Canvas8

In a declining global toy market, one brand stands out: the LEGO Group While industry giants like Mattel, Inc. and Hasbro are seeing flat or negative growth, LEGO’s sales surged 13% in the first half of 2024, generating nearly $10 billion last year. How is a 90-year-old brand outperforming its competitors and staying relevant across generations? 🧩 LEGO’s success story is rooted in collaboration, co-creation, and community. By embracing fan involvement through platforms like LEGO Ideas, tapping into the growing ‘kidult’ market, and crafting culturally resonant partnerships—like its recent LEGO x Fortnite game—LEGO has proven its ability to bridge the physical and digital worlds 🕹️ This approach doesn’t just sell products; it builds a loyal, multigenerational fan base. With 86% of shoppers valuing co-creation and 75% prioritising diversity in their purchasing decisions, LEGO’s strategy offers a blueprint for brands looking to thrive in challenging times 🌍 Curious how your brand can replicate LEGO’s enduring appeal? Read the full analysis here https://lnkd.in/ekGjZ8gB #ConsumerBehaviour #BrandStrategy #Innovation #LEGO #Toys #CrossGenerationalMarketing #CoCreation #Inclusivity #MarketingStrategy #BrandGrowth #ConsumerTrends #Collaborations #CustomerExperience #DigitalTransformation

How has Y3K become Gen Z’s futuristic fashion frontier? As brands face the next wave of youth culture, they’re tuning into #Y3K – a trend where retrofuturism meets Gen Z’s evolving digital reality. This aesthetic isn’t just a style; it’s a statement, blending Y2K nostalgia with bold, sci-fi visions of the future. It’s how Gen Z experiments with identity, staying grounded while imagining what’s next With #Y3K exploding on TikTok and Pinterest, brands that offer seamless digital-physical experiences like Nyxcosmetics' avatar looks or Selfridges' AR try-ons are capturing Gen Z’s attention. How will brands adapt to this growing need for dual-reality expression? Dive into the full article to explore how this aesthetic is shaping Gen Z’s world and what it means for brands in fashion, beauty, and beyond https://hubs.li/Q02Yyw7S0 #GenZ #FuturisticFashion #DigitalFashion #RetroFuturism #Identity #AR #CulturalInsights #TrendInsights #FutureTrends

Australia’s beer industry is at a historic low, with only 32.5% of Australians drinking beer — the lowest level in 80 years. This trend is being driven by a cultural pivot, led by Gen Z, toward low or no-alcohol options as wellness priorities grow and the cost of socialising increases. But there’s more to the story. Our report reveals that rising government taxes and changing consumer preferences are hitting the Australian craft beer industry the hardest, pushing local breweries to adapt or risk becoming obsolete. In contrast, Singapore is emerging as a market leader, with innovative low-alcohol alternatives gaining ground. Jamie Wong’s recent article for The Peak Magazine explores how these forces are reshaping social behaviours and what this means for brands navigating the future of Australia’s beer market. Discover how we’re unpacking the cultural and economic shifts impacting the industry: https://hubs.li/Q02YMtVz0 #ConsumerBehaviour #GenZ #CraftBeer #AlcoholTrends #Australia #MarketTrends #WellnessCulture #BehaviouralInsights #GenZInsights

Who needs November gloom? Our Manila team hosted their own summer party last week! ☀️🇵🇭 They fueled up with sunshine (and delicious food) at a Filipino-Australian fusion cafe, then explored a treasure trove of indie magazines. Proof that summer isn't a season, it's a state of mind (and maybe a perk of working in Manila 😉) #teamwork #Manila #summer #Philippines #LifeAtCanvas8 Therese Reyes, Shom Mabaquiao, Ann Gabrielle Domingo, Daniel Ian Comandante

How are the new Britpop stars redefining ‘Britishness’? 🇬🇧🎶 As today’s Britpop stars remix classic symbols like the Union Jack, they challenge the genre’s 'laddish' roots with a fresh, inclusive perspective. These artists, many of whom are Black, female, and/or queer, are reclaiming 90s icons with their own narratives, infusing pride with a critical eye on British identity. Brands have an opportunity to align with this movement by celebrating a broader, more authentic sense of Britishness. Take Burberry, for example, which has been working to modernise its image. Nia Archives has become a fixture on Burberry’s front row, and in its latest campaign, Burberry shares a series of TikTok videos showing British stars, such as Little Simz, Zhang Jingyi and Barry Keoghan, simply demonstrating how to make a great cup of tea ☕ Explore how Britpop’s new wave is reshaping British identity and how brands can reflect this evolution: https://hubs.li/Q02Yt3PS0 #BritishCulture #Britpop #Inclusion #ModernBritishness #Nostalgia #BrandIdentity #Authenticity #CulturalIdentity

Do you see yourself ever stanning a virtual celebrity? Today, lots of people do. Computer-generated celebrities aren’t new, but their rising popularity is, especially in tech-positive Asia – and it looks like they’re here to stay. With a 292% increase in virtual Key Opinion Leaders reported by the China Advertising Association in 2023, these digital figures offer fans a controlled, emotionally resonant connection to entertainment. For brands, virtual idols present a new way to engage audiences looking to support companies and public figures that reflect their values. Want more on the ground insights from the APAC market? Subscribe to our Canvas8 newsletter for expert perspectives each month https://hubs.li/Q02Yt0DM0 #VirtualIdols #ConsumerBehaviour #CulturalTrends #AI #FandomCulture #BrandEngagement #DigitalInnovation #MarketingTrends #ConsumerInsights #PopCulture

🌟 Exciting News from Canvas8! 🌟 We’re thrilled to welcome some incredible new talent to our team! Please join us in celebrating the arrival of: 🎉 Ilhaan Kamil - Studio Operations Executive, UK 🎉 George Malsher - Systems Operations Manager, UK 🎉 Joceline Yong – Senior Behavioural Analyst, Singapore At Canvas8, we’re committed to growing a passionate, innovative, and dedicated team. We couldn’t be more excited to see the amazing contributions Ilhaan, George and Joceline will bring, they're already making an impact. Welcome to the team! 🚀 #NewHires #WelcomeToCanvas8 #WeAreHiring #TeamGrowth

Marketing In Asia interviewed Canvas8 Editorial Director India Doyle on 2025 being a year of individualism and isolation. India explains, “A new era of individualism isn’t just about performance and competition; it’s about equalising where priorities are placed, Me First is also about workers’ rights, proactive equity, and empathetic banking – it’s a renewed emphasis on the individual as a source of change and transformation.” To find out more, check out the full report here https://hubs.li/Q02X_HNz0 #MeFirst #ExpertOutlook2025 #ConsumerTrends #MarketingInAsia #Personalisation #BrandStrategy #NewEra #Individualism

Who shaped culture in 2024, and what does it say about where we're heading? 🌍 From the rise of Smellmaxxing to the unforgettable moments like the Olympic muffin man, Kendrick vs. Drake, and the much-talked-about Wonka flop, this year has been anything but ordinary. In December, we invite you to join our Best of Insights 2024 webinar, where we’ll unpack the top 100 insights that defined this past year in culture. Whether it’s the surprise breakouts, the unexpected fails, or the moments that captured our collective attention, we'll dive into what’s driving today’s trends and how they signal what’s next. Join us on 3rd December at 10am GMT, save your seat now! https://hubs.li/Q02X_KtY0 #CultureTrends #InsightsWebinar #CulturalInsight #2024Insights #ConsumerInsights

As cuffing season approaches, the pressure is on dating apps to offer more than just endless swipes. Despite the buzz around “app fatigue” and frustrations like ghosting, these platforms are far from fading out ❤️📱 We interviewed Dr. Rachel A. Katz on how dating apps can still spark meaningful connections if they are willing to innovate. From blending online and offline dating experiences to partnering on public health initiatives, there’s huge potential to reshape digital romance and make the journey to connection feel more genuine 💑 Read the full report here https://hubs.li/Q02XFFqQ0 #CuffingSeason #DigitalDating #RelationshipInnovation #ModernRomance #AppFatigue #UserExperience #HybridDating #GenZDating #DatingApps