Ambition

👋 Say hello to Fredrik Palmblad! Service Designer and Experience Design Lead at… Ambition! I got to know Fredrik seven years ago. We were both at inUse and worked together on a client project. Time was tight, and the budget was limited, but the challenge we worked on was incredibly interesting. Of course, I’ve worked with talented service designers many times, but Fredrik is something special. His ability not only to solve complex challenges but also to visualize and communicate them is outstanding! A lot of this is, naturally, due to his personal qualities, but part of it is probably also thanks to his background in product/industrial design. The ability to simply pick up a pen and, in just a few minutes, turn complex reasoning into clear ideas—whether digital or physical—is unbeatable. I was hugely impressed with the results when we last worked together, and I’m so thrilled that Fredrik is now joining Ambition! Fredrik starts in early January. If you already know you’d like Fredrik’s help on a project, feel free to contact Cecilia Brunemark. /Johan Berndtsson, CEO #growth #ux #servicedesign #cx

🚀 December Highlights at Ambition Empower 🎄 This month, we’re diving into critical topics to close the year strong and prepare for what’s ahead. Inclusion in User Research: Expand who you engage in research and how to create more inclusive, representative insights. Leadership Growth: Embrace self-awareness and build complementary teams with leadership strategies for sustainable growth. Accessible Design in Figma: Leverage Figma tools to make accessibility a seamless part of your workflow. AI & Sustainability: Explore the environmental, social, and economic implications of AI. Cultural Nuances in Behavioral Design: Understand how culture shapes behavior and design with intention. Maintaining Design Systems: Secure ongoing buy-in to scale and adapt your design systems. …and so much more, including insights on leaderless content, service design visualizations, and navigating agile realities! Let’s wrap up the year with inspiration, knowledge, and growth. If you’re not yet a member, now’s the perfect time to join! 🎉 More info here: https://lnkd.in/dzCgiipG #Leadership #Inclusion #UXDesign #AI

Pontus Wärnestål, welcome to Ambition! 🥳 Pontus is one of the most impressive people I’ve worked with. He’s empathetic, funny, quick, smart, and a great teacher. We had an amazing time and accomplished great things together at inUse, and now it’s time to do it again. We’ve already been collaborating within Ambition Empower for over a year, but now Pontus is joining Ambition full-time as both a consultant and to help further develop Ambition Empower. Pontus starts in early February. If you already know you’d like Pontus to help with a project, reach out to Cecilia Brunemark or Jakob Rönnemalm. If you want to know more about Ambition Empower, contact Nathalie Tindsjö. Of course, you can also send me a PM or message Pontus directly. /Johan Berndtsson, CEO #growth #ux #servicedesign #cx #ai

🙏 Thank you Gareth, Nashmil, and Marcus for a great evening! Last night, we had the pleasure of hosting the Malmö Design Network. We had an incredible turnout, and it was so nice to see so many design-minded individuals connect in such an open and collaborative environment. The evening’s talks, centered around the theme Designing for Generations, sparked interesting conversations on important topics: 👵 Marcus talked about designing thoughtfully for seniors, sharing insights on accessibility and empathy in design. 👦 Nashmil addressed the evolving landscape of social media and its influence on our children’s lives. A huge thank you to both speakers for sharing their expertise and to Gareth and the Malmö Design Network for creating this event! Here’s to more insightful gatherings with this wonderful community. 🙌 #DesignNetwork #UX #ServiceDesign

Twice a year, the entire team comes together for an unforgettable experience—combining fun, learning, and innovation to drive Ambition forward. Last week was one of those magic moments. 🪄 Thanks to Nathalie, Claes, and Jakob, we had an incredible agenda: Journey Management training, a music quiz showdown, a gourmet dinner, and, of course, plenty of laughter. There’s something truly special about stepping away from the day-to-day and coming together in a more relaxed setting. It’s a chance to really see and hear each other, to brainstorm, and to tackle interesting challenges side by side. Big thanks to everyone for making it an experience to remember! We’re thrilled to see how these fresh ideas and insights will shape the year ahead. For those looking to join a company that values collaboration, creativity, and professional growth—keep an eye on us. You never know what opportunities might be just around the corner! ✨ #TheAmbitionExperience

👋 Hi Fredrika! You joined Ambition just over two years ago. How did you feel at the time, and what has happened since? – I was super excited! Ambition focuses on people, not just technology, and I knew I would be working with individuals who had inspired me for a long time. But I also felt some nervousness—classic imposter syndrome. Am I good enough? That feeling quickly disappeared once I realized how much I could learn here. – So much has happened since I started. Above all, I’ve learned a lot about working more efficiently in product development and collaborating within large organizations. I’ve gained a much better understanding of the bigger picture—how to develop products effectively while working closely with product owners. Recently, I’ve been experimenting with setting goals and measuring throughout the entire customer journey, using both “leading” and “lagging” indicators. This approach is already showing that we can make better decisions earlier in the process. Great! What has been the most enjoyable and the most challenging part? – The most enjoyable part is definitely the combination of client projects and the opportunity to grow alongside our internal team. At Ambition, there’s always this comforting sense of “coming home.” We meet every other Friday, and it’s amazing to catch up, get support, and be inspired by colleagues. We also have our own product, Ambition Empower, a membership service for continuous skill development in our core areas, which we both develop and use internally. It’s incredibly rewarding! What are you most excited about right now? – I’m really looking forward to continuing our work on measuring value, especially by applying Google’s HEART framework (Happiness, Engagement, Adoption, Retention, Task Success), which I’ve just started experimenting with. It helps us get a holistic view and improve the customer experience in a more structured way. What advice would you give to others considering the next step in their career? – My biggest advice is to be brave and explore your opportunities. When I was looking for a new place to grow, I knew it was important to find a company that aligned with my values and offered tools for personal development. At Ambition, I get to work on exciting client projects while also growing internally with my colleagues. It gives me the best of both worlds—a chance to learn from two different groups and develop more deeply. Thank you, Fredrika! So glad you could share your story. 😊 … Have you been working for a few years and are thinking about what your next step should be? What do you want from your career? At Ambition, we place a strong focus on development and community—maybe we’re the right place for you too? Feel free to reach out to Fredrika, Nathalie, or Cecilia if you’d like to learn more. ✨ #ux #jobs #career

🚀 Journey Management is essential for aligning organizations to close critical performance gaps and deliver exceptional customer value. Nathalie Tindsjö shared an important message from the main stage at Lindholmen Software Development Day yesterday: By integrating Journey Management into your strategy, companies can foster stronger alignment, improve cross-functional collaboration, and enhance operational efficiency. It also enables a customer-centric approach that becomes deeply ingrained within the organization, driving sustainable business impact. With over 600 of Gothenburg’s brightest professionals attending, the conference was a huge success. It was a fantastic opportunity to reconnect with familiar faces and meet new people. A big thank you to everyone who made this day possible. Great work! 👏👏👏 #JourneyManagement #CustomerExperience #SoftwareDevelopment

🚀 Ready to take your research function to the next level? Join Steve Portigal at the Ambition Empower Design Research track, kicking off on October 28! The first topic is called “Building a Successful Research Function” and is filled with carefully selected articles, podcasts, and interactive workshop exercises to provide you with insights and practical advice from leading experts: ➡️ Understand Design Research Maturity: Assess your organization’s current position using Chris Avore’s maturity model, covering critical aspects like executive attitude and team staffing. ➡️ Real-World Case Studies: Learn from insightful articles on building research practices from the ground up, featuring stories from Priyanka Raju (Rubrik), Michael O’Sullivan (Microsoft), and Justin Threlkeld (Asurion). ➡️ Exercises and Interactive Workshop: Identify your organization’s roadblocks, and plan how to overcome them with quick, actionable exercises. Ambition Empower is designed for busy professionals—commit just an hour a week and stay ahead of the competition. This is your chance to compare, learn, and grow alongside a community of passionate user researchers. Don’t miss the opportunity to refine your research function! 📅 Sign up before October 28 to join this empowering journey. Link in comments. #UserResearch #DesignResearch #UX

🧐 Looking to use Design Research to grow revenue? Or to cut costs? It doesn’t matter—whether you’re aiming to boost revenue or reduce expenses, nailing design research is essential. By truly understanding your customers, you can make smarter decisions about what to build and what not to. This isn’t just about adding features; it’s about knowing what matters most to your users. Whether you’re a team leader or an individual contributor, mastering design research can set your organization apart from the competition. Join Steve Portigal—author of Interviewing Users and Doorbells, Danger, and Dead Batteries—for the brand new track on Mastering Design Research at Ambition Empower. This track covers essential topics like e.g.: • Drive demand and buy-in for research • Make research more impactful • Focus your limited resources on the right problems • Build a more mature research practice This track also explores key areas like research leadership, scaling efforts, and knowledge management, making it a must-have for anyone serious about advancing in this field. 📅 Sign up by October 17th using code PORTIGAL for a 20% discount. The track kicks off on October 28th—don’t miss out on this opportunity to future-proof your skills. Learn more and secure your spot today! https://lnkd.in/deQnYp9j #designresearch #uxresearch #userresearch

😮 Steve Portigal? At Ambition Empower? You bet! We're thrilled to announce that "Interviewing Users" author Steve Portigal will join Kim Goodwin, Pontus Wärnestål, Susan Weinschenk, and all the other stars at Ambition Empower! Regardless of whether you call it UX research, design research, or product research, your challenges go beyond data collection. Senior researchers must not only gather valuable insights but also ensure those insights shape decisions, influence strategy, and drive innovation. This track continually adapts to the emergent thinking in the field as well as the needs of members but includes topics such as: • Having an impact with user research • Driving demand and buy-in for user research • Focusing limited user research resources on the right problems and opportunities • Building a more mature user research practice • User research leadership • Where user research should report • Scaling and democratizing of research • Trying to define quality in user research • Knowledge management • Research operations 📅 The track starts on October 28th, and there’s a 20% discount with code PORTIGAL if you register by October 17th. This is a rare chance to grow your research skills and make a significant impact in your role. ➡️ Join Ambition Empower now! Link in comments. #UserResearch #UXResearch #DesignResearch