Float Group’s Post

Pedro Joel CEO, wrote an opinion article about “Proximity communication: a trend in healthcare”, published at Briefing, Portuguese marketing magazine.    “How can we strike a balance between the speed of information consumption, the digitalisation and availability of this information, the integration of promising artificial intelligence tools and the need to comply with rules and limits imposed by regulations? Creativity, experience, proximity to stakeholders and scientific knowledge are essential elements for thinking about health communication in a disruptive and effective way. In this way we can overcome barriers, overcome obstacles, overcome limits and, at the same time, maintain the ethics inherent in health and science communication. There are no single recipes when it comes to creativity in health, but there is certainly the right dose of creativity and talent to do it effectively and with excellent outcomes. Float celebrates over 20 years in Portugal and is differentiated by their specialisation in medical content, tech solutions, digital health strategy, medical consulting, public relations and public affairs for the health industry. Read here the full article. 🤝 Connect with health for a better life: float.pt                                                                                                                                                                #Float #FloatHealth #FloatGroup #Health #PharmaIndustry #MedComm #MedTech #MedicalConsulting #DigitalHealthStrateg  #InnovationInMedicine #FloatPlay #FloatBrasil #FloatPR #PublicAffairs #Briefing

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Adal Acosta

CEO Fundador AD/Acosta

4mo

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