HAVAS Life Manila

Everywhere there’s Life, there’s Havas Life. Rebooted to tackle the biggest global wellness issues with Lifecare, not just healthcare.   #OneHavas #MeaningfulDifference  Havas Health Network

Did you know that 41% of Filipino Prosumers are experiencing or have experienced mental distress? Among Filipino Gen Z, that figure jumps to an alarming 73%. Yet, conversations about mental health remain rare. Even with these concerning statistics, nearly half of Filipino Prosumers—and 73% of Gen Z—hesitate to talk about their mental health struggles, even with those closest to them. At HAVAS Ortega, we believe it’s time to break the silence. We must dismantle the stigma surrounding mental health conversations. We believe brands and businesses have a critical role to play in this shift. It starts with fostering open dialogue among their employees and extends to how we communicate with consumers through their marketing and advertising. We’ve developed a white paper that outlines actionable ways brands can help address this pressing issue. If you'd like to dive deeper, you can access the white paper here: https://lnkd.in/dSxCvd2E Let’s work together to create a healthier world, one conversation at a time. #MeaningfulWork #Meaningfulness #MeaningfulBrands #MentalHealth #MentalWellbeing #MentalHealthMatters #OneAsia #OneHAVAS #Health #Wellbeing Havas Media Network Havas Creative Network Havas Health Network HAVAS Red PH HAVAS Life Manila HAVAS Market PH Jos Ortega Jay Lim Rozzaine V. Shayne Madamba Philip Tiongson Liz Tordesillas Abigail Marzan Amor H. Magno, DMD, MScD-Periodontics Jeuls Hermosisima Dayniel Garcia Jan Lorraine Cui Gian Angelo Dela Cruz

In the past two years, Generative AI has transformed the way consumers interact with data and knowledge. In the Philippines, 93% of Filipino Prosumers -- the 15-20% of the population who are at the forefront of cultural shifts -- are aware of AI tools like ChatGPT, DALL-E, and Midjourney. Even more striking, 85% of them have already integrated these tools into their lives. What's their verdict? An overwhelming 94% see Generative AI as a revolutionary force -- one poised to reshape not just the tech landscape, but also the way they experience #brands and how our future unfolds. Filipino Prosumers are early adopters, and they expect brands to be, too. As they explore these new technologies, they anticipate and expect brands to follow suit, embracing AI to create seamless, innovative experiences specially for them. However, there’s a caveat: Consumers want the human touch to stay intact. While they appreciate the efficiency and seamlessness AI brings, they expect brands to balance these with meaningful, human-centric interactions. Is your brand ready to meet these evolving expectations? 👉 For a copy of our white paper on Filipino Prosumers and Generative AI, click on to https://lnkd.in/gX_nyr3V #GenerativeAI #DigitalTransformation #ConsumerTrends #Philippines #MarketingInnovation #AIinBusiness #BrandStrategy #EmergingTechnologies #Prosumers #ArtificialIntelligence #AI #ProsumerReport #MeaningfulBrand #Meaningfulness #MeaningfulMedia #OneHavas #OneAsia Havas Media Network Havas Creative Network Havas Health Network HAVAS Market PH HAVAS Red PH Rana Barua BRICE PINONCELY Kevin Zhang Alicja Cybulska Naman Sharma Joji Jacob Rowena Bhagchandani Agnieszka Aga Giedroyc Nivedita Nayar Darrell N. Margot Truyens Gabriel B. Del Carmen Jos Ortega Shayne Madamba Philip Tiongson Rozzaine V. Amor H. Magno, DMD, MScD-Periodontics Jeuls Hermosisima

Today's category highlight from The 2024 Mx Awards recognizes the Best Event/Experiential Campaign. This category recognizes brands that deliver an experiential campaign for consumers via events, stunt advertising, guerrilla marketing, projections, and roadshows or through sponsorship of an existing property.   Congratulations to HAVAS Ortega Philippines for winning gold in their campaign "Endangered Lung Tour," for Boehringer Ingelheim Philippines! This meticulously crafted campaign unfolded in the tranquil expanse of the "Endangered Last Lung of Manila" – Arroceros Forest Park, underscoring the significance of breathing in a pristine environment. The dual objectives encompassed elevating public awareness about respiratory health and honoring National Lung Month in August.   #HavasProud #MeaningfulMedia #2024MxAwards