To swing or not to swing: learning when (not) to advertise

Andrei Z. Broder, Massimiliano Ciaramita, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Vanessa Murdock, Vassilis Plachouras. To swing or not to swing: learning when (not) to advertise. In James G. Shanahan, Sihem Amer-Yahia, Ioana Manolescu, Yi Zhang, David A. Evans, Aleksander Kolcz, Key-Sun Choi, Abdur Chowdhury, editors, Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008. pages 1003-1012, ACM, 2008. [doi]

Abstract

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