Search, social and video: Evolving digital PR for 2025
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.
Link building
Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Boost your SEO with the right types of backlinks
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
Google and guest posts: What gets indexed and what doesn’t
Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study.
Survey: 92% of SEOs suspect their competitors buy links
Buying backlinks can seriously harm your SEO performance. Here's how to avoid penalties and losing traffic.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
How white label link building services work in 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
How important are backlinks for SEO in 2024?
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Manual link building is more important than ever in 2024
Google is coming for sites that engage in spammy practices. Learn how manual link building could be the answer to reclaiming the SERPs.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Link building in 2024: 12 ways to win or fail
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
Forget PageRank: Here’s why you should focus on ranking instead
Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.
What is digital PR for SEO?
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO.
7 signs links aren’t dead: Why to plan for them in 2024
Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
How SEO and digital PR can drive maximum brand visibility
Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement.
How to create linkable assets with ChatGPT
Stop overloading journalists and content creators with studies they don't care about. Create assets that add value for their readers.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
Bing Webmaster Tools disavow link tool is going away
After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
Modern link building starter guide
Link building means prioritizing quality and relationships. Learn how to avoid common mistakes and achieve meaningful results today.
The 5 degrees of link relevance
Here's a framework that bridges the gap between theory and practice, enabling you to build high-quality, relevant links consistently.
No, outbound links won’t help your content rank better on Google
Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking.
Digital PR vs. manual link building: Adapting to the modern search landscape
Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
How to create a link building strategy
Learn the elements of a "good strategy" and a method to map your situational analysis into a strategic link building framework.
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry.
How to create link building OKRs for SEO (with examples)
Here's how OKRs can influence your SEO efforts and help connect your overarching business objectives and SEO-centric targets.
How to use digital PR to drive backlinks and business growth
Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why.
10 ways B2B SaaS companies can use link building for better rankings
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.