IsaDora Cosmetics

A year ago, we made a big change. Not only did we introduce our new brand identity, True Beauty from Sweden, but we also committed to keeping all our communication free from retouching and filters. Our Retouch Free campaign showed the world a more honest, realistic side of beauty – one that celebrates everyone just as they are, no compromise. For us IsaDorians, it’s hard to imagine a “before.” This is who we are – 100% filter and retouch-free, as we were always meant to be: vegan, fragrance free, and offering high-quality, affordable products that never promise "perfection" or "miracles." We hope the industry will follow our example to help break unrealistic beauty standards. Want to make a difference? Support Tjejzonen’s petition to regulate retouched images of models. Sign the petition here: https://lnkd.in/dP2M4VVK 📷: Niklas Lindman

An inside look at IsaDora and our Swedish HQ and production 🏭 Last week we hade had the pleasure of welcoming journalists to our headquarters and production facility in Malmö. The day featured inspiring presentations, an exclusive preview of the SS25 launches , and a guiding through the production process. The goal was to provide an understanding of our journey toward sustainability, innovation, and our promise to offer “True Beauty from Sweden.” 👀 Want to get a peek of what the guests experienced? Check out the blog article: EN: https://lnkd.in/dTvXEcg3 SWE: https://lnkd.in/dU9J4Hnt

Hi Stockholmers and Gothenburgers! 👋 Did you catch our digital campaign these past weeks? We brought Matte Lipstick to life with bold CGI visuals, lighting up your cities in weeks 45 and 46. This campaign was all about capturing your attention, sharing energy, and encourage you to wear a lipstick shade that empowers you. Because while November might feel colorless, your lips don’t have to be! Right? Every Lip Tells a True Story. Which one is yours?

Are you dressing up for Halloween at the office tomorrow? 👻 We’ve got two quick, fun, and easy-to-achieve Halloween looks using makeup products you (may) already own. With just a few essentials from IsaDora, you can recreate an iconic Bride of Frankenstein with a scar effect inspired by special effects legend Rick Baker, or go for the trendy Joker look. Both looks are step-by-step and be easy to follow, ultimate for last-minute Halloween prep. Tomorrow we are celebrating at the office and we're excited to see the IsaDorian's spookier side. On the pictures you can see two IsaDorians rocking these looks, created by one of our in-house MUA's. Read for full tutorial 🎃 SE: https://lnkd.in/d6hyBS84 ENG: https://lnkd.in/dM3gKHjC

We’ve just installed 553 solar cells on the roof of our warehouse and production facility, taking us closer to our ESG goals. This is a meaningful step in our commitment to True Beauty from Sweden. Psst! Did you know that both our production and head office are located in Malmö, Sweden?

Last week, on International Day of the Girl, we had the privilege of hosting 'True Table Talks' in partnership with UN WOMEN Sverige and HOSS Agency. This inspiring lunch event brought together a diverse group of voices to discuss gender equality by sharing honest conversations and experiences. A heartfelt thank you to everyone who participated. Your insights and contributions are invaluable as we continue working towards a more equal future. In a time where women's and girls' rights face significant challenges globally, it's encouraging to see the leadership of the younger generation the 'Generation Equality' – driving the fight for peace, freedom, and equity. Together, we will keep pushing for change. Support UN Women Sweden´s work for gender equality and the empowerment of women 👉 https://lnkd.in/dNzvweHu Swipe through to see some moments from the event! 📸

Brat Summer – the slimey, doll-like trend we don't want to leave behind 💚 Ask us to describe the beauty summer of 2024 and it's impossible to ignore 'Brat Summer'. Yes, as scandinavians, we love a good beige, but this bold trend is just too good to leave behind as we step into fall. With over 880.7 million views on TikTok, #BratMakeup isn’t just about makeup – it’s an attitude. Inspired by the bold, exaggerated looks of the 2000s Bratz dolls, this aesthetic embraces nostalgia, fearlessness, and an uncompromising sense of style. At its core, Brat makeup is all about making a statement. Want to indulge more? Read the full trend article here: EN: https://lnkd.in/drpxRVma SE: https://lnkd.in/d54YWUif

Today, on International Day of the Girl, IsaDora and UN WOMEN Sverige, in partnership with HOSS Agency, are hosting 'True Table Talks.' This lunch event brings together diverse voices to engage in meaningful conversations about gender equality. We believe that honest dialogue is key to creating lasting change. By supporting girls globally, we aim to amplify every voice and move toward a more equal future.

Throwback to last week’s unforgettable event with our amazing community and HOSS Agency where we celebrated the launch of The Matte Lipstick and our partnership with UN WOMEN Sverige. We felt truly moved, empowered and humbled by the incredible energy of all the amazing people, filling the room with warmth, embodying everything we stand for — True Beauty, without compromise. A huge thank you to the team at HOSS Agency, the amazing IsaDora-team and everyone who joined us. Your presence and support mean the world!

IsaDora announces partnership with UN WOMEN Sverige   The partnership, which starts in the fall of 2024 and runs until October 2025, aims to promote gender equality and strengthen the rights of girls and women globally and nationally, by supporting UN Women's Generation Equality initiative.   Through the partnership with UN Women Sweden, IsaDora is taking a stand for girls' and women’s rights as part of its sustainability work through social responsibility. Together, they want to raise awareness and support for gender equality worldwide.   The young generation is such a powerful force for change. We are so happy that IsaDora wants to work with us to put the spotlight on this young generation of girls and young women and we look forward to the collaboration going forward, says Ulrika Grandin, Executive Director of UN Women Sweden. Read the full press release here: 🇸🇪: https://lnkd.in/djuKGH9B 🇬🇧: https://lnkd.in/djuKGH9B