Como criar um modelo de negócio sustentável como profissional em início de carreira?

We need to learn to fail more. It's something I was scared of in my 20s and meant I held back from taking risks. But failure, when it happens within the right values, is critical to finding our purpose. At 27, I launched a social business which failed after 18 months. I was devastated. But after a few days of feeling sorry for myself, I had this moment of clarity - no one had died, and I'd learned a bunch about myself, how to not build a business and what really motivated me. The best lessons are in failure. Don't be afraid to fail.

Identifying your business's purpose is the North Star for sustainable success. It's not just about profits; it's about solving a real problem. Aligning purpose with values, passions, and skills fuels authentic commitment. Linking your purpose to UN SDGs adds global significance. A clear, compelling purpose resonates with your audience, fostering loyalty and making a positive impact beyond financial gains. In a world seeking meaningful connections, a purpose-driven business stands out and thrives.

I recently discovered, that identifying your purpose at times could be tough. You may know broadly an area you'd like to focus on, but find it difficult to pinpoint, how to link it to your purpose. What worked for me, is the re-framing on how we think about the purpose, vision, or values. Instead of trying so hard to drill down (sometimes) to the core, easier is to assume a beginner mindset, and create a purpose in place of discovering it. What should follow next is the development of core values that would support in achieving this purpose, and consult them every time when a decision is made (would it align with my purpose and values?)

Existe un aspecto que pocos tienen en cuenta o mejor dicho los libros se olvidan y es la vacasion además de la pasión por una actividad. Si se logra unir todos estos aspectos, además de solucionar un problema o darle solución a algunas circustancias.

As an early career professional, creating a sustainable business model involves a strategic approach. First, identify a niche or problem that aligns with your passion and skills. Conduct thorough market research to understand your target audience and competition. Develop a value proposition that addresses a genuine need or gap in the market. Prioritize financial sustainability by managing costs, establishing realistic pricing, and diversifying revenue streams. Cultivate a strong online presence through digital marketing and networking to enhance visibility. Embrace innovation and stay adaptable to evolving industry trends. Foster customer relationships through excellent service and feedback integration.

Crafting a compelling value proposition is the heartbeat of a sustainable business. It's not just about differentiation; it's about addressing real needs. Solving customer pain points while prioritizing environmental and social responsibility creates a win-win. Sustainability isn't just a tagline; it's embedded in every aspect, ensuring long-term viability. Clear communication is key, fostering trust and loyalty. Regularly measuring customer satisfaction ensures ongoing relevance. A unique, attractive, and sustainable value proposition isn't just a business strategy; it's a commitment to making a positive impact.

Your value proposition is key in differentiating your sustainable business. It should articulate how you alleviate customer pain points or create gains in an eco-friendly and socially responsible manner. This proposition needs to be unique, appealing, and maintainable. Effective communication of this value and measuring customer satisfaction are essential to ensure your proposition aligns with market needs while staying true to sustainability principles.

He visto a muchos definir la propuesta por el valor que se da a esa propuesta y me parece que aveces se falla por darle ese enfoque… mixar eso con intentar dar un plus a lo que actualmente se está haciendo…buscar un plus extra es un muy buen camino.

Absolutely, each service or business model brings core values to customers. It's essential to clarify these values, including both tangible and intangible benefits for customers, and their sustainability. Beyond the LinkedIn suggestion, you can integrate models like Lean Six Sigma's R-DMAIC-SI to effectively and practically shape these values in alignment with sustainability goals. This also serves as a tool to define and measure sustainable values and the benefits provided to customers, both material and spiritual.

La definición de la propuesta de valor en términos de sostenibilidad corporativa lleva aparejada el inevitable, (pero deseable), análisis de doble materialidad. ¿Cuáles son tus impactos clave? ¿Qué piensan tus clientes de tus asuntos materiales? ¿Cómo darás respuesta a la necesidad del mercado aportando valor y al mismo tiempo siendo respetuoso con el medio ambiente? Hay que recordar que la idea de negocio se creó con la definición del "propósito". Esta definición debe barnizar la propuesta de valor del producto o servicio.

Selecting the right revenue model is like sculpting the financial backbone of your sustainable venture. It's not just about making money; it's about aligning income streams with purpose and values. The choice of model should harmonize with your value proposition, ensuring a symbiotic relationship. Balancing profitability and affordability isn't a compromise but a strategic dance for long-term success. Whether it's subscriptions, freemium, or donations, the revenue model should echo your commitment to social and environmental goals. It's not just about making a profit; it's about making a difference while staying financially resilient.

One quick and intuitive way to establish a business model is using the Business Model Canvas (BMC), which clearly outlines how you generate revenue. If you're uncertain about operational methods, AI could be used for research and to suggest construction methods. Your revenue will depend on the type of business you run (product, services, ...) , the distribution channels (online or offline), and other factors. So take your time to check and define it clearly.

Selecting the right revenue model is critical for the sustainability of your business. It should align with your business's purpose and value proposition, catering to your target market while upholding your social and environmental commitments. Consider various models like subscription, freemium, or pay-per-use, and weigh their suitability. Your pricing strategy should balance profitability with affordability, ensuring long-term financial viability without compromising your sustainability ethos.

Build your model around the value you'll bring not the hourly rates. Agree on an outcome that provides value and exceeds their needs. It doesn't matter to the client if it takes you 5 or 50 hours. Don't fall trap to the hour mindset, you're undervaluing yourself.

Este punto es el más importante de todos!! Sin ingresos los proyectos pueden ser bonitos lindos sostenibles pero los ingresos quieren decir hasta donde podrás llegar con el proyecto. Cuadrar servicio , costes , ingresos y ganancias es importantísimo.

Crafting a sustainable value chain is the backbone of operational excellence with a conscience. It's not just about efficiency; it's about weaving a tapestry that minimizes environmental impact. Mapping out key activities and resources is more than logistics; it's a commitment to responsible production. Cultivating relationships with partners isn't just transactional; it's building a community that shares your values. A sustainable value chain isn't just about minimizing waste; it's a blueprint for innovation and quality. It's the art of doing business in a way that respects not only the bottom line but the planet and its people.

Before developing the value chain, it is important to understand your business, each process, and executed activity. Once mapped, it is possible to begin the delineation of the value chain, including all inputs and outputs of natural resources, financial capital, and human capital. This allows understanding the true impact of your business. In this context, strategic decisions should take into account the priority points identified in risk management and/or the materiality of the business, aiming to deliver a more sustainable product with established goals to mitigate impacts or generate positive impacts.

Collaborate with like-minded partners: Seek partnerships with other businesses and organizations that share your sustainability goals. Collaborative efforts can amplify your impact and help create a network of support.

He aquí un punto que aveces se pasa por alto y es el marketing. El marketing y como te mostrarás es una cuestión del cual no se puede pasar por alto. El focus de a donde vender , segmentación de tu perfil es enlazado al marketing.

Certainly, your value chain is how you distinctly and accurately illustrate sustainable values as per ESG criteria. While not every element in your value chain may adhere to ESG, strive to involve as many processes as possible. This effort represents a significant contribution to sustainable development. Once again, you can use BMC and AI for better description for your business.

Assessing impact isn't just a checkbox; it's the compass for a business's moral true north. It's not about numbers alone; it's about understanding the ripples, positive and negative, your actions create in the world. Using purpose-aligned metrics isn't just for show; it's a commitment to meaningful evaluation. Customer and stakeholder feedback isn't a formality; it's the pulse of your impact. Regular assessment isn't a burden; it's a pathway to continuous improvement. Transparent reporting isn't just a trend; it's the cornerstone of accountability. In the realm of sustainability, impact assessment isn't an option; it's an ethical imperative.

Este paso lo tienes al diseñar tu análisis de doble materialidad. Es el momento en el que podrás saber los impactos reales, potenciales y su gravedad. Será el momento en el decidas qué vender, a quién y con qué socios (cadena de valor) contar, no antes. Eso sí, tal y como se comenta en este punto, se trata de un sistema dinámico y vivo. En constante evolución y revisión.

To effectively assess, gather feedback and references from similar activities, if available. Building relationships and channels focused on sustainability can provide objective, specific evaluations and feedback. If you've provided services, continuously collect feedback from customers and suppliers. Listening to internal organizational feedback also offers insights for better business operation adjustments and more impactful actions.

Consider enrolling in courses or exploring frameworks that delve into Environmental, Social, and Governance (ESG) metrics. Institutions like the Global Reporting Initiative (GRI) offer courses providing insights into sustainable reporting standards. Additionally, gaining proficiency in impact measurement methodologies such as the Triple Bottom Line (TBL) and Life Cycle Assessment (LCA) can be instrumental. Furthermore, a profound understanding of the Task Force on Climate-related Financial Disclosures (TCFD) analysis is pivotal for evaluating and disclosing climate-related risks and opportunities. Integrating these frameworks into your business model assessment ensures a robust evaluation of both positive and negative impacts.

Assessing impact is crucial for sustainability. In my experience, integrating Life Cycle Assessment (LCA) provides a comprehensive view of environmental impacts across the product lifecycle. Additionally, engaging with third-party auditors can enhance credibility and reveal insights for improvement. Regular impact assessment not only demonstrates commitment to sustainability but also identifies areas for cost savings and innovation, aligning environmental and business goals.

I have seen multiple examples of innovative entrepreneurship which are built on basis and core principals of Sustainability which ultimately becomes the unique selling point and a competitive advantage in the market. Whether its product itself or its packaging or its raw materials or its end usage new age entrepreneurs are using sustainability as a precursor at the drawing board which not only have a greater success rate but also has a better acceptability in the market

Make sure you remain flexible and periodically update your hard and soft skills. As the climate emergency worsens, businesses are increasingly going to see their operations jeopardised by extreme weather events, labour shortages, armed conflicts, etc. Make sure you understand these shifts and how governments adapt to them through policy. Innovate and keep your methodologies flexible, so you can offer bespoke solutions to your customers. And always keep your purpose in mind. If you are not having an ESG impact, redirect your business through a contingency plan so that you ensure you are accruing social and environmental benefits for local communities.

Embrace sustainable practices: Incorporate eco-friendly operations, such as reducing waste, conserving energy, and promoting responsible sourcing. This not only benefits the environment but also attracts environmentally conscious customers.

Desenvolva uma mensagem de marca que destaque os aspectos sustentáveis do seu negócio. Utilize canais de comunicação eficazes para alcançar seus públicos-alvo e eduque-os sobre o valor agregado por suas práticas sustentáveis.

Ensure strict adherence to legal and regulatory requirements in your industry. Non-compliance can lead to reputation damage. I regularly consulted legal experts to ensure my business operations were fully compliant with industry regulations. Develop resilience and a growth mindset. Embrace failures as learning opportunities and stay persistent in your pursuit of success. Despite setbacks, I maintained a growth mindset, which helped me bounce back stronger and more determined. Leverage data analytics to make informed decisions. Monitor key performance indicators (KPIs) and adjust strategies accordingly. I used data analytics tools to track customer behavior, enabling me to tailor marketing efforts for better results.

I don't agree with the way this framework is built and presented. It seems straightforward, but in reality, this step-by-step process is far from realistic. The key here is to "rethink" or "reimagine" the current business models into sustainable or circular ones. In other words, we need to start with the existing business models today before transforming them into more sustainable or circular ones. A quick guide: Conduct a gap analysis between current and future business models. The changes needed to achieve a profitable and green business lie in between. 🔄🌱

Estudiar el entorno , tener visión de 360 puede dar una orientación diferente a la que se tenia en el Comienzo…. Es importante compararse y por que no copiar al más exitoso! Ver sus fallas e intentar copiar al exitoso mejorando sus fallas!

You won't achieve anything on your list if you don't respect your health....avoid burnout, stress-related anxiety, and poor sleep, etc., by just making sure you're taking decent health supplements (vitamins & minerals), decent diet, exercise, some time in nature etc. High performance is great but life isn't a race, and even the most elite athletes periodise, so build in rest time alongside work time - it is crucial.

Considera también que opciones de negocios de este tipo hay en tu comunidad y cuales están en otros países que aún no están presente en el tuyo con la finalidad de replicar modelos probados que te facilite la instauración del negocio. Realiza investigación de mercado para asegurarte que el negocio sostenible que desarrollaras, es atractivo para el mercado en el que estas inserto y aborda una necesidad real.