adQuery

Rich Media is the perfect format to boost engagement and build brand awareness in a dynamic and interactive way 🌟 1️⃣ Deeper engagement – interactive content keeps users engaged, increasing the time they spend with your ad. 2️⃣ Better brand awareness –  eye-catching formats capture attention and ensure your campaign stands out. 3️⃣ Higher CTRs – Rich Media ads consistently outperform static banners with dynamic and engaging elements. Perfect for campaigns that focus on brand-building, education, or inspiration 🔥 Get inspired by our custom formats 👉https://lnkd.in/d9MabuN2 #digitaladvertising #digitalmarketing #technology #AI

We would like to take a moment to express our sincere gratitude to our partners, clients, and friends. We wish you a holiday season filled with peace, love, and meaningful moments with those who matter most. ✨ May 2025 bring fresh, inspiring opportunities, innovative projects, valuable relationships, and the strength to achieve all your goals—both personally and professionally. Thank you for being with us. We look forward to new challenges and successes together in the coming year! 🌟

Elżbieta Pawlowski, Ania Gruszka, and Elżbieta Grzegrzółka attended the “Employer supporting health” event organized by Executive Club, focusing on the important topic of employee health. The event covered key topics such as health education, prevention, vaccinations, and health insurance. Experts also shared the benefits of physical activity programs and ways to effectively implement healthcare packages in companies. The debate featured a lineup of speakers: ◾️ Katarzyna Baranow, Healthcare Partner Lead, Pfizer ◾️ Justyna Goscinska-Bociong, Corporate Communications Director, Healthcare Services, Medicover Polska ◾️ Tomasz Łakomy, EMBA, Idea-to-Market, Trener Biznesu, PZU Zdrowie ◾️ Dr Paweł Wdówik, National Consultant in Occupational Medicine ◾️ Paweł Żuk, Chairman of the Supervisory Board, Centrum Medyczno-Diagnostyczne It was a pleasure meeting Beata Radomska, CEO of Executive Club, and Robert Moren, Corporate Affairs Director for Poland, Mars Wrigley. Thank you for an engaging and insightful discussion! 👏 #employerbranding #health #innovation

Ania Gruszka joined experts in creating the BRAND NEW(S) Trendbook 2025 by Wirtualnemedia.pl 🌍 This publication highlights the most important topics that shaped the media and marketing industries in 2024 and what to watch out for in 2025. In the Trendbook, you'll find key insights on: 🔹 Publishers vs Big Tech 🔹 Streaming vs traditional TV 🔹 The media subscription dilemma 🔹 The future of influencers 🔹 Will AI replace creatives? 🔹 Can Poland catch up with Europe in AI? A must-read for staying ahead ➡️ https://lnkd.in/deK32DUU  #AI #digitalmarketing #digitaladvertising #tech

🎄We’re excited to share some moments from our Christmas party🎄 It’s always a great time to appreciate the hard work and dedication of the amazing people we work with every day. The holiday season reminds us of the importance of having fun together, celebrating our successes, and supporting each other along the way. We’re incredibly proud of the team we’ve built and couldn’t have asked for a better way to end the year 🥂 Wishing everyone a joyful and peaceful holiday season 🎁

Today, we had the pleasure of presenting our solutions during a meeting at dentsu Polska 💚, where we discussed the challenges of sustainable development. To meet market demands and support our clients in adapting to the new EU ESG requirements — set to become mandatory for large organizations in 2025 — we’ve developed a unique algorithm. This innovation allows us to accurately measure CO2 emissions from our campaigns and offer tailored recommendations for advertising creatives, helping clients reach their sustainability goals. At adQuery, we’re committed to fostering a more eco-friendly and responsible approach to marketing and communication, tackling the pressing challenges of today! #Sustainability #ESG #SustainableMarketing #QECO #adQuery

Selecting the right ad format is crucial to the success of your campaign. It’s not enough to simply have an ad – the key is selecting the format that best fits your goals and audience. Follow these 3 steps to make the right choice: 1️⃣ Define your goal 2️⃣ Know your target audience 3️⃣ Match the format to your content Check out our expert tips below ⬇️ #digitaladvertising #ad #technology

Just like that, our holiday charity initiative has come to an end! 🎉 This year, we partnered with the animal shelter Fundacja Przyjaciele Braci Mniejszych to support their efforts in caring for furry friends. All donations have been successfully delivered. 🐶 This initiative has been a time full of dedication, teamwork, and kindness. Everyone who participated made this holiday season truly special for our furry friends 🌟 PS Meet Marwel, one of the sweet dogs still waiting for a forever home 💗 Wishing you all a warm and wonderful holiday season! 🎁 #christmas #charity #shelter

#ESG is a game changer this year. 49% of global agencies expect it to be a top area for investment. In Poland, the new EU CSRD directive requires businesses to report on sustainability efforts — covering environmental protection, social responsibility, human rights, and corporate governance. 💡 72% of Poles believe companies should address issues that matter to their customers and employees. 💡 41% of consumers are willing to pay more for products from ESG-focused companies. The pressure is on. Need to stand out and earn consumer trust? We help businesses adapt their marketing strategies to the evolving ESG standards ➡️ https://lnkd.in/dYMGp-wv Source: IAB Poland, ESG update: Trends that are changing the rules of the game #adQuery #DigitalMarketing #tech #AI

We had the pleasure of attending the Brand New(s) conference, where Jarosław Łuczka highlighted an important point: the real challenge lies in using AI models effectively and safely, both for users and brands. One of the key takeaways from the conference? CTV is becoming an essential part of omnichannel strategies, offering brands new opportunities to create more personalized and impactful campaigns across multiple platforms. See more ➡️ https://lnkd.in/dWhCWm8W Wirtualnemedia.pl #DigitalAdvertising #CTV #Omnichannel #AI #ads