BBH Asia Pacific (Singapore)

Devour, serve, eat, and leave no crumbs with our Decoding Gen Z Appeal Mini Report. We've cooked up insights into the strategies of Gen Zs favourite brands to understand what makes them totally on point. Swipe 👉 for a sneak peek into how Gentle Monster, a Gen Z darling, never misses.  Find all that goodness and more here: https://lnkd.in/gvpuk_6S #BBH #blacksheep #genz #genzmarketing

The secret sauce to living rent-free in Gen Zs minds? IYKYK 👀  If not, swipe 👉 to see how brands like Airbnb are killing it with the Enigmatic Generation. Savour all that here: https://lnkd.in/gvpuk_6S #BBH #blacksheep #genz #genzmarketing

Music can be a profoundly effective storytelling tool. So, to show the foodies of the world Singapore’s jaw-dropping culinary variety, we worked with FVSE and Paddy Ong of @club_mild_ to cook up a soundtrack for Singapore’s diverse culinary scene. 🎶🍧🍔🍜🍖🍳🎶 Share your own SG culinary adventures using our template here  https://lnkd.in/g-GButz6 . #BBH #BlackSheep

People are digging dumb phones and ditching distractions for a dopamine detox. All while Chick-fil-A cooks up a new streaming service recipe! 🍔📺 All of this and more in Issue 43 of #Bleats below. Get Bleats sent right to your inbox, when you subscribe to our newsletter on LinkedIn 👇 #BBH #blacksheep

What does a raincoat have to do with company culture that speaks to Gen Z?! We got one of our youngest to get real about company culture and what it really takes to create a place to not just work in, but belong in 👇  https://lnkd.in/g2rwMecp #BBH #blacksheep

We all have that voice in our heads — that tell us we’re not doing enough, being enough. That was the spark for our film for the launch of FairPrice Group’s rebrand. In this emotional story, we follow a young parent’s journey through self-doubt, to finally see that it’s enough to simply try her best daily. It’s a sentiment that rings true even if you’re not a parent. So, here’s to all of us who are trying our best, in our own little ways, to make every day a little better. 🌻 #BBH #BlackSheep #BBHStorytelling #FairPriceGroup #ALittleBetter

Introducing The Flock — a Culture Studio initiative that unites masters of subcultures to drive you to the forefront of trends and social waves. We’re starting off strong with a powerhouse lineup of expert gamers 🎮 Got a question about gaming or looking for insights? Drop them below! #BBH #BlackSheep #CultureStudio #TheFlock #Gaming

Only 42 days to get surf-fit for Fiji? For Stacey and Steve, it’s game on. And that’s where our Samsung Health story begins, a big Zag away from the typical health/wellness clichés. We tell a fun, playful tale of our hyper-competitive couple navigating through the ups and downs of their fitness rivalry – aided by personalized AI coaching from the Samsung Health app and the Galaxy ecosystem. Where will our couple’s health journey take them next? Keep your eyes peeled for more to come 👀 #BBH #BlackSheep #GalaxyAI #SamsungHealth

Chinese game developers struck GOLD 🏆 with Black Myth: Wukong, Olympic GOLD 🥇 medalist Luo Shifang is getting more gaming love, and fashionistas are taking this GOLDEN 👗 opportunity to ditch the fluff for more authentic, story-driven streetwear. All of this and more in Issue 42 of #Bleats below. Get Bleats sent right to your inbox, when you subscribe to our newsletter on LinkedIn 👇 #BBH #blacksheep

We couldn’t be prouder of our client, Income Insurance, for being awarded Marketer of the Year. Two Golds, three Silvers, and four Bronzes at the Effie Singapore 2024 Awards. Call that a double win. #BBH #blacksheep #EffieAwards #Advertising