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💡 I was today years old when I found out 💡 Did you know that the two theme parks, one in California, and the other in Florida, have hidden "tricks" to help the visitors remember which one is located where? ✔️ Disney*LA*nd is located near L.A. in California.  ✔️ Disneyw*ORL*d is located in Orlando, Florida. Do you usually notice these hidden gems brands sometimes use? Which is your favourite one? #disney #disneyworld #disneyland #hiddengems #todayyearsold #eurotranslate

When choosing the name of your company or organisation, make sure to double-check the acronym... #funfriday #branding #funnynames #fail #eurotranslate

A perfect marketing campaign, a perfect moment! Also a brilliant (inadvertent?) example guerilla marketing, showcasing the art of connecting the sponsor, brand, and event to truly resonate with the end client. And this is how it's done! 🙌 #marketing #guerillamarketing #marketingcampaign #subtitling #eurotranslate

Govorite li „kraljevački“? Sjajan članak o lepotama i lokalizmima našeg jezika BIZLife #bizlife #languages #eurotranslate

When users feel that software speaks their language and meets their cultural expectations, they are more likely to become loyal customers. An example is SAP, which invests heavily in localization to ensure its enterprise software is user-friendly across various regions, thereby fostering strong relationships with clients. #localization #ln10 #userfriendly #software #multilingualsoftware #eurotranslate

We learn to be careful what we write and how we translate, so nothing can be misunderstood. However, one also needs to be extra cautious with using # as there are dozens of ways brands can fall victim to a serious hashtag fails. The most entertaining ones (and probably most damaging at the time): #therapist When you're used to words being crammed together, therapist can easily be confused for “the rapist”, which is... well, pretty much the worst substitution possible. #nowthatcherisdead While some understood the hashtag for what it was meant to be – Now Thatcher Is Dead – a much larger population freaked out, misunderstanding it to mean – Now That Cher is Dead, which caused a huge uproar on social media. #CLitFest How on earth did the Chester Literature Festival not see this one coming? #hobbitch The media team behind “The Hobbit: An Unexpected Journey” promoted it by hashtagging “Hobbit” with various country codes added on. As a result, Swiss Hobbit tweets attracted more attention than planned... #HashtagFails #MarketingTips #FunnyFails #TranslationMatters #BrandStrategy #DigitalMarketing #WatchWhatYouWrite #Eurotranslate

For small businesses expanding into global markets, maintaining a consistent brand voice across different languages and cultures can be a challenge. Without proper oversight, inconsistent branding can confuse potential customers and erode trust. Here’s how to overcome this challenge: ➡️ Develop clear style guides:  Define your brand’s tone, voice, and cultural nuances for each market. Although it may seem like it requires too much work and effort, a detailed style guide ensures all content aligns with your identity and saves you time and money in the long run. ➡️ Ensure team alignment:  Make sure translators, marketers, and designers follow the style guide to deliver consistent messaging across all platforms. ➡️ Prioritize cultural relevance:  Adapt content to resonate with local audiences while staying true to your brand, avoiding errors from literal translations. This applies to visual solutions, not just the copy. Consistency and cultural adaptation build trust, enhance customer experience, and solidify brand recognition worldwide. #brandvoice #brandconsistency #styleguides #localization #ln10 #eurotranslate #culturaladaptation

As AI technology continues to advance, the role of the AI Language Specialist becomes increasingly vital. These professionals are at the intersection of linguistics and technology, helping to shape how AI systems understand and generate human language. But what are the key skills that make an AI Language Specialist successful? 🤔 🧠 Linguistic Skills: ✅ Deep understanding of linguistics ✅Multilingual proficiency ✅Cultural sensitivity ✅Attention to detail 💻 Technical Skills: ✅Machine learning expertise:  ✅Data science & analytics: ✅Programming skills ✅Do you see yourself as a potential AI specialist? Do you see yourself as a potential AI specialist? #ailanguagespecialist #localization #ln10 #keyskills #eurotranslate

Have you already contacted Marina Dulejan and made plans to meet her at #ELIAPM in Belgrade? Make sure to find her, perhaps grab a quick cup of coffee and find out about all the things (apart from the conference itself!) you shouldn't miss while in #Belgrade #ELIA #conference #PM24 #ELIAFocus #Eurotranslate

Localization ensures that all communication—both verbal and written—is clear and culturally appropriate. This is crucial in the outsourcing industry where teams may be spread across different countries. Outsourcing firms that localize its training materials and communication protocols to fit the cultural context of the regions they serve, resulting in better customer interactions and higher satisfaction rates. #localization #ln10 #eurotranslate #outsorcing #outsourcingindustry #localizedtraining