Xiao-Meng Luo, Li-Wen Chen, Ling-ge. Is Online Channel a counterstrategy to the Store Brand by the National Brand?. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 25, 2014. [doi]
Abstract is missing.