Vitamin Well

Embrace the winter season with Barebells’ new Peppermint Bark Protein Bar   Barebells has just wrapped up its three-month-long US bus tour, but its mission to delight American fans continues. Another US-exclusive protein bar is now launching in the states – Peppermint Bark. Inspired by one of America’s favorite winter and holiday treats, this new bar offers a smooth, peppermint candy-flavored filling, a silky and sweet white chocolate coating, and a sprinkle of crunchy pepperminty topping. The Peppermint Bark bar contains 20 grams of protein and no added sugar.

Barebells Fast Food now available nationwide at SPAR Österreich SPAR, a leading retailer in Austria with over 1,500 stores, now stocks Barebells Fast Food in Chocolate, Strawberry, and Vanilla flavors across its locations.

The Barebells USA Bus Tour   This fall, Barebells USA has been touring across the country in a custom-fitted school bus. The 'Committed to Your Cravings Tour' kicked off in Los Angeles in early August and wrapped up in New York City in late October. Over three months, they stopped at 20+ college campuses, launched out-of-home campaigns in 7 major cities, saw lines that stretched over 1.5 hours, met retailers at their HQs, partnered with numerous creators, and even hosted a concert in Nashville. Most importantly, they met a huge amount of Barebells fans throughout the USA.

Smiling named Fairtrade Campaign of the Year winner Our brand Smiling has been awarded for best campaign in Sweden this year by Fairtrade Sverige. The award considers the full mix of marketing and sales activities that has been conducted, including events, in-store promotion, point of sales materials, social media, ambassador activations and more. Smiling offers Fairtrade-certified and ecological nuts and dried fruits products across the Nordics. The brand was founded with a strong emphasis on ensuring fair working conditions for those who farm the nuts and fruits. Highlighting the Fairtrade certification and educating consumers about its meaning has been a clear focus for the brand during the year. Follow Vitamin Well Group for more news about our brands.

NOCCO Peachango - New caffeine-free option in the US   NOCCO Peachango is sugar-free, contains 5000 mg of BCAA’s, and various vitamins. The flavor is the perfect blend of juicy peach and sweet mango, offering a refreshing option to for those with an active lifestyle. As a non-caffeinated NOCCO, Peachango is perfect for the late-night workouts or as a refresher at any time of the day.    As part of this launch, NOCCO is proud to collaborate with the Compton Cowboys, a group that blends traditional horseback riding with a mission to uplift their community. Through this partnership, NOCCO is also supporting the Compton Jr. Equestrians, an organization that provides equestrian training and life skills to disadvantaged urban youth in Compton, empowering them with confidence and discipline.    Available at selected retailers nationwide, as well as online. 

Introducing Barebells Fast Food Caffé Latte Food and coffee is an unbeatable duo. For those in a hurry, Barebells is now launching a coffee flavored Fast Food in Germany. Fast Food Caffé Latte is a complete, drinkable, meal, with 34 grams of protein, a variety of macro- and micronutrients, and 100 mg of caffeine, which contributes to improved concentration. As always, the Barebells Fast Food comes without added sugar. 

Barebells launches Chewy Santa’s Strawberry - A completely new, chewy type of protein bar   Barebells’ family of delicious protein snacks is growing. To celebrate the upcoming holidays, a completely new chewy protein bar has been launched in Sweden. The smaller sized bar (40 grams) offers a marshmallow-like texture and 10 grams of protein, without added sugar. The fluffy and chewy inside has the taste of Santa’s Strawberry and is covered in smooth, white chocolate.   In 2022, the Barebells Soft Bars range was launched and started to transform the protein bar market into a softer and more delicious place. The new chewy bar is another testament to Barebells commitment to satisfy consumers' cravings. It's the perfect snack to avoid holiday meltdowns.

NOCCO drops four additional Collector’s Editions – of previous Christmas flavors   The 10-year anniversary celebration is far from over for NOCCO. Following the first Collector’s Edition launch in September, NOCCO is now reintroducing four of its Christmas-themed flavors as Collector’s Editions, just in time for the holiday season.   The returning flavors are NOCCO Julmust (first launched in 2015), Juläpple (2018), and the two recurring fan favorites, Skum Tomte (2016) and Skum Nisse (2020). The Collector’s Edition cans are available exclusively in Sweden.   The celebrations will continue, reaching a highlight in December when NOCCO participates in Fitnessfestivalen, Sweden – the event where NOCCO first launched in 2014. NOCCO fans are encouraged to visit the NOCCO booth; something extra special awaits.

Consider your Christmas cravings satisfied – Barebells has launched a gingerbread soft protein bar! It combines the warming spices of classic gingerbread with a uniquely soft, satisfying texture. Wrapped in a smooth layer of silky milk chocolate, this protein bar captures the very essence of Christmas spirit in every bite.  Like all Barebells soft protein bars, each bar contains 16 grams of protein and has no added sugar. The Gingerbread Soft Bar is now available in Sweden, Denmark and Finland. Make sure to follow Vitamin Well for weekly updates on everything regarding our company and brands!

Are you ready for 24 days of work, sweat, and NOCCO? The NOCCO Holiday Calendar is back! When it launched last year in Sweden, excitement was off the charts. Demand was so high that the web shop decided to take an unexpected "holiday" of its own. Once it was back online, the calendars sold out within minutes. This year, the calendar will be available in limited stock in Sweden, Germany, and the UK. It features 24 cans of NOCCO, including a variety of flavors and variations from our BCAA, Focus, and non-caffeinated ranges. The calendars will soon be available online in our web shops and at selected ICA Gruppen, Hemköp, and Tempo stores in Sweden. Be sure to follow our social media channels so you don't miss the launch!