, outdoor and watersports, with an ever-growing online presence; Racers Edge is a cornerstone of mountain culture in Wanaka. An opportunity exists to become part of our epic team based in our main office. We are looking for an active and adventurous person with experience in ecommerce and digital marketing to join us in the role of Ecommerce Executive. So, if you can answer yes to the following questions, then we want to hear from you! 1️⃣ Are you purpose driven? 2️⃣ Are you passionate about the outdoors? 3️⃣ Are you keen to create exceptional online experiences and grow digital sales? Hit the link to learn more and apply! > https://bit.ly/3DOmKiU

🎄 Meri Kirihimete from the Racers Edge team! We celebrated the season and wrapped up an incredible year with a fun-filled day—ultimate frisbee, pool games, and a classic Kiwi BBQ at the boss’s place. 🥏🌊🍔 2024 has been a milestone year for us, marked by our rebranding and a collective effort to embrace an exciting new chapter. Every member of our team has worked tirelessly to make it all happen, and we’re immensely proud of what we’ve achieved together. 💪✨ Here’s to a fantastic year behind us and an even brighter one ahead. Merry Christmas to all, and see you in 2025. Let’s Go Play! 🌟

More of the new Racers Edge brand making an appearance, this time with our Manifesto hanging prominently in Racers Edge Bike 🚲 Do you have a favourite belief among our picks?

“We believe the outdoors is the medicine to a stressful world.” When we rebranded earlier this year, we created a brand manifesto that consists of nine statements put forward by our staff and stakeholders that encompass our beliefs. We are so stoked to see one of these statements out in the wild at our flagship store, accompanied by images of our epic Gear Guides. Thanks to Plato for their guidance in our rebrand process, Sophia Bishop for the creative design of this piece and Pukka Wanaka for impeccable production and installation.

Inspired by our epic playground, this is the new Racers Edge. Thanks to Plato for this incredible collaborative effort to revolutionize the Racers brand.

As you might've already noticed; we've recently reclaimed and strengthened our brand. Working with Plato, we developed an identity that is unmistakably Racers Edge - with a heap of genuine energy, personality and nostalgia - reflecting our roots in the Wanaka area. We're so proud of this new identity, improved website and refined perspective. We hope it resonates with you as well. Let's go play.

How lucky are we to call these magnificent mountains home?! Some late season shots from multi-talented Gear Guide Tuomas 📷

Heli-yeah! What a day! 🚁 Check out the Gear Guides heliskiing this past week with Harris Mountains Heli-Ski, celebrating another epic winter season and getting in on prime spring conditions. Officially dubbed our "Staff Appreciation Day," we love spending time in the hills with our people!