Supermom Business

2024 marks a year of unprecedented growth and trust in the Supermom ecosystem. Our numbers tell a story of impact across #SoutheastAsia: ✅ 1.4B+ #Facebook Group Members across 6,471 communities ✅ 1.3B+ #Instagram Friends ✅ 396M+ #TikTok Friends ✅ 5.8M+ #Campaign Engagements ✅ 582K+ #MarketResearch Participants Behind these figures lies our commitment: connecting brands with authentic parent voices through technology-driven solutions. Looking to elevate your brand's market presence in 2025? Book a consultation to explore our proven ROI-driven solutions for the Southeast Asian parenting market. #SupermomBusiness #MarketingStrategy #BusinessGrowth #Retail #B2B #DigitalCommerce #ConsumerInsights #CommunityEngagement #AI #AIGC #BrandStrategy #BusinessDevelopment #Community

As we gather around the tree and exchange heartfelt gifts this #Christmas, it is also a well-deserved opportunity to pause, rejuvenate, and fully embrace the joyful spirit of the season with your loved ones. To every #parent and #family across Southeast Asia, we wish you all a Merry Christmas and a Happy New Year! 🎄🎉 #SupermomBusiness #Holiday #Celebration #CommunityEngagement

Over the recent weekend, Supermom celebrated Mother’s Day in Indonesia - a special occasion to honour the extraordinary women who nurture, inspire, and uplift us each day. With their unwavering love and guidance, the impact is immeasurable. We express our affection and gratitude to millions of mothers across Indonesia. #Supermom #Indonesia #Mom #Women #Celebration #Holiday

🥈 SILVER MEDAL!!! We’re proud to announce that our collaborative short film #advertisement with i-dac Indonesia titled “Supercrazy” has won the Silver Awards under the ‘Digital Purpose Video’ category at the prestigious #CitraPariwara National Advertising Contest in Indonesia! 🎉🎉 🌟 Additionally, our short film advertisement also reached the finalist stage for the ‘Best Film’ category! Watch the full film here on our YouTube channel: https://lnkd.in/gtj3WRGP Find out more about this short film’s win and entrée at the Citra Pariwara Awards here: https://lnkd.in/g9dZetyU

Our collaborative whitepaper with NielsenIQ is now available!  Indonesian #Millennial and #GenZ mothers, the primary household decision-makers, are driving 90% of #babycare purchases. Their growing financial power and unique preferences are fueling further demands for tailored products, especially in sought-after categories ie. Baby Diapers, Baby Toiletries and Milk Formula. Expanding on Supermom and NielsenIQ’s partnership to envision the future of #Parenting in #Indonesia, we uncover major trends and sentiments shaping parental decisions in babycare. For brands seeking to resonate with millions of young parents, our #Whitepaper is a must-have in your insights arsenal! Download the full report:  https://lnkd.in/dmgpTDxb #Supermom #Nielsen #ConsumerBehaviour #BrandStrategy #FMCG #ConsumerInsights #MarketResearch #Childcare #CustomerRetention #Retail

🌟 What does Ramadan mean to you? 🌟 Previously on our Unlocking Ramadan 2025 Webinar, our Country Director, Hellen Katherina, discussed our #CrowdIntelligence research findings on what our Indonesian moms are expecting for the upcoming Ramadan season in terms of spending and media consumption. While Ramadan is still the holy month for cherished moments, traditions, and family bonding & relationships, Moms of different generations are taking on the Ramadan festivities very differently. In our research, we compared the views and thoughts of Gen Z moms vs Millennial moms on their Ramadan take: what they're spending on, what they're searching on social media, what they want from brands, and more! 📈 Find out more about what Hellen has shared in the webinar, as well as an exclusive consumer interview with our moms on their thoughts about Ramadan 2025 by accessing webinar recording in the link below: https://lnkd.in/gTW7vXB2 #Ramadan2025Insights #Lebaran #Mudik #Ramadan #Ramadan2025 #Insights #Indonesia #Beauty #Beverage #FMCG #Childcare #Parenting #eCommerce #Retail #Hygiene #CommunityEngagement #BrandStrategy #ProductDevelopment

60% of #GenZ parents now consider social media circles as the key gateway for brand information and influences. Moreover, they increasingly favour authenticity in #brandcommunication, preferring the genuine voices of micro-medium influencers over polished #celebrityendorsement. Discover how brands can connect with experience-driven Gen Z #parents and how Supermom's Key Opinion Mothers can strengthen brands' presence throughout #SoutheastAsia: https://lnkd.in/gPrpvrpY #Supermom #DigitalMarketing #CaseStudy #UGC #ConsumerInsights #SocialMediaMarketing #CommunityEngagement #CustomerLoyalty #AI #BrandAwareness #BrandIdentity #BrandStorytelling #MarketingStrategy

In our latest insights on expecting mothers across #SoutheastAsia, we're seeing fascinating shifts in #Parenting dynamics - from Singapore's career-focused mothers balancing work-life priorities to Indonesia's rise in digital-savvy homemakers. Meanwhile Malaysian #mothers maintain strong lifestyle interests circling around family duties, Vietnamese parents show distinct urban concentration patterns, particularly in first-time parenting. Explore Supermom Business' extensive demographic insights from zero-party data collected from 10M+ parents: https://lnkd.in/gbhNpgVc #Supermom #Millennials #MarketResearch #Consumer #Family #GenZ #SocialListening #CommunityEngagement #Career #FMCG #BigData

#SoutheastAsia’s beauty market is on track to hit $95.6 billion by 2025, with #GenZ leading the way in redefining beauty standards. Nearly 50% of the market is now dominated by #KBeauty, thanks to its innovative, skincare-first approach that speaks directly to this generation’s focus on health and authenticity. From #Malaysia to #Vietnam, #Indonesia to #Thailand, Gen Z’s love for K-Beauty shows how brands that embrace cultural relevance and transparency are winning over this powerful demographic. Explore the trends and strategies driving K-Beauty’s impact on SEA’s beauty industry. #Supermom #KBeauty #GenZTrends #BeautyMarket #Retail #YouthMarket #CosmeticsIndustry #MarketingStrategy #FMCG #Cosmetics #Omnichannel #BeautyIndustry #eCommerce #ConsumerInsights

Our collaborative whitepaper with NielsenIQ is now available! Indonesian #Millennial and #GenZ mothers, the primary household decision-makers, are driving 90% of babycare purchases. Their growing financial power and unique preferences are fueling further demands for tailored products, especially in sought-after categories ie. Baby Diapers, Baby Toiletries and Milk Formula. Expanding on Supermom and NielsenIQ’s partnership to envision the future of parenting in #Indonesia, we uncover major trends and sentiments shaping parental decisions in #babycare. For brands seeking to resonate with millions of young parents, our #whitepaper is a must-have in your insights arsenal! Download the full report:  https://lnkd.in/dmgpTDxb #Supermom #Nielsen #ConsumerBehaviour #ConsumerInsights #MarketResearch #Parenting #Childcare #CommunityEngagement #CustomerLoyalty #BrandStrategy #CustomerRetention