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Every winning GTM strategy I participated in in 2024 had one thing in common: Strong and hands-on product team involvement. Often in my career, I have had a bitter-sweet experience with product teams. “Here is the product - now get us 10,000 users & good luck.” So many things can go wrong … Vanilla positioning, unsustainable pricing, underwhelming product, wrong ICP selection … The sooner you join forces with your product team, the better job can you do in: - Optimal product prioritization - Alignment with business goals - Generation of the right intelligence - Pricing and sustainable business model - Positioning and messaging to win customers - Orchestrate the right channels and GTM Motions Product Marketing is still one of the most undervalued roles in a go-to-market process. Learn how they can support your go-to-market mission from the image below. 💬 Comment: Who is responsible for your go-to-market strategy and execution? ♻️ Share: To help more companies build GTM strategy ➕ Connect with Aatir Abdul Rauf if you want to learn more about product marketing.