Stylus

Identify your future consumer, fuel innovative ideas, uncover opportunities, and win pitches with Stylus – the expert source for global trends and insights.   We work with you to build a tailored solution to ensure your business’s success. Stylus is a vital tool for agencies and brands alike. With a cross-industry approach, we uncover trends, interrogate metrics, forecast change, and provide the intelligence our members need to deliver sustainable and substantial growth.   Secure your future with Stylus. Find out how to become a member today 👉https://lnkd.in/ewyjhyjU

🔍 HomeBoost's Do-It-Yourself Home Energy Audits Following up on my Stylus energy report, this week I'm highlighting how HomeBoost is making home energy audits more accessible by using consumer smartphones. Users can: - Perform DIY energy assessments - Receive personalised efficiency recommendations - Save on professional audit costs Takeaway: - As energy awareness grows, home improvement, appliance, and utilities brands may need to refine their offerings to meet customers' increasing interest in smarter energy management solutions. Read the full details: https://lnkd.in/e6y5CYBV (Free) #TechTrends #Innovation #SmartHome #EnergyEfficiency #Sustainability

"Y3K is a cultural movement that’s evolved from a futuristic aesthetic trend,” explains Erica Mo Tung Ng, Advisory strategist at Stylus. We spoke with Erica to dive into the trend, explore its drivers, and find out how brands can use this insight to better engage with younger consumers. #Y3K #consumerinsights

The rules of luxury are changing.    While the consumer base is expanding at a healthy clip (the number of millionaires is set to rise by 38% to 2027*), growth is stalling. It’s essential, therefore, to decode the new wealth mindsets, alongside the macro drivers underpinning them.   In Stylus’s just-published report series, Living Luxury, members can find fresh intelligence and insight on how the next generation of affluents will direct their wealth, as well as the next-level-luxe products and experiences set to seduce them.   An illuminating guide to unlocking this market, the full suite of Living Luxury reports is available for Stylus members 👉 https://lnkd.in/gBzvcxjK   Not a member? Learn more about our tailored membership solutions 👉 https://lnkd.in/egyBn7Ck   *Agility Research, 2024 #luxury #luxuryconsumers #consumerinsights #trendsintelligence

What is ‘underconsumption’? “While it’s partially driven by economic uncertainty and environmental concerns, at its heart, it’s about re-evaluating our relationship with ‘stuff’,” explains Rebecca Hobbs, senior Retail & Brand Comms editor at Stylus. In this One-Minute Explainer, Rebecca delves into the trend’s drivers, consumer attitudes, and how brands can engage with this shift in behaviour. Underconsumption – or ‘considered consumption’ – is one of the key themes Stylus has identified for 2025. You can discover more about what it means for businesses like yours in your complimentary Look Ahead 2025 sample report. 👉https://lnkd.in/eFdBf_Sy #underconsumption #consumerinsights #trends #2025

Consumer appetite for omnichannel and in-store tech is strong: 70% of Americans want their online and offline shopping journeys to connect*. In Elevating In-Store Tech: Supercharging Connectivity, our Retail & Brand Comms experts dissect winning in-store retail tech – from revolutionary fitting rooms and advanced spatial technology, to multisensory immersion and disability-inclusive augmented navigation. Members can access the full report 👉 https://lnkd.in/eJrJpTPX Not a member? Discover more about Stylus’ Retail & Brand Comms expertise 👉https://lnkd.in/eqrFpc4c *Jumpmind, 2024

Highlighting Next-Gen Asian Tech Trends at Singapore Week of Innovation and Technology (SWITCH) 2024 Stylus was on the ground at Switch Singapore 2024 on October 28-30, with the event showcasing Southeast Asia's growing influence in global technology development: 🔋 Energy Storage & Grid Solutions: New technologies transforming energy infrastructure and managing renewable intermittency. 🌱 Biotech Production Systems: Sustainable manufacturing advancements in food and pharmaceuticals. 🤖 AI-Driven Enterprise Advancements: Innovations driving efficiency and productivity across industries. As a Stylus member, you'll gain access to the full Switch Singapore 2024 event coverage report, along with our extensive library of trend analyses. Interested? See how you can become a member here: https://lnkd.in/e7vTmMuB. For existing members: https://lnkd.in/e-A95H34 #EnergyTrends #Sustainability #FutureOfEnergy #Innovation #AI #TechTrends #CleanEnergy #Biotech #SmartGrid

🔋 Energy Evolutions: Prosumers, Predictive AI & Infrastructure Innovation What challenges are brands in the global energy sector facing? What problems are consumers looking for energy brands to solve? 🤔 The Sustainability Paradox – 69% of consumers globally say sustainability is more important now than two years ago. However, cost (41%), access (35%), and lack of clarity (26%) are major obstacles to adopting sustainable lifestyles (Nielsen, 2023) – >55% of Chinese and US consumers value sustainability, with 70% and 41% recognizing its importance, respectively. Yet, over 55% find sustainable products too expensive (Deloitte and Nielsen, 2024) 📈 The Market Response – $10bn: The global energy management market is projected to reach $10bn in 2024 (Statista, 2024) – $4.6bn: The "AI in renewable energy" market is expected to surge from $0.6bn in 2022 to $4.6bn by 2032 (Intelliarts, 2024) – $380bn: Global investment in energy efficiency technologies was $380bn in 2023 and is expected to grow by nearly 10% by 2030 (Statista, 2023) 💡 Want to learn more about how ‘energy prosumers’ (consumers producing their own power), AI-powered utility management, and multifunctional infrastructure for renewables are evolving the energy market? 📖 We’ve just published our Energy Evolutions: Prosumers, Predictive AI & Infrastructure Innovation trends report. Stylus members can read the full report here: https://lnkd.in/e52rjfbU #EnergyTrends #Sustainability #FutureOfEnergy #MarketInsights #AI #Brands

The alcohol industry is artfully employing aspirational branding and packaging to elevate drinking occasions, reach a wider remit of consumers, and create memorability. Colour and pattern are used liberally and exuberantly, while imagination-bending sculptural treatments deliver dramatic elegance. Alongside this visual and tactile feast, brands are anchoring their packaging solutions to sustainability frameworks. Stylus members can discover more about Alcohol Packaging Trends for 2025/26 👉 https://lnkd.in/e7_9a6Ze

Digital tools increasingly play an essential role in consumers’ interpersonal relationships. However, despite the ubiquity of smartphones, texting and online engagement, many people feel pressured by the quantity of communications and risks like identity theft or fraud. In Communication Tech: New Rules for Messaging, Voice & Online Interactions, Stylus’ trends experts explore consumers’ shifting digital communication habits, and how brands can respond with practical tools for streamlined, safer engagement. Members can access the full report 👉 https://lnkd.in/e2xDYspX