Float Group

Today marks Alzheimer's Disease Awareness Day. It is estimated that there are around 200,000 people living with this condition in Portugal. Age is the main risk factor for developing Dementia and the Portuguese population continues to age above the European average, which is why it is expected that by 2050 this number will rise to nearly 350,000 (Alzheimer Europe, 2019). We are very proud to partner with Alzheimer Portugal in creating their latest campaign, ‘Hope Lives Here’. A fundraising campaign with the aim of contributing to the extension and refurbishment of Casa do Alecrim, a specific home for people living with dementia.  💙 At Float Group, we believe that powerful communication can make a real impact. With everyone's help it will be possible to realise this project, to accompany more people and create an academy to train professionals to provide excellent care for people living with Dementia and their families. This project reflects our commitment to initiatives that make a difference. Visit the campaign website to learn more and donate: www.aesperancamoraaqui.pt 🧠💡 🤝 Connect with health for a better life #FloatGroup #FloatHealth #FloatPlay #FloatPR #AlzheimerPortugal #HopeLivesHere #AlzheimerAwareness

Today marks Alzheimer's Disease Awareness Day. It is estimated that there are around 200,000 people living with this condition in Portugal. Age is the main risk factor for developing Dementia and the Portuguese population continues to age above the European average, which is why it is expected that by 2050 this number will rise to nearly 350,000 (Alzheimer Europe, 2019). We are very proud to partner with Alzheimer Portugal in creating their latest campaign, ‘Hope Lives Here’. A fundraising campaign with the aim of contributing to the extension and refurbishment of Casa do Alecrim, a specific home for people living with dementia.  💙 At Float Group, we believe that powerful communication can make a real impact. With everyone's help it will be possible to realise this project, to accompany more people and create an academy to train professionals to provide excellent care for people living with Dementia and their families. This project reflects our commitment to initiatives that make a difference. Visit the campaign website to learn more and donate: www.aesperancamoraaqui.pt 🧠💡 🤝 Connect with health for a better life #FloatGroup #FloatHealth #FloatPlay #FloatPR #AlzheimerPortugal #HopeLivesHere #AlzheimerAwareness

Float Group was honoured to participate in the European Respiratory Society (ERS) Congress, one of the leading events in respiratory healthcare, which took place from 7 to 11 September in Vienna, Austria, on behalf of our client. We had the unique opportunity to showcase our capabilities as a full-fledged health agency, show-casing the digital health solution that we are developing that enables patients to live a better quality of life. With decades of experience in the pharma industry, we unlock creativity and innovation to bring concepts to life. Our team was not only responsible for the technical development of the cutting edge app but also crafted a dynamic and engaging booth experience to promote the launch. We designed compelling content for LED screens highlighting the app's features and functionalities, created an immersive virtual reality experience to get people talking about the disease and developed comprehensive demos of how the app will function, offering healthcare professionals a comprehensive exploration of what’s to come. We also conducted interviews with leading KOL’s, highlighting the app's real-world applications in clinical practice and establishing their endorsement. At Float Group, we go above and beyond to provide end-to-end, fully integrated services based on scientifically accurate content, deep data strategies, and innovative technologies. The ERS Congress was an incredible platform for us to demonstrate how our creativity and technology can drive engagement and make a meaningful impact in the respiratory health community. Our omnichannel approach ensures that we meet every challenge with precision and creativity, transforming them into new opportunities for growth.  This experience showcased not only our technical expertise in app development but also our strategic, patient-centric communication skills. We are proud to reimagine health with our partners and contribute to shaping the future of healthcare. 🤝 Connect with health for a better life: float.pt #Float #FloatHealth #FloatGroup #PharmaIndustry #MedComm #MedTech #MedicalConsulting #ERSCongress #ERS

Float Group was honoured to participate in the European Respiratory Society (ERS) Congress, one of the leading events in respiratory healthcare, which took place from 7 to 11 September in Vienna, Austria, on behalf of our client. We had the unique opportunity to showcase our capabilities as a full-fledged health agency, show-casing the digital health solution that we are developing that enables patients to live a better quality of life. With decades of experience in the pharma industry, we unlock creativity and innovation to bring concepts to life. Our team was not only responsible for the technical development of the cutting edge app but also crafted a dynamic and engaging booth experience to promote the launch. We designed compelling content for LED screens highlighting the app's features and functionalities, created an immersive virtual reality experience to get people talking about the disease and developed comprehensive demos of how the app will function, offering healthcare professionals a comprehensive exploration of what’s to come. We also conducted interviews with leading KOL’s, highlighting the app's real-world applications in clinical practice and establishing their endorsement. At Float Group, we go above and beyond to provide end-to-end, fully integrated services based on scientifically accurate content, deep data strategies, and innovative technologies. The ERS Congress was an incredible platform for us to demonstrate how our creativity and technology can drive engagement and make a meaningful impact in the respiratory health community. Our omnichannel approach ensures that we meet every challenge with precision and creativity, transforming them into new opportunities for growth.  This experience showcased not only our technical expertise in app development but also our strategic, patient-centric communication skills. We are proud to reimagine health with our partners and contribute to shaping the future of healthcare. 🤝 Connect with health for a better life: float.pt #Float #FloatHealth #FloatGroup #PharmaIndustry #MedComm #MedTech #MedicalConsulting #ERSCongress #ERS

Estamos #Contratando para um novo cargo de Healthcare Account Executive em: Lisbon, Lisbon. Candidate-se hoje mesmo ou compartilhe este anúncio com sua rede.

Float CEO, Pedro Joel, was interviewed by Marketing Farmaceutico, a specialized publication in marketing for the pharmaceutical industry. It was a conversation about 20 years of change and evolution in communicational trends. “There is a great desire to keep up with the winds of change and to provide innovative ways to help HCPs in their clinical practice. Technology is making new formats available, and it's natural to integrate these formats into the solutions that are being developed. This is the case with immersive experiences, using AI, virtual reality and augmented reality, always in the context of science and training, but capable of “sticking” in memory. And that's valuable. I'd also like to highlight mobile applications for medical education, or that support patient follow-up, with the latest scientific evidence or that clarify doubts about a new drug. There is always room to go further, and the Pharma Industry is aware of this.” About the future of the company: “We want to grow in the global market and consolidate our national and international clients. We also want to equip our teams with AI tools to enhance our productivity, give feedback more quickly and offer the most innovative technological solutions. Naturally, we'll also be expanding the medical content and technology areas of the group”. Float celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy, medical consulting, public relations and public affairs for the health industry. Read the full article here. https://lnkd.in/dbWhz-mi 🤝 Connect with health for a better life: float.pt  #Float #FloatHealth #FloatGroup #PharmaIndustry #MedComm #MedTech #MedicalConsulting #FloatPlay #FloatBrasil #FloatPR #marketingfarmaceutico

Pedro Joel, Float's CEO, was interviewed on portuguese economic newspaper, ECO. Celebrating 20 years in the market, Pedro Joel talked about how it all began, but above all about current projects and prospects for the future. Growth and a focus on the international market describes the agency's journey. With offices in Brazil serving the entire Latin American hub, it is currently strengthening its Global presence with international projects developed entirely from Portugal. The group differentiates itself by creating medical content and technological solutions that combine consultancy in the medical field with content development, boosting communication across different channels. "These tools provide support for healthcare professionals in their daily clinical practice, which is constantly updated, providing continuing medical education. At the same time, they also make it possible to support patients in disease management and increase health literacy." Float Group celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy, medical consulting, public relations and public affairs for the health industry. Read here the full article. https://lnkd.in/esVTZNcu 🤝 Connect with health for a better life: float.pt  #Float #FloatHealth #FloatGroup #PharmaIndustry #MedComm #MedTech #MedicalConsulting #FloatPlay #FloatBrasil #FloatPR #Eco

Pedro Joel CEO, wrote an opinion article about “Proximity communication: a trend in healthcare”, published at Briefing, Portuguese marketing magazine.    “How can we strike a balance between the speed of information consumption, the digitalisation and availability of this information, the integration of promising artificial intelligence tools and the need to comply with rules and limits imposed by regulations? Creativity, experience, proximity to stakeholders and scientific knowledge are essential elements for thinking about health communication in a disruptive and effective way. In this way we can overcome barriers, overcome obstacles, overcome limits and, at the same time, maintain the ethics inherent in health and science communication. There are no single recipes when it comes to creativity in health, but there is certainly the right dose of creativity and talent to do it effectively and with excellent outcomes. Float celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy, medical consulting, public relations and public affairs for the health industry. Read here the full article. 🤝 Connect with health for a better life: float.pt                                                                                                                                                                #Float #FloatHealth #FloatGroup #Health #PharmaIndustry #MedComm #MedTech #MedicalConsulting #DigitalHealthStrateg  #InnovationInMedicine #FloatPlay #FloatBrasil #FloatPR #PublicAffairs #Briefing

At Float Group, we provide strategic advice based on objectives, monitor trends, identify and map stakeholders, build bridges, and foster relationships. We identify opportunities and target key messages to various audiences. With over 20 years of experience in the healthcare market, Float's public affairs efforts are grounded in transparency, involvement, and the goal of enabling companies to be heard in decision-making processes through engagement with government bodies and interest groups. We are partners in your strategy, focused on achieving results and success. We recognize the central role that health occupies in any country, as it is a cornerstone of societal life. That's why we focus on political, economic, and social trends, understanding and anticipating their impact on the sector and its various players. Our work is based on proactivity and thorough preparation. This is a highly regulated and specialized area where scientific evidence is crucial. Decision-making relies on clear, objective, and tangible criteria that have a direct impact on people's lives. While numbers and data form the basis for reflection, the impact on each patient's quality of life is also a critical part of the equation. Float celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy, medical consulting, public relations and public affairs for the health industry. 🤝 Connect with health for a better life float.pt                                                                                                            #Float #FloatHealth #FloatGroup #Health #PatientCare #PharmaIndustry #MedTechCom #DiseaseAwareness #HealthTech #PatientEducation #PublicAffairs #MedCom #TechCom

Pedro Joel, Float’s CEO, was interviewed on Portuguese radio station, TSF - Rádio Notícias program “Negócios e Empresas” (Business and Companies). Float celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy and medical consulting for the health industry. Pedro Joel explained the switch to serving the global market from their operation in Portugal and Float’s growth. “We experienced a significant increase in growth in the global market, now making up 50% of our revenue in the first quarter of 2024. Besides this switch and combination of specialised services, this growth was also due to innovative ways of working, including the use of AI and other new platforms.” About the future and investments “our largest investment is always in human resources”. “This new technology has significantly impacted our hiring model.” Float also has an office in Brazil operating for Latin America. For 2024 the objective is to keep growing, with a reduction of structural costs and an increase in net profit margin, continuing to focus on technology, highly skilled human resources and the delivery of differentiated and unique solutions. Listen to the full interview here: https://lnkd.in/d4VXma7r (29/05/2024 - Float Group) #Float #FloatHealth #FloatGroup #Health #PharmaIndustry #MedComm #MedTech #MedicalConsulting #DigitalHealthStrateg #PatientEducation #InnovationInMedicine #FloatPlay #FloatBrasil #FloatPR #PublicAffairs #TSF