First Digital Takaful (FDT)

By Jules Lavallee-- Empowered Entrepreneur Omar Abedin: Practice Leader, Brand Strategy & Marketing, Platform01 Consulting Omar Abedin helps CEOs of GCC-based tech & FMCG companies build brands that drive higher valuations, Dubai, United Arab Emirates Why is it important to build a strong brand from the start of a company? A brand architecture or identity represents the highest aspirations of the founder (or founders) of any startup company. If they can properly answer the questions “How do I want to be seen in 5 years? Where will I be standing in the consumer’s eyes?”, every action they take, internal or external, can be validated through that lens. Every action taken will either build your brand, or hurt it. Having clarity on where the company and brand need to go, provides guidance and answers to the question confronting founders at every stage of the company’s growth – should I do this right now? The facts remain – strong brands have better economics, they have higher customer loyalty, they don’t need to negotiate as much on price, and they deliver stronger returns for all stakeholders. There is a ton of research backing this up. So, anyone not willing to purposefully invest intellectual horsepower, time, money and energy in building a brand from Day 1 is setting themselves up for suboptimal outcomes. https://lnkd.in/gvqdmVPd Order print copies here: https://lnkd.in/gYARKCRH Omar Abedin

"Failure" is such a dirty word in most cultures, isn't it? How does that jive with entrepreneurship where failure is not only statistically probable, it is almost inevitable? How do we embrace that philosophy to drive growth? By failing fast ➡➡➡➡ Whaaaaat? 🤯🤯🤯🤯🤯 I spoke to some students on how and why to "Fail Fast, Succeed Faster!" _________________________ The videos are a 1-min watch. _________________________ Here is the full series... Ep 1: https://lnkd.in/e_FGvFMZ Ep 2: https://lnkd.in/esSDbanC Ep 3: https://lnkd.in/e9ZZ_QPm Ep 4: https://lnkd.in/eBBdasck Ep 5:https://lnkd.in/d9pskZ7Y Ep 6A: https://lnkd.in/evmygHQv Ep 6B: https://lnkd.in/dSmsTZtC Ep 7A: https://lnkd.in/e7DaGcqV Ep 7B: https://lnkd.in/e-22prpu Ep 8A: https://lnkd.in/eKJ7cHyX Ep 8B: https://lnkd.in/ewAXjd6r Ep 9A: https://lnkd.in/eaRd3M5z Ep 9B: https://lnkd.in/eGYQu-jv Ep 10A: https://lnkd.in/eDY4g6Gm Ep 10B: https://lnkd.in/ewAxiwg5 Ep 11A: https://lnkd.in/dxJhypWr Ep 11B: https://lnkd.in/dQfXxXBA Ep 12A: https://lnkd.in/dCHWWjGM Ep 12B: https://lnkd.in/e5-aJJ5P Ep 13A: https://lnkd.in/epGdZA3Q Ep 13B: https://lnkd.in/eb5tCeEZ Ep 14A: https://lnkd.in/e_isXqXu Ep 14B: https://lnkd.in/eW3x2TaP Ep 15A: https://lnkd.in/eiW4HE2Q Ep 15B: https://lnkd.in/esJC69yy Ep 15C: https://lnkd.in/e2U3KiZj Ep 15D: https://lnkd.in/esV8t2tc Ep 15E: https://lnkd.in/ebagwBHB __________________________________________________________________ #Fail #Failure #FailureIsPartOfSuccess #failvideo #DDOA #FailureIsNotFatal #FailFast #Fail2Succeed

I had the privilege of speaking to *hundreds* of young & extremely energetic people at the 23rd Young Leaders Conference in Karachi. We talked about "purpose". I asked them "WHY do you exist?" I got some really interesting responses 😅 - Financial INDEPENDENCE - FREEDOM to travel the world - Live a life of MEANING It was a pleasure learning from these amazing young people. Thanks for inviting me guys. M. Ashaar Saeed Zaamran Baloch Waqar Ali Fatema Kausar @ali haider School of Leadership

Can you invest 7 minutes To set yourself up for an amazing 2025 Before 2024 winds up? _________________________________ This is what Jeremy can do for you. Who is Jeremy, you ask? Jeremy helps CEOs through weekly 30-minute calls using a custom math formula he writes for each company that optimizes their definitive most efficient ways to grow towards their goals. Jeremy also has a specific skill in putting numbers to things that people traditionally didn’t think numbers could be attached to. Why Jeremy? Jeremy did a PTH Venture Studio Founder Community Session on "Scale with Clarity, no Stress & a Longterm Mindset". ________________________________________________________________ He covered: - Mini-Post 1 of 7 - How To Start A Company In One Minute https://lnkd.in/evJw8MSY - Mini-Post 2 of 7 - Pricing & Its Importance In Building A Company https://lnkd.in/evAP6tKh - Mini-Post 3 of 7 - CAC to LTV - Why Is It So Important https://lnkd.in/er_8JGRh - Mini-Post 4 of 7 - Why Paid Ads Are Important https://lnkd.in/evC4f6tk - Mini-Post 5 of 7 - The PFA equation https://lnkd.in/eFZ8ySyZ - Mini-Post 6 of 7 - Calculating Decision Quality https://lnkd.in/eDqpHdfQ - Mini-Post 7 of 7 - Optimize Your Life With Math https://lnkd.in/dCuAszrX ________________________________________________________________ What makes Jeremy worthy of a follow? Jeremy delivers more words per minute - and more value per minute - than anyone else I know. His is a masterclass condensed into an hour that you will want to rewatch several times. Here's the whole video in case you want to fully geek out. https://lnkd.in/e-zZ5TRc Happy Holidays! #PTHVentureStudio #FounderSession #startup #startupecosystem #PTHcommunity #communityengagement

What a fantastic year mashaAllah Mustafa Nadeem, CFA Zia S. and team Platform01 Consulting! Looking forward to even more exciting times ahead in 2025, as we forge ahead to do truly consumer insight driven brand and marketing work for our discerning clients in the UAE, KSA and GCC markets! Here's to building a truly unique, practitioner-led, Brand Strategy & Marketing Practice in the region. To CEOs and Board Members looking to create massive stakeholder value in 2025 - please reach out for a conversation. https://lnkd.in/e3PTsqzR We can help you - build - accelerate - transform your business. And Alhamdolillah, we are just getting started! 🚀🚀🚀🚀🚀🚀🚀🚀 https://lnkd.in/e3PTsqzR #P01C #Platform01Consulting #consulting #Brand #marketing

Branding myths are like bad advice at a board meeting... ...something that may sound smart, but could cost you millions in stakeholder value! Here are some common misconceptions that you as a CEO or Board Member MUST avoid falling victim to. Myth 1: “Branding is just a logo and tagline.” Myth 2: “Our product is so good, it will sell itself.” Myth 3: “We can appeal to everyone.” Myth 4: “Brand building is a one-time project.” Myth 5: “Discounts build customer loyalty.” Myth 6: “Branding is only for big companies.” Myth 7: “Social media presence equals a strong brand.” Myth 8: “A brand can’t recover from failure.” ________________________________________________________________ Remember, a strong Brand Identity trumps everything, especially in hard times. ________________________________________________________________ So my dear friends, are you ready to create massive stakeholder value in 2025? Please reach out for a call, I'd love to help! Follow me for more brand strategy content! https://lnkd.in/e3PTsqzR #brand #Platform01Consulting #P01C #strategy #marketing #brandbuilding Platform01 Consulting Zia S. Mustafa Nadeem, CFA Tarik Chebib Nasser AlGhanem Tariq Ba-Abbad Faisal BinSuwaileh Mohammed Ba abbad Ahad Awaidha Muhannad Alhumaid Paul A. Malik Shamim Khan Wael Hammad - وائل حماد Mitri Haddad Zubair Ahmad Abdul Jabbar Randy Boyer Michael Gale Nader Amiri Dipanwita Datta Tallah Malik (FCCA) Jerjees Seja Faisal Shaikh Faisal Sheikh

CEOs and Board Members in the GCC... THIS IS FOR YOU! Why is it important to build a strong brand? The highest aspirations of the CEO and the Board of Directors are reflected in a strong brand identity. A well-crafted Brand ID answers the critical question: "Where do I want my brand to be in X years?" Everything can be validated through that lens, if done correctly. Remember... "Every action is a deposit into, Or a withdrawal from, The Bank of Brand Equity." Every action you take either builds your brand, or hurts it. Knowing where a brand needs to go... Answers the question - what do I need to do right now? It gives us a plan. The fact is, strong brands have: - Better economics because of - Higher loyalty which leads to - Lower price elasticity which drives - Higher stakeholder returns! So - if you are ready to invest - Time - Energy - Intellectual horsepower in maximising stakeholder value in 2025 and beyond... and want to learn how we do that at Platform01 Consulting... Let's talk! Follow me for more brand strategy content! https://lnkd.in/e3PTsqzR #brand #Platform01Consulting #P01C #strategy #marketing #brandbuilding Platform01 Consulting Zia S. Mustafa Nadeem, CFA Tessi Bel Tarik Chebib Nasser AlGhanem Tariq Ba-Abbad Faisal BinSuwaileh Mohammed Ba abbad Ahad Awaidha Muhannad Alhumaid Paul A. Malik Shamim Khan Wael Hammad - وائل حماد Mitri Haddad Zubair Ahmad Abdul Jabbar

Learning a language is HARD. Learning two new languages is even HARDER. This is a summary of my Duolingo journey this year... - Top 1% learner (working hard!) - 2500+ MISTAKES made (resilience!) - 1136 day streak (showing up every day!) - 100+ hours spent learning Spanish (rule of 10,000!) Also brushing up on my Arabic with Tuba Arshad and hoping to be back to reasonable fluency soon! To all my friends... I wish you all the best for an amazing holiday season, and a wonderful 2025. Lots of love y'all. Keep grinding. And stay frosty!

Many congratulations to Motto Vest founders Zeeshan Shahid & Ahsan Tariq! They secured a Rs. 3 crore deal (approx. $110,000) for 40% equity at Shark Tank Pakistan, with an investment from Shark Romanna Dada. You can watch the pitch here (there's even a cameo appearance by your's truly, see if you can spot me with the founders during the pitch 😉 ): https://lnkd.in/eEFG9PUV As advisors, I & Mushtaq Ansari at PTH Venture Studio have been early believers in the mission of these amazing founders! A huge thank you to Romanna Dada and team for joining us in the mission of saving 500,000 bikers' lives globally! Onwards & upwards mashaAllah! 🚀🚀🚀🚀🚀🚀🚀 _________________________________________________________________ About the company: Motto Vest is an organization dedicated to biker safety. Their first product is an innovative airbag vest that inflates instantly during accidents, protecting vital organs and significantly reducing injuries and fatalities. There is significant export potential for this segment, in which Motto Vest is the only player in the region. #SharkTankPakistan #MottoVest #BikerSafety #Innovation #RoadSafety #StartupSuccess #PakistaniStartups #TechForGood #RomannaDada #InvestmentDeal #SafetyFirst #BikingGear #ProtectiveVest #Accident #Mission

🚀 Exciting News! 🚀 Thrilled to share that Motto Vest is making its way to Shark Tank Pakistan this weekend! 🎉. MottoVest is an IP protected airbag vest for bikers to protect them from deaths, injuries & lifetime disabilities. This journey has been incredible, and it wouldn't have been possible without the amazing efforts of the Shark Tank Pakistan team Grenlit Studios Usman Malik Muhammad Rizwan Siddiqui and the visionary investors Romanna Dada Rabeel Warraich Usman Bashir Junaid Iqbal Faisal Aftab Aleena Nadeem Karim Teli who are shaping the future of entrepreneurship in our country. 🙌 Our mission with Motto Vest is to revolutionize rider safety by minimizing 500,000 preventable motorbike accidents, and we can't wait to share our story and vision on such a prestigious platform. Tune in and watch our pitch! 📺 myco.io #SharkTankPakistan #MottoVest #Innovation #SafetyFirst #StartupJourney #ZeeshanShahid #UAE #KSA https://lnkd.in/dmJ6KYmw Zeeshan Shahid Ahsan Tariq Mushtaq Ansari Omar Abedin Ronaldo Gomes