Smobler

Smobler

Design

Singapore, Singapore 962 followers

Bridging Brands, IPs and Communities into the Open Metaverse

About us

Smobler is a leading Metaverse architect and a portfolio company of Animoca Brands, The Sandbox, Brinc, supported by Enterprise Singapore, IMDA Singapore, and Plug and Play. Smobler has created a suite of world’s first such as a phygital wedding, Tools of Rock concert venue, a disability-led accessibility park and BhutanVerse. Working with legacy brands such as Airbus, BMW, DBS, GoPro, Mahindra and Meta, Smobler creates innovative projects such as Metaverse for Good and has been featured by Forbes, Vogue, Channel News Asia and more. Smobler initiated the inaugural cross chain project with Clay Nation, Cardano and Polygon and curated a series of proprietary Gamefi IPs - Ichorium, Cobbleland as well as signature event NOVA. The company has been acknowledged as a top tech startup at SelectUSA, Inventures Canada and VIVATech Paris and is a proud alumni of ScaleUp inBrazil and Plug and Play’s Global Innovation Alliance. Smobler’s CEO, Loretta Chen has been awarded numerous Top Female Founder Awards from UBS, AWS, Forbes amongst others.

Industry
Design
Company size
11-50 employees
Headquarters
Singapore, Singapore
Type
Privately Held
Founded
2021

Locations

  • Primary

    10 Anson Road, International Plaza

    #22-02

    Singapore, Singapore 079903, SG

    Get directions

Employees at Smobler

Updates

  • View organization page for Smobler, graphic

    962 followers

    Smobler Wins Big at The Sandbox Awards 2024! On December 11, The Sandbox unveiled the winners of The Sandbox Awards 2024, honoring outstanding creativity, innovation, and collaboration within its open metaverse. We are thrilled to announce that Smobler has won two prestigious awards: 🏆 Best Sport Experience of 2024 – 3VEREST | The Edge 🏆 Best Branded Experience of 2024 – Saving ClayBox: The Sonic Sands Adventure These achievements are a testament to the dedication and talent of our Smobler team, led by our visionary CEO & Founder, Dr Loretta Chen, and the unwavering support of our incredible partner Clay Nation! Thank you, The Sandbox for celebrating our efforts, and to our global community for embracing our mission to create impactful and inclusive experiences in the Metaverse Here’s to more innovation, storytelling, and adventures as we continue shaping the future of Web3! Stay tuned for what’s next! 🚀 #Smobler #TheSandbox #3VEREST #ClayNation #TheSandboxAwards2024 #MetaverseForGood #Web3 #Metaverse

  • 🎄✨ Seasons' Greetings from Smobler! 🎁💫 This holiday season, we’re reflecting on the incredible journey we’ve had with you—our vibrant community. Your support fuels our creativity, drives our passion, and inspires us to continue shaping immersive, meaningful experiences in the Metaverse. As we celebrate the warmth and wonder of the Yuletide season, we wish you moments filled with joy, love, and a spark of imagination. Here’s to meaningful connections and a new year brimming with endless possibilities! 💡 What’s one thing you’re excited to create or explore in 2025? Drop it in the comments—we’d love to hear from you ! #SeasonsGreetings #SmoblerCommunity #HolidayVibes #MetaverseMagic #CreateAndExplore

    • No alternative text description for this image
  • As the Metaverse continues to shape the future of digital interaction, Smobler stands out not just for its innovative projects but for its unwavering commitment to using technology for good.  A Singapore-based digital architect and portfolio company of The Sandbox and Brinc, Smobler has emerged as a global leader in bridging people, purpose, and possibilities through its commitment to its core values and IDEALS - inclusivity, diversity, equity, access, leadership, and sustainability.  In spite of market conditions, 2024 has been a landmark year for Smobler! With 𝗮 𝟮𝟱𝟬% 𝘆𝗲𝗮𝗿-𝗼𝗻-𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, groundbreaking product launches, and partnerships across industries, Smobler is redefining what it means to build in the Metaverse.  The company shipped 10 new products, hosted two phygital (physical & digital) events in Singapore and USA, and welcomed 36 new partners to its growing ecosystem. The Smobler ecosystem now encompasses tech partners such as Amazon Web Services (AWS), Meta and Silversea Media Group , to entertainment icons such as Champ Medici, Agoria, Imogen Heap, and Shara Senderoff. Smobler continues to collaborate with industry trailblazers such as WildBrain, the brand licensing giant behind Teletubbies, as well as hardware leaders ASUS and ROG - Republic of Gamers.   Key alliances with Web3 innovators Cardano, Moongate, Opal, Ordzaar, and Rare Network cement Smobler's leadership in the decentralized tech space. Anchored by its mission to co-create a Metaverse for Good, Smobler looks set on deepening its impact by forging transformative partnerships, and continues to push the boundaries of innovation to create meaningful digital experiences that resonate across industries and cultures. As Dr Loretta Chen, CEO of Smobler says, “Smobler is not just about creating a moment in the Metaverse but is about building a movement especially at inflection points where technology can feel overwhelming or isolating. We believe in the power of people, purpose, possibilities and strive to use technology as a force for good and to foster creativity, connection and community.” Read the full article: https://lnkd.in/gn9rDiCe  #Smobler #Web3 #Metaverse #MetaverseForGood #SeasonsGreetings #YearEndReview

    • No alternative text description for this image
  • 🌏 Smobler in New Zealand! Our Founder & CEO, Dr Loretta Chen, is on an inspiring business trip to New Zealand, forging connections with leaders shaping the future of AI and the Metaverse! Yesterday, Loretta visited the Being AI Group office in Auckland, where she had the pleasure of meeting: 🤝 Andy Higgs, Member of the Board of Directors at Being AI Group 📖 Kris Mikkelson, acclaimed novelist, screenwriter, and author of 'Where’s The Loo?' 🎥 Dominic Bowden, New Zealand’s very own Ryan Seacrest, and a household name in television for over 15 years Being AI Group is a group of companies dedicated to pushing boundaries by developing and deploying cutting-edge AI and metaverse technologies. Being AI Group is the AI arm of Futureverse, a leader in revolutionary AI and metaverse technologies that enable open, scalable, and interoperable apps, games and experiences. Futureverse is one of the largest digital collectible communities in the world and has amassed an expansive cultural footprint within the metaverse space and beyond through strategic partnerships with the world's leading IP and brands. But the excitement doesn’t end there—Today, Loretta is set to meet with the founders of Futureverse! 🙌 Stay tuned as we share more updates from this incredible journey into the future of AI and technology 🚀 #Smobler #Futureverse #BeingAIGroup #AI #MetaverseForGood #Innovation #Metaverse #Technology

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
  • View organization page for Smobler, graphic

    962 followers

    Dr Loretta Chen’s reflections on the 'Ink and Equality: The Role of Female Empowerment in Modern Literature' panel at the Singapore Writers Festival remind us how storytelling can challenge norms, spark dialogue, and drive change. As an accomplished author of five books, Loretta has consistently championed women’s voices. From sharing her personal journey as a female entrepreneur in 'Woman on Top' (2014) to celebrating trailblazing women in 'The Elim Chew Story: Driven by Purpose, Destined for Change' (2016), 'Madonnas and Mavericks: Power Women in Singapore' (2017) and 'Mana Wahine: Power Women in Hawaii' (2019), her works amplify stories that matter. Over the pandemic, Loretta authored ‘M/OTHER', a 2023 Singapore Book Awards winner lauded for its insightful exploration of motherhood's complexities and its amplification of marginalized voices. Loretta kept up her knack for storytelling and amplifying the voices of the disenfranchised even as she ventured into the Metaverse and Web3 space. In fact, she started Smobler to empower creators, artists and non essential workers who lost their jobs over COVID-19. Under Loretta's leadership at Smobler, we are proud to carry forward this ethos through HERSTORY as part of our Metaverse For Good initiative to empower young women in technology. A landmark collaboration with metaverse partner Pangu by Kenal, HERSTORY creates pathways for young women to share their stories and pursue careers in technology by enabling them to create and own digital assets. Through workshops, educational panels, and outreach initiatives, the program addresses diversity disparities and fosters awareness of creative entrepreneurship opportunities in the Metaverse. Smobler has worked with Inspiring Girls Singapore, a registered charity as well as multi-family office, Golden Equator Group’s learning and development arm, Pinnacle, to connect girls with female role models. We have also partnered with DBS Bank, Singapore Management University, Women Global Change, and Institute of Technical Education to run workshops for young women and career professionals. By empowering women to pursue their passions in the fast-growing tech space, we give them the tools to amplify their voices and inspire positive change. Together, we aim to build a world where every body matters, every voice resonates, and where each and every space espouses inclusivity. Learn more about HERSTORY: https://lnkd.in/gnUhTXQS Read about Loretta's panel at SWF2024: https://lnkd.in/gZiWMwRV #Smobler #SingaporeWritersFestival #SWF2024 #HERSTORY #MetaverseForGood  #WomenEmpowerment #Literature #InkAndEquality #GenderEquality #WomensVoices #Storytelling #WomenInTech

    View profile for Dr Loretta Chen, graphic

    Founder & CEO @ Smobler | 100 Women of the Future l UBS Top 10 Founder l Forbes & Asia's Most Inspiring l Serial Entrepreneur & Investor l Published Author l Fur Mom

    Sor Fern Ong’s review of our panel , Ink And Equality: The Role Of Female Empowerment In Modern Literature at Victoria Theatre on Closing Day of the Singapore Writers Festival was succinct and heartfelt . When invited by Christie Chua, ACC to return to Singapore 🇸🇬 to moderate this meaningful panel , I knew I could not decline even though I was in Lisbon for Web Summit. The opportunity to meet with writers Cat Bohannon and Sarah Malik to connect over women-centred stories in a post election climate was too enticing. Indeed, our first encounter was already a meeting of minds despite our diverse heritage , backgrounds and experiences. What followed was an hour long engaging , authentic ,honest exchange of ideas , “Australian Malik kicked things off by recalling how her childhood sparked her ambition to be a journalist and later led her to write her 2022 debut memoir Desi Girl: On Feminism, Race, Faith And Belonging. “I grew up in the 1990s in Australia. It was a very white-dominated world. “I loved books, I loved newspapers and media. Even though I didn’t really see myself reflected in that media, I just engaged with it so deeply because I instinctively knew the importance of stories and the importance of narratives.” 9/11 was the spark that ignited her first book: “I suddenly saw my identity and who I was reflected back to me in sometimes caricatured, grotesque ways. I realised that the media was very powerful, and I wanted to be part of it, not as its subject, but as the creator, as the person who was making those narratives.” Bohannon, the American author of the best-selling Eve: How The Female Body Drove 200 Million Years Of Human Evolution (2023), noted that 9/11 was also a global moment of trauma that drove other stories: “You have this kind of rupture and a collective consciousness that only later transforms into how we tell the story of ourselves.” For both women, telling the stories of themselves also challenged traditionally male-centric narratives. This is not without risk, as Malik said of writing Desi Girl. “It was really, really scary. You think ‘I’m going to be disowned by my family, by society.’ Maybe I should be silent, it’s safer.” Bohannon noted: “The act of speaking is always offensive.” But she reiterated that there is reason to remain hopeful about change for good, because the evidence of human evolution in deep time shows homo sapiens evolving to become more gender-equal as early male hominids’ teeth and skeletal structures have shrunk and females’ have grown. Malik pointed out that cultural and social changes are not linear, and people need to defend ground that has been gained and not take advancement for granted.” Read the rest of the article : https://lnkd.in/gTn3wMnv Smobler Rafaela Rizzi Gianna Bui Aaron Slavick Johari F. The Straits Times Kenny Chan Books Kinokuniya Webstore Singapore

    • No alternative text description for this image
  • View organization page for Smobler, graphic

    962 followers

    Smobler made it to Singapore national press Lianhe Zaobao 联合早报! We are honored to be spotlighted in Dennis Ng 黄少伟’s “Work, Play and Everyday Living : Metaverse Integrates into Real Life”. Lianhe Zaobao is Singapore's largest Chinese-language newspaper with an extensive East Asian correspondent network across Beijing, Shanghai, Guangzhou, Hong Kong, Taipei, Seoul, and Tokyo. This feature highlights some of Smobler’s landmark projects shaping the Metaverse: 🎟 The world's first metaverse concert venue "Tools of Rock" in The Sandbox 📚 "Playground@UXC" developed for Singapore Polytechnic to explore humanity centered design 🩺 Pre-med college in USA to provide ER simulation ahead of on-site experience 🐉 "Bhutanverse" by Druk Holding & Investments Limited to enable global communities to experience the Kingdom’s art, culture and philosophy amongst others "The development of the metaverse has gone beyond traditional ways of gaming. There are conscious efforts to make the metaverse relevant in our everyday lives through education, tourism, retail or lifestyle enhancements,” says Smobler's Founder & CEO, Dr Loretta Chen. “The Metaverse is more relevant than ever as it is seamlessly integrating into the present and purposefully designed for the future.” As a leading architect of gamefi, immersive experiences and location-based entertainment (LBE), Smobler is proud to be at the forefront of this global, digital transformation. Read the full article in Chinese: https://lnkd.in/gm4qD3Hz #Smobler #Metaverse #Web3 #LianheZaobao #EverydayLife #MetaverseForGood

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
  • Smobler reposted this

    View profile for Dr Loretta Chen, graphic

    Founder & CEO @ Smobler | 100 Women of the Future l UBS Top 10 Founder l Forbes & Asia's Most Inspiring l Serial Entrepreneur & Investor l Published Author l Fur Mom

    👏🏻🎉🎈Celebrating Singapore’s Vibrant Retail and Design Scene at Boutique Fairs Singapore 2024 As a passionate advocate for creativity and innovation, I am thrilled to how far the Singapore retail and design scene has grown since I migrated over a decade ago. The much-anticipated Christmas themed fair not only showcases the ingenuity of local designers and artisans but also reaffirms Singapore’s position as a dynamic hub for retail and design excellence. This year’s Boutique Fairs raised the bar yet again, bringing together a diverse collective of brands, creators, and consumers who appreciate the artistry and craftsmanship behind every product. From sustainable fashion to bespoke furniture, each booth is a testament to the passion and dedication of Singapore’s creative community. Smobler, we believe in empowering creators and reimagining spaces—both physical and virtual. Seeing the intersection of design, innovation, and storytelling in the retail landscape reminds me why fostering creativity is at the heart of what we do. To all the visionaries behind Boutique Fairs Singapore 2024: thank you for the inspiration and shaping the future of Singapore’s retail and design ecosystem. To every shopper and enthusiast who supports this movement, you are the lifeblood of this thriving community! Here’s to more opportunities to collaborate, innovate, and celebrate the artistry that defines our homegrown talent! #BoutiqueFairs2024 #SingaporeDesign #CreativeInnovation #Smobler Joyce Gan Rafaela Rizzi Gianna Bui Kai How ONG Aaron Slavick Johari F. Singapore Retailers Association DesignSingapore Council Bidyut Dumra Dawn Lim

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +6
  • View organization page for Smobler, graphic

    962 followers

    It has been more than a year since Smobler joined forces with 8SIAN, Southeast Asia’s most successful NFT project. What started as a collaboration has blossomed into a friendship built on shared values, a vision for innovation, and countless unforgettable memories. From the Lunar New Year 8SIAN Yu Sheng Launch to Smobler's NOVA 2024: Singapore Edition, these milestones highlight what’s possible when women unite to drive meaningful change. At the helm of these groundbreaking initiatives are two extraordinary women: 💎 Nicole Yap (8SIANMOM), founder of 8SIAN, has redefined the blockchain space with her sold-out NFT project. As the only Malaysian and Southeast Asian NFT project to trend among OpenSea’s Top 10, 8SIAN achieved over 3,000 ETH in secondary sales (USD 9 million) in just 24 hours. 💎 Dr Loretta Chen, a respected media personality, award-winning author, and Smobler’s CEO & Founder, has led the company to become a top-tier metaverse architect. Under her leadership, Smobler bridges the digital and physical worlds, championing inclusivity and creativity. Together, Nicole and Loretta have created 8SIANTOWN, a first-of-its-kind metaverse destination celebrating Southeast Asian culture. From Malaysia’s iconic landmarks like the Twin Towers and Batu Caves to Singapore’s vibrant multicultural heritage, 8SIANTOWN will showcase the richness of the region on a global stage within The Sandbox open metaverse. This collaboration represents more than a project—it’s a movement : A movement to empower communities, amplify diverse voices, and redefine the possibilities in Web3. As we prepare to launch 8SIANTOWN, we invite you to join us in celebrating the incredible strides made by women in tech and the boundless opportunities that lie ahead. Follow us for more updates on 8SIANTOWN and other exciting projects! #Smobler #8SIAN #8SIANTOWN #WomenInTech #Web3 #Metaverse #MetaverseForGood #TheSandbox #TheSandboxGame

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +1
  • Smobler Partners with Web3EduBrasil to Drive Web3 Education in Brazil! We are excited to announce our partnership with Web3EduBrasil, a forward-thinking initiative dedicated to empowering communities through Web3 education and collaboration. This partnership marks a key milestone in Smobler’s efforts to expand into Brazil, a dynamic hub of innovation and opportunity. With a shared vision of democratizing access to Web3 technologies, the collaboration draws on Smobler’s expertise in: 🎮 Blockchain-based gaming experiences 🌍 Immersive metaverse solutions 📱 Phygital innovation bridging digital and physical worlds 🛒 Seamless marketplace integrations 🎥 Revolutionary live broadcasting and video mapping Together, we will foster inclusive, sustainable opportunities for educators, enthusiasts, and learners, paving the way for a connected, accessible, and empowered Web3 ecosystem in Brazil and beyond. 🔗 Stay tuned for exciting initiatives as we transform the future of education and community building in Web3! 🤝 Join the community today: https://lnkd.in/dK6YMu8K #Smobler #Web3EduBrasil #Web3Education #Web3 #Metaverse #MetaverseForGood 

    • No alternative text description for this image
  • View organization page for Smobler, graphic

    962 followers

    Last Sunday, our CEO & Founder, Dr Loretta Chen, joined the closing day of the Singapore Writers Festival (SWF) 2024 — one of Asia’s premier literary events — as a moderator for a powerful panel discussion titled 'Ink and Equality: The Role of Women Empowerment' alongside two esteemed guests: 🔰 Cat Bohannon - Researcher and author of 'Eve: How the Female Body Drove 200 Million Years of Human Evolution', with a PhD from Columbia University specializing in the evolution of narrative and cognition 🔰 Sarah Malik - A Walkley-award winning Australian investigative journalist, author and television presenter, with her books ' Desi Girl: On feminism, race, faith and belonging' and 'Safar: Muslim women’s stories of travel and transformation' Together, they led an engaging session exploring the power of storytelling in advancing gender equality and the vital contributions women make in shaping narratives that matter, especially during challenging times. The discussion on the intersection of gender, power, and the written word was provocative, authentic, heartfelt at times, and always engaging. In the brief hour, they dove deep into these pressing conversations and celebrated the transformative potential of women’s voices in literature, while speaking openly on the US Elections and the role of AI in the creative process. Thank you to the Singapore Writers Festival for spotlighting such essential conversations. Let’s continue to amplify women’s voices and empower future generations through the ink of our collective stories! ✍️ #SingaporeWritersFestival #SWF2024 #WomenEmpowerment #Literature #InkAndEquality #GenderEquality #WomensVoices #Storytelling #CatBohanon #SarahMalik #LorettaChen

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image

Similar pages