Veja como você pode ganhar a confiança do seu chefe no campo do marketing.

To gain your boss's trust in the marketing field, it’s essential to deliver measurable results that align with the company's goals. Show that you are well-informed about the market and the product, as this is the foundation of any successful marketing strategy. Use analytics tools to track your campaigns and present the data clearly and concisely. When you can show increases in website traffic, higher conversion rates, or successful product launches attributed to your marketing efforts, your credibility significantly increases.

Set clear objectives, Key Results (KRs), and Key Performance Indicators (KPIs) to guide your marketing efforts. These goals will serve as a foundation to measure your progress and demonstrate your evolution within the company. Prove that your ideas bring results by continuously monitoring and adjusting your strategies based on collected data. When you can show that you are meeting your objectives and that your strategies are effective, your boss will have more confidence in your marketing abilities and decisions.

By doing continuous efforts with consistency and taking the genuine risks which brings the positive results in the marketing field can win the confidence and trust of your boss.

Understanding your boss's preferences is key to communicating well. However, there are boss's out there that one day want detailed reports and the next want high level summaries. This can be tricky because you never know what side of the coin you will get on a given day. This has happened to me time and time again and how I overcame this challenge was to simply ask, how do you want this presentation? When assigned to me. I got this in writing and would reference if needed. You need to cover yourself first before presenting and communicating.

Effective communication is the foundation of trust. Keep your boss updated on your projects, the challenges you're facing, and the solutions you're implementing. Tailor the format of your message to your boss's preferences — some may prefer detailed reports, while others want high-level summaries. Anticipate information and maintain visible management, showing your efforts transparently and efficiently. This demonstrates that you are in control and proactive, which will increase your boss’s confidence in you.

When presenting information, tailor your message to your boss’s and stakeholders' preferences. Involve them only as necessary, showing that you are in charge but remain open to listening and discussing matters. Listening is equally important; understanding your boss's comments and concerns will help you adjust your strategies accordingly. By anticipating and proactively addressing concerns, you will always stay one step ahead, reinforcing your position as a reliable and effective leader.

Your ability to collaborate and bring people together for the success of a campaign will reflect positively on you. For example, I once spearheaded a product launch where I coordinated with the sales, design, and customer service teams. By organizing regular meetings, ensuring clear communication, and aligning our objectives, we created a unified strategy that significantly boosted the product's market entry. This collaborative approach led to a successful launch and strengthened interdepartmental relationships, highlighting the power of teamwork in achieving marketing excellence.

⚠️ Atenção! Sempre quem toma iniciativa e assume a responsabilidade claramente é mais visto. Entretanto é importante alinhar as expectativas e ponderar as responsabilidades. Às vezes assumimos coisas e acabamos nos atolando de trabalho e isso gera várias consequências como um desempenho ruim, burnout e entre outras coisas, sendo assim analise bem os prós e os contras. Assim quando tomar a iniciativa, terá mais segurança, para desempenhar da melhor forma possível, de uma forma saudável e duradoura.

Data should be the foundation of your initiative. By tracking metrics and clear KPIs for your area, you can identify opportunities and raise points of attention without needing instructions. Set objectives and OKRs that guide your actions and let data be your motivator. This proactive approach shows that you are self-sufficient and capable of making significant contributions to the company. Be proactive in using this data to suggest and implement improvements, reinforcing your position as an effective and reliable marketing professional.

To gain your boss's trust, take the initiative and don’t wait for instructions for every task. Anticipate needs and act accordingly. Propose new ideas for campaigns or improvements to current processes that could benefit the company. Use data as your motivation and guide to identify opportunities or points of attention. When you take ownership of your role and go beyond the call of duty, your boss will notice your dedication and motivation, solidifying your reputation as a reliable marketing professional.

Marketing doesn't even have a seat at the table anymore in many organizations. Marketing is often viewed as the arts & crafts department. If your boss is already convinced of this, the odds of a subordinate changing their mind are fantastically low. And you might want to consider seeking employment elsewhere.