Pond Design

Asian Flavours in a Snap for UMA!🚀 Designed like instagrammable pieces for the dinner table. Behind the brand is Jennie Walldén, born in Korea but raised in Sweden. As UMA means mother in Korean, our hearts and minds travelled to Jennies birth town and the buzz of Seoul. The colour palette mirrors the city street neon signs. Monochrome in themself, but colourful as a range. A tailormade saucy logotype. Topped off with a handmade pattern reminiscent of steaming delicious dishes. Every sauce has its product name written in its original language; Korean or Japanese. Jennie Walldén #packagingdesign #packaging #design

Celebration time! We’re beyond excited to share that we received three PENTAWARDS at the gala ceremony this weekend in London. It makes us incredible proud to be recognized in the world’s leading packaging design competition. A big and humble thanks to our clients for putting their hearts into our hands❤️ 🥉in ”Food: Confectionary” with Malmö Chokladfabrik. Minimal packaging, no plastic, with the elegance of a superior opening ritual preserved. 🥉in ”Food: Fruit and vegetables” with Svegro. Embracing their role as regent of greens to inspire to new culinary occasions. 🥉in ”Food: Plant-based, vegan and alternative foods” with Stockeld Dreamery. Making the sustainable future of cheese look tasty and irresistible with a New York flair. #pentawards2024 #packagingawards #packagingdesign

Meet the new identity for Scan Sverige AB, a powerhouse and home to beloved Swedish brands such as Scan, Bullens, Pärsons, and Hot Dogs. This new platform expresses their collective strength and expertise, while bringing to life their values and vision to lead Swedish meat production toward a more sustainable and self-sufficient future. The implementation will continue throughout the autumn, with a new website set to launch by the end of this year. It’s so exciting to see all of our hard work come to life! A big and humble thanks to Scan Sverige AB for an incredible joint effort – and to Villa Management for injecting the power of music into this showreel. #branding #brandidentity #design

We’re so proud to have been part of this! Today, the students at Berghs School of Communication presented their innovative packaging solutions for ICA Selection. It was so inspiring to see the creativity and dedication behind each pitch. A big thank you to Mikaela Kaplan ICA Gruppen and Berghs School of Communication and all the students for their hard work and fantastic ideas. Looking forward to more collaborations like this! #packagingdesign #creativity #collaboration #design

A Swinglish layer from Small Land A beer full of English misspellings? It’s just Swinglish, the accent Swedes get when speaking English. Full of mistakes and weird pronunciations. The funny thing is that Swedes rank third in the world for speaking English as a foreign language. But since we’re number 1 in humour, we simply don’t care that we don’t speak it perfectly. Instead, we love sharing laughs about how bad we are. We say “beer” for both “beers” and “bears”. So, for Åbro Bryggeri, we made their new beer launch into a Swinglish bear. Now, it stands out on the shelf as the best conversation starter – inviting everyone to share some Swinglish mistakes and laughs. Chairs for that!

Excited and proud to share that our design for Rooster Rojo Mezcal received a Bronze Medal in the International Spirits Challenge 2024🥉 This Design & Packaging Award recognizes the very best design within the world of spirits. It’s such an honour to hit the podium in this globally respected and influential competition. The design is all about moving the established tequila brand into the mezcal category while keeping recognition. We stripped off the design detailing – and kept the characteristic bottle, the rooster, and red colour. By skewing these iconic assets into a traditional mezcal artisanal setting, we bring out Rooster Rojo’s brand essence with a premium mezcal design. The tactile experience is elevated; the bottle is opaque and coloured in a clay-like deep red, reminiscent of traditional pottery. Red, white, and gold assets are silk-screened – shaping a monochrome and handcrafted feel. The wooden cork stopper pops out in the classic Rooster Rojo red – maintaining a clear brand block. To enhance knowledge and passion, we added a printed label with the mezcalero’s own signature and bottle number. Amber Beverage Group #packagingdesign #packagingawards #design

Whiskey Streetwear Uniting People💞 Coming from widely different worlds, Jameson and Dickies unite through craft and hard work. The perfect match – literally stitched together. We created a bottle design that merges Dickies' dynamic energy with the unmistakable Jameson brand identity. While retaining Jameson's iconic green bottle, wordmark, and label structure, we infused the Dickies' iconic blue workwear, giving the label a tactile, textile feel. The stitches form an emblematic Jameson x Dickies badge, and a blue Dickies neck label adds a finishing touch that honours both brands' blue-collar roots.   This limited-edition Jameson whiskey appeals not only to connoisseurs and collectors but also captures the interest of a younger generation, eager to share this unique find with friends. By bringing Jameson into the realm of street culture, this collaboration celebrates craftsmanship and the generations of blue-collar workers who have shaped the histories of both brands. Irish Distillers Dickies® #packagingdesign #collaboration #packaging #design

Wow, yum! These desirable pieces of Asia are nominated in Svenska Designpriset best of Swedish packaging design. Drizzle your votes, link in comment! With Jennie Walldén launch of UMA, we embraced the sauces’ authentic flavours and user-friendliness. Quick. Easy to grasp. The palette mirrors Asian city street neon signs. Monochrome on their own, but colourful as a range. Topped off with a saucy logotype and a handmade pattern reminiscent of steaming delicious dishes. Every sauce has its product name written in its original language; Korean or Japanese. Altogether, the design serves a set of Instagramable pieces for the dinner table. A big and humble thanks to Jennie Walldén for serving us the delicious opportunity of bringing out the true spirit of UMA. #svenskadesignpriset2024 #svenskadesignpriset #packagingawards #packagingdesign Vote for UMA in best of Swedish packaging design! Choose category ”Förpackningar 2024”, click on ”UMA – Asiatiskt på studs” and push the ”Rösta” button. After pushing the button, scroll down to the bottom of the page to fill in you e-mail and send the vote: https://lnkd.in/e8P2PRi

Now presenting oddly swinging packaging design 🚀 And it pretty much sums up what happens when a delicious Planti soygurt enters the Oddlygood universe. Out dances... a bold pack featuring a pop art hand! Fun, delicious, and totally offbeat. We broke down this complex brand transformation into bite-sized, consumer-friendly appetizers with a step-by-step approach. The final design is hitting the shelves this week, and it’s looking Oddlygood 🪐 We’re so lucky to have been on this creative trip with the oddest client of them all! A big, humble thank you to the brave Oddlygood team for embracing our crazy ideas. We love it, and we’re hungry for more odd beauty in the world. #rebranding #packagingdesign #oddlygood #planti

Hello shortlist PENTAWARDS! With over 2000 entires from 62 countries across the globe, we’re proud to announce that we’ve been handpicked by a prestigious set of judges to compete in five categories🎉 Looking forward to the gala ceremony in October! 🍫Malmö Chokladfabrik is shortlisted in both ”Sustainable design: Food” & ”Food: Confectionary” with the concept ”Chocolate Couture” 🪐Lumin is shortlisted in ”Body, health & beauty: Skin care” with the concept ”Male Skincare Universe” 🌱Svegro is shortlisted in ”Food: Fruit and vegetables” with the concept ”Kings & Queens of Greens” 🌾Stockeld Dreamery is shortlisted in ”Food: Plant-based, vegan and alternative foods” with the concept ”A Plant-based Bagel Collab” #pentawards2024 #packagingawards #packagingdesign PENTAWARDS Malmö Chokladfabrik Pangaea Svegro Stockeld Dreamery