Google local pack not showing for many searchers

In some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.

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Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14.

Some searchers are able to see the local packs but here in the United States and in many other countries, it seems the local pack is not rendering for any searcher.

Searches like lawyers near me, density near me, florists near me, pizza near me, car repair near me, and so on – none of those are returning the local pack in the Google Search results right now.

Google Local Pack Missing 1707919681

It also does not work when searching directly in Google Maps:

Google Maps Florists

What it should look like. Here is a screenshot from one searcher who is able to see the local pack in the UK. That local pack should show up at the top or middle of the normal search results.

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There has been no word from Google on this issue yet but this can have a serious impact for local businesses that get a lot of traffic from these local packs.

Why we care. If you are a local business and depend on driving traffic and sales through Google’s local pack and local search results, know there is a bug. I suspect Google will fix this bug relatively quickly but it has already been over an hour since we noticed the bug and it is still not resolved.

Fixed. It took over two hours but it is now working again, here is a screenshot:

Local Packworking

About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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