SYNC PR Agency

OtterHalf is a tech-focused global marketing agency, involved in helping multiple startups who may not have the necessary resources to grow. It comes up with multiple marketing strategies by keeping up with trends and using modern platforms such as Tiktok to promote the brands that they work with. We speak to Cassandra Ong, Ex-Marketing Head at foodpanda/Chope & Growth Marketing Lead at Tripadvisor, who launched OtterHalf - a global marketing consulting firm specialising in tech. During this interview, we covered topics such as marketing and growth hacks, challenges with scaling and building businesses and so much more. Watch the whole episode here: https://lnkd.in/gpmPw2fs #marketing #agency #entrepreneur #growthmarketing

The automotive industry is steering towards a greener future, but balancing sustainability, quality, and affordability is no easy drive. iMotorbike’s co-founder and CEO, Gil Carmo, shares insights on navigating consumer expectations and net-zero ambitions in a rapidly evolving market. Curious how Malaysia's auto industry is embracing this shift? Read more in TheSun Daily's article here: https://lnkd.in/gJ9_JfDU Do you have industry insights to share for the future, but struggle to get your voice out? We can help steer you to the right media. Reach out to us at hello@syncpr.co and we can grow your thought leadership through PR today. #clientshowcase #imotorbike

Are women more susceptible to the influence of social media influencers, or does this phenomenon extend to all demographics equally? Let's delve deeper into this topic Do you want to connect with the current marketing landscape? Send an email to hello@syncpr.com and get started with PR today! #influencers #syncpr

With the holiday spirit in, the team at SYNC wishes you all a Merry Christmas! Enjoy this festive period with your family, friends and loved ones. 

"Be intentional with your announcements" means to carefully consider the timing, content, and audience before sharing information. The goal is to make sure the announcement is clear, purposeful, and impactful, rather than just sharing something for the sake of it. It involves thinking about how the message will be received, how it aligns with your goals, and ensuring that it adds value to the audience. This approach helps avoid confusion, increases engagement, and ensures the message serves its intended purpose effectively. Let’s explore this topic further. Want to stay ahead in the current marketing landscape? Reach out to hello@syncpr.com and kickstart your PR journey today! #announcements #syncpr

The logistics game in Southeast Asia is changing faster than ever. With urbanisation booming, e-commerce thriving, and consumer demands rising, the region's businesses face exciting opportunities and unique challenges. How can startups navigate this dynamic landscape? We hear more insights from EasyParcel founder, Clarence Leong, in this Tech Collective Southeast Asia article: https://lnkd.in/g3ttbRJX Do you have insights about your industry to share? We can help you on your thought leadership journey. Drop us an email at hello@syncpr.co to find out more! #clientshowcase #easyparcel

A groundbreaking MoU between Australia's Monash University and India's Apollo Hospitals is setting new benchmarks for cross-border collaboration. This partnership offers Monash IT students hands-on exposure to healthcare tech, while Apollo professionals will participate in enriching educational programs— all driving innovation in digital health. Professor Christopher Bain from Monash University aptly describes it as a "huge opportunity" that bridges two nations' expertise to transform the future of healthcare. Curious about the details? Dive into the full story on The Hindu: https://lnkd.in/gct2uZBZ Want to make headlines with your business stories? We’re here to help. Drop us an email at hello@syncpr.co and let us guide your narrative to the right media. #MonashUniversity #clientshowcase

The importance of KPIs or target metrics every brand needs cannot be overstated—they are essential for providing measurable insights that directly inform strategic decisions and ensure long-term success. These metrics serve as the foundation for a brand’s ability to optimise customer acquisition and retention, driving growth while ensuring profitability over time. By tracking the right KPIs, brands can identify areas of strength to build upon and spot areas for improvement, allowing them to stay agile and competitive in an ever-changing market. Let’s explore this topic further Do you want to connect with the current marketing landscape? Send an email to hello@syncpr.com and get started with PR today! #KPI #branding #syncpr

Want your startup to shine online? #SEO is your secret weapon for driving traffic and boosting visibility, but mastering it takes the right strategy. From proven techniques to the latest trends, there’s plenty to explore to maximise your SEO game. Ready to level up? Read our blog article for expert tips: https://lnkd.in/gzF-BkG4 #seo #strategy #content #startups

Social media content is an incredibly powerful tool that can dramatically increase brand visibility by reaching a far wider and more diverse audience than traditional marketing methods. By leveraging the global reach of platforms like Instagram, Facebook, Twitter, and TikTok, brands can connect with potential customers across different regions, demographics, and interests. The key to success lies in creating engaging content that not only captures the attention of your audience but also sparks conversations, encourages shares, and motivates likes and comments.Let's delve deeper into this topic Want to stay ahead in the current marketing landscape? Reach out to hello@syncpr.com and kickstart your PR journey today! #socialmedia #content #syncpr