Growth Lab reposted this
✨ Everything I've bought so far on Black Friday as a marketer✨ Consumers every year wait until Black Friday to shop, I also wait patiently... but for courses, programs, and tools to add to my ever-growing collection of marketing resources. I know the benefits of continued education, especially when it comes to marketing, and am a huge fan of buying digital courses from creators that I follow on LinkedIn. Aside from the many substack subscriptions I currently have, this year I picked up: ⭐ Ben's Bites: Funnily enough, I was looking on Gamma's LinkedIn to see if they were offering a deal (they weren't) but saw a discount for Ben Tossell's community instead. Took a look at the ungated content first, loved it, and purchased it. I use AI every single day at work and can't wait to work even faster in 2025. ⭐ The Science-based Playbook of SaaS Optimization: by Thomas McKinlay 🎓. I've actually been a subscriber of his newsletter for more than a year or two. I've only had it for 2 days now, and I've read this 48 page ebook TWICE already and have already used what I learned for my clients. Currently eyeing his membership platform... ⭐ The Ultimate GTM Toolkit: by Maja Voje . I actually opened up an email from Paweł Huryn and saw a callout at the end for Maja's GTM checklist. I wasn't familiar with her work in the past but took a look at her LinkedIn and watched some of her interviews on Youtube, it was clear that she knew what she was talking about. Ended up going from wanting to purchase the checklist to the whole toolkit :) ⭐ Substack subscriptions: I'll be saving this for another day because there are TONS of creators I follow on there. ⭐ A new laptop: I've been using my Macbook since 2015. It's served me well over the years; its been with me through three full-time jobs, my 2 year stay in Spain, and has helped me make more than 100K+ in freelance work.