TotallyAwesome

We all know Gen Alpha and Gen Z are gaming – but did you know they’re gravitating away from traditional games towards those centred around user generated content like Roblox? Watch how we teamed up with Unilever Lifebuoy and Mindshare to tap on this trend with a campaign that features a 3D non-playable character (NPC) on Roblox. This campaign leveraged TotallyAwesome’s contextual gaming advertising strategies to meet Gen Alpha where they are, delivering a brand experience that is seamless, immersive and interactive. The result? Over 560,000 chats initiated with the NPC and an impressive 19% chat-start rate – well above the market benchmark of 5-10%. Want to know how you can drive impactful campaigns with TotallyAwesome’s digital media solutions that are now powered by SQREEM Technologies’ A.I. tech stack? Reach out to us at info@totallyawesome.tv   #totallyawesome #contextualtargeting #gaming #roblox #gamingadvertising #contextual #digitalmarketing #media #genz #genalpha

We’re thrilled to share that TotallyAwesome has been shortlisted as a finalist for Best Boutique Agency at the AiMCO – Australian Influencer Marketing Council Awards 2024! 🎉 This recognition is a strong validation of the amazing work our Content & Influencer team delivers with our clients – pushing boundaries and creating standout campaigns. Huge shoutout to Sarah Fischer Letts, Nikki Welch and Eugenia Joe whose hard work and dedication continue to bring our campaigns to life. We couldn’t be prouder of this small but mighty team! Want to know how your brands can amplify your reach & relevancy through influencer marketing? Contact us at info@totallyawesome.tv  or www.totallyawesome.tv #totallyawesome #sqreem #aimcoawards2024 #contextualtargeting #contextual #influencermarketing #content #influencers #digitalmarketing #media

Retail media ads are sparking brand interest among Gen Alpha and Gen Z – are you capitalising on this opportunity to be discovered? TotallyAwesome’s Youth Digital Insights is the most in-depth annual research on Gen Alpha (4 to 18 years old) and Gen Z (19 to 28 years old). Join us for 4 free live webinars to get the answers to all your burning questions on Gen Alpha and Gen Z: 1️⃣ Gen Alpha in Australia – 12 Nov, 11am AEDT 🔗 https://lnkd.in/gnrBn4cs 2️⃣ Gen Alpha in Southeast Asia – 12 Nov, 11am SGT 🔗 https://lnkd.in/gNQaJhJC 3️⃣ Gen Z in Australia – 13 Nov, 11am AEDT 🔗 https://lnkd.in/gWQT5z2g 4️⃣ Gen Z in Southeast Asia – 13 Nov, 11am SGT 🔗 https://lnkd.in/gefxmJhV Register now! We hope to see you there! Alice Almeida Shamala DN JIANHUI HUANG #totallyawesome #sqreem #ai #youthdigitalinsights #ydi #ydi2024 #contextual #cookies #digitalmarketing #media

We're back! Now in its 9th year, our Youth Digital Insights is the most in-depth annual research on Gen Alpha (4 to 18 years old) and Gen Z (19 to 28 years old). With over 7,700 youth and 2,500 parents interviewed across 7 key markets in Asia-Pacific this year, we are your guide to understanding these valuable yet often 'unreachable' audiences. Join us for 4 free live webinars as we explore breaking insights on: 1️⃣ Gen Alpha in Australia – 12 Nov, 11am AEDT 🔗 https://lnkd.in/gnrBn4cs 2️⃣ Gen Alpha in Southeast Asia – 12 Nov, 11am SGT 🔗 https://lnkd.in/gNQaJhJC 3️⃣ Gen Z in Australia – 13 Nov, 11am AEDT 🔗 https://lnkd.in/gWQT5z2g 4️⃣ Gen Z in Southeast Asia – 13 Nov, 11am SGT 🔗 https://lnkd.in/gefxmJhV What are you waiting for? Register now! Alice Almeida Shamala DN JIANHUI HUANG #totallyawesome #sqreem #ai #youthdigitalinsights #ydi #ydi2024 #contextual #cookies #digitalmarketing #media

Gaming isn't just about play anymore – it's becoming the new social hub for Gen Alpha and Gen Z. Is your brand showing up where they spend majority of their time? TotallyAwesome’s Youth Digital Insights is the most in-depth annual research on Gen Alpha (4 to 18 years old) and Gen Z (19 to 28 years old). Join us for 4 free live webinars as we explore breaking insights on: 1️⃣ Gen Alpha in Australia – 12 Nov, 11am AEDT 🔗 https://lnkd.in/gnrBn4cs 2️⃣ Gen Alpha in Southeast Asia – 12 Nov, 11am SGT 🔗 https://lnkd.in/gNQaJhJC 3️⃣ Gen Z in Australia – 13 Nov, 11am AEDT 🔗 https://lnkd.in/gWQT5z2g 4️⃣ Gen Z in Southeast Asia – 13 Nov, 11am SGT 🔗 https://lnkd.in/gefxmJhV You wouldn't want to miss it! Register now! Alice Almeida Shamala DN JIANHUI HUANG #totallyawesome #sqreem #ai #youthdigitalinsights #ydi #ydi2024 #contextual #cookies #digitalmarketing #media #gaming

50% of Gen Alpha and Gen Z in Asia-Pacific buy based on influencer recommendations. Is your brand influencing the right way? TotallyAwesome’s Youth Digital Insights is the most in-depth annual research on Gen Alpha (4 to 18 years old) and Gen Z (19 to 28 years old). Join us for 4 free live webinars to get the answers to all your burning questions on Gen Alpha and Gen Z: 1️⃣ Gen Alpha in Australia – 12 Nov, 11am AEDT 🔗 https://lnkd.in/gnrBn4cs 2️⃣ Gen Alpha in Southeast Asia – 12 Nov, 11am SGT 🔗 https://lnkd.in/gNQaJhJC 3️⃣ Gen Z in Australia – 13 Nov, 11am AEDT 🔗 https://lnkd.in/gWQT5z2g 4️⃣ Gen Z in Southeast Asia – 13 Nov, 11am SGT 🔗 https://lnkd.in/gefxmJhV Don't miss it! Register now! Alice Almeida Shamala DN JIANHUI HUANG #totallyawesome #sqreem #ai #youthdigitalinsights #ydi #ydi2024 #influencer #contextual #cookies #digitalmarketing #media

For the third year in a row, we have been shortlisted as a finalist in the MMA Global Indonesia Smarties Awards 2024 🎉 This time round, it is with our amazing clients, Lifebuoy Indonesia and Mindshare Indonesia, for our H for Handwashing Campaign which features a 3D NPC (non-playable character) in Roblox. We are excited to be amongst the 165 finalists for the Smarties Indonesia 2024 Awards, selected from over 800 entries. So proud of the team that collaborated on this great campaign and congratulations to all the finalists across the categories: https://lnkd.in/g9hC_-B Want to know how you can drive impactful campaigns with TotallyAwesome’s digital media solutions that are now powered by SQREEM Technologies’ A.I. tech stack? Reach out to us at info@totallyawesome.tv Michelle Ching Dian Sarita #totallyawesome #sqreem #ai #contextualtargeting #contextual #cookies #digitalmarketing #media #MMASMARTIES

You wouldn’t want to miss this! Our Head of Research & Insights, Alice Almeida, will be joining the DEPT® panel on Gaming at SXSW Sydney this year, where she will have some brand new research on Gen Z from TotallyAwesome as well as insights from SQREEM Technologies on online gamer behaviours to talk about. With the gamification of most CX experiences, your future customer will most likely be a gamer. This session will touch on how advertisers can think with a gamer mindset when building campaigns and adapt to consumers’ evolving media consumption habits, and dive into the technical aspects of future media consumption, including the potential rise of XR technology. 🗓️ : 17 October, Thursday 🕒 : 12:30pm AEST 📍 : DEPT® Garden House at The Chinese Garden of Friendship, SXSW Sydney #totallyawesome #sqreem #dept #sxswsydney #sxswsydney2024 #gaming #gamingadvertising #digitalmarketing #media

Wishing a Happy Mid-Autumn Festival to our people and partners celebrating around the world! #MidAutumnFestival #MoonCakeFestival #totallyawesome #sqreem

Thank you for having us American Chamber of Commerce in Japan! We had a great time sharing our insights with a highly-engaged crowd on the importance of contextual marketing and what advertisers need to do to stay competitive in a privacy-driven landscape. ICYMI: TotallyAwesome is now part of the SQREEM Technologies family! Built on deep contextual and non-cookie based signals, our AI-powered tech with capabilities like predictive analytics and scalable personalisation techniques turn billions of data points into actionable insights, curated audiences & behaviour-based whitelists, and customer activation opportunities 🚀 Want to know more about our solutions or get your hands on our presentation? Reach out to us at info@totallyawesome.tv now. #totallyawesome #sqreem #ai #contextualtargeting #contextual #cookies #digitalmarketing #media