Veja como você pode mostrar seu valor e impacto para seu chefe do setor de marketing.

For example, if a social media campaign led to a 25% increase in website traffic and a 15% boost in sales, document these metrics to highlight your success. When you have concrete data at your fingertips, you can confidently discuss how your strategies have contributed to the bottom line. Remember, numbers speak louder than words in marketing, so having a portfolio of successful campaigns can serve as compelling evidence of your value.

Das ist wichtig bei allen Projekten. Man sollte sich immer im Vorfeld Gedanken darüber machen, wie man den Mehrwert darstellen und ermitteln kann. Und wie die gesteckten Ziele im im Nachgang messbar sind.

For instance, if the average email open rate in your industry is 20% and your campaigns consistently achieve a 30% open rate, this clearly indicates your effectiveness. Ensure you stay updated on the latest trends and standards within your marketing niche to keep your comparisons current and relevant. Consistently outperforming these benchmarks not only highlights your achievements but also underscores your strategic prowess in driving superior results.

Benchmarks sind sehr hilfreich um die eigene Position einzuschätzen. Ich habe mich in der Vergangenheit immer darüber informiert, ob ähnliche Firmen bereits „unser“ Projekt umgesetzt haben. Wie sind dort die Erfahrungen damit? Was würden sie im Nachgang verändern?

For example, if you were the first in your company to use augmented reality in a campaign, and it resulted in a significant increase in customer engagement, this showcases your forward-thinking and initiative. Demonstrating that you're not just following trends but setting them highlights your strategic vision and adaptability, qualities that are highly valued in the marketing industry.

Auch das ist etwas, was uns überall begleiten sollte. Man muss mit der Zeit gehen, sonst verliert man die Spur in Richtung Zukunft. Sicher nicht jeden Trend mitnehmen, aber stehen bleiben ist keine Option.

For example, instead of saying, "We saw a 50% increase in CTR," explain, "Our recent email campaign led to a 50% increase in click-through rates, driving more potential customers to our website and boosting our sales pipeline." Avoid jargon unless it's commonly understood in your field, and focus on explaining the significance of your work in simple terms.

For instance, you might highlight a project where you organized regular meetings between the marketing, sales, and product development teams to ensure alignment on campaign goals and messaging. By integrating feedback from each department, you created a campaign that not only resonated with customers but also supported sales objectives and highlighted key product features.