Growth Lab

Growth Lab

Business Consulting and Services

Empowering teams and individuals with actionable knowledge and tools to achieve their objectives

About us

Growth Lab by Maja Voje is on a mission to empower teams and individuals with actionable knowledge and tools to achieve their growth targets. Instead of creating client-dependency, we help clients to tackle their challenges by educating and collaborating on projects that will result in sustainable growth over the long run. We thrive at tackling “the unknown” in business. To empower companies, teams, and individuals to deliver better results, Growth Lab teams up with companies to find and utilize their growth levers by offering: • In-house training programs of growth and digital departments • In-house workshops to teach the team • Digital communication strategies and positioning • Digital strategies for companies that would like to develop a direct sales channel • Online mentorship and project management for strategic growth-oriented task forces • Guidance on establishing new business processes and channels (lead generation, marketing automation, campaigns to test new markets, testing the effectiveness of new sales and marketing channels) All the knowledge that we provide was firmly tested in the field and is highly tailored to the specific needs of businesses. The majority of our clients come from high-tech, e-commerce, lifestyle and professional services space. Growth Lab has partnered up with GrowthHackers.com, the largest global community in #growthhacking #digitalmarketing space. About the founder: Maja Voje managed digital initiatives for Google and Rocket Internet, is an official partner of Growthhackers.com and also a co-instructor in the world’s best-selling online growth hacking course with 50K+ alumni, including Tesla, IBM, and Booking.com. She helped several companies to raise €20-40 million in growth capital. Contacts: www.majavoje.com grow@majavoje.com

Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
Ljubljana
Type
Self-Employed
Founded
2013
Specialties
Business Consultancy, Business Development, Digital Marketing, Project Management, Brand Management, and Growth

Locations

Employees at Growth Lab

Updates

  • Growth Lab reposted this

    View profile for Diana Trinh, graphic

    B2B Growth Marketer | Social Media Manager | ABM Marketing Manager | Content Marketer

    ✨ Everything I've bought so far on Black Friday as a marketer✨ Consumers every year wait until Black Friday to shop, I also wait patiently... but for courses, programs, and tools to add to my ever-growing collection of marketing resources. I know the benefits of continued education, especially when it comes to marketing, and am a huge fan of buying digital courses from creators that I follow on LinkedIn. Aside from the many substack subscriptions I currently have, this year I picked up: ⭐ Ben's Bites: Funnily enough, I was looking on Gamma's LinkedIn to see if they were offering a deal (they weren't) but saw a discount for Ben Tossell's community instead. Took a look at the ungated content first, loved it, and purchased it. I use AI every single day at work and can't wait to work even faster in 2025. ⭐ The Science-based Playbook of SaaS Optimization: by Thomas McKinlay 🎓. I've actually been a subscriber of his newsletter for more than a year or two. I've only had it for 2 days now, and I've read this 48 page ebook TWICE already and have already used what I learned for my clients. Currently eyeing his membership platform... ⭐ The Ultimate GTM Toolkit: by Maja Voje . I actually opened up an email from Paweł Huryn and saw a callout at the end for Maja's GTM checklist. I wasn't familiar with her work in the past but took a look at her LinkedIn and watched some of her interviews on Youtube, it was clear that she knew what she was talking about. Ended up going from wanting to purchase the checklist to the whole toolkit :) ⭐ Substack subscriptions: I'll be saving this for another day because there are TONS of creators I follow on there. ⭐ A new laptop: I've been using my Macbook since 2015. It's served me well over the years; its been with me through three full-time jobs, my 2 year stay in Spain, and has helped me make more than 100K+ in freelance work.

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  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    I always believed I was a natural in sales - before I realized that my MeetRecord Score was 2.9/5 🤯 and that I am making some very predictable mistakes. For the past month, I have been testing the AI-powered revenue intelligence tool MeetRecord.  Overall, I recorded 26 meetings and learned that: 🏆 I am an excellent active listener (my average talking time is 53%)  🏆 I set up a nice and friendly tone of conversation 🏆 I ask a lot of questions But I should avoid these mistakes: ⛔ Not stating the agenda of the call at the beginning of the meeting  ⛔ Poor time management of the meetings when I ran out of time for questions ⛔ Set up a clear CTA at the meeting - what is the next step, commitment instead of my previous CTA: “Cool, now you know. Email me if you have any questions.” 🤦 🪄 I learned that with AI Sales Coach by MeetRecord. You can also generate good automated documents such as post-meeting emails or offers. Everything that I demonstrated in the video is accessible during their FREE trial, which lasts for 2 weeks. To fully unlock the potential of the product, consider upgrading to the paid version. This lets you use it for longer, analyze more calls, and get more accurate results to close deals faster. My MeetRecord experience was enjoyable - it was a competition with myself to get to a seller score of 4.0 in a month. I saw a reduction in sales cycles and closed more leads overall. I hope you will enjoy taking it for a spin, too.

  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    Confused about positioning? 🤷 Here is a very helpful framework that will help you find your place to win in <30min. 3 simple but powerful steps: Positioning never happens in isolation. Your customers always compare you with something or someone. According to April Dunford, "something" can also be "do nothing". Here is how to think about positioning in a way that will help you identify your best place to win: 1. 𝐋𝐢𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬 - What are your prospects actually comparing you against? Forget desktop research. Ask them directly - answers like "Excel", "hire another person", and "outsourcing to an agency" may redefine your thinking. 2. 𝐋𝐢𝐬𝐭 𝐛𝐮𝐲𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 - How do your target customers make their decisions? What matters to them? Think broader than price, effort, and savings. Some might hope that they will get promoted for choosing you 🤠 3. 𝐁𝐢𝐠 𝐦𝐨𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐫𝐮𝐭𝐡 - Score from 1 to 5 on how well a specific competitive alternative brings value based on each buying criterion. Be honest. By scoring and summing up the numbers, you will find a vacancy on the market where you can play to win. Do this.  It will open so many new horizons for testing your winning positioning. It is like the Battleships game for positioning. The author of this concept is Andrej Persolja.  April Dunford, Robert Kaminski 🎯, and Anthony Pierri 🎸 also publish great content on positioning. Follow them!

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  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    This AI tool got me a FREE ICP-qualified lead 🫨. I did not even have to write my emails. Here is what blew my mind:  → I did not have to write my own copy  → No email database building and enrichment  → No additional costs with email and domain warming tools. Instead:  → I applied at https://lnkd.in/dSP23sRq → I described my ICP in a human language and confirmed the sample  → Had a great call with Kular’s team member, who wrote messages for me 😯 Then I waited and got a free qualified lead. 🔌 This is plug-and-play outbound. For the last month, I have been testing Kular, an AI-powered email sales tool developed by an excellent team from the UK, a Y-Combinator-backed company. Kular’s offer: Only pay $150 per qualified lead. (The first lead is for free.) Take them on this offer while it lasts. This is still the "doing things that do not scale" stage for them. They go the extra mile. What is not to like? I am happy to answer questions in the comments.  I hope I can scale this for my workshops. #sponsored

  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    If I had to close 10 new customers next week, I would prioritize these 3 tactics: 1. 𝐀𝐬𝐤 𝐟𝐨𝐫 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 🤝. Your customers have positive experiences with you. I bet you will get at least 5 warm intros if you send 50 emails to your existing customers. (+ 📱 phonebook hack: scroll through your contacts and find potential leads) 2. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 🔊. Go where the audience is. Post case studies on social media and communities (groups) relevant to your target audience. You should get at least 3 qualified leads per a great case study. No case studies? Create a no-brainer foot-in-the-door offer or pitch free audits. 3. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐥𝐢𝐬𝐭 𝐨𝐟 50 𝐭𝐚𝐫𝐠𝐞𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 📋 and reach out to them. Do not overthink how - do the research, pitch how you can help, attach an analysis or a case study if they are interested in working with you, and sign new clients. This is what I would do. What would you do? Let me know in the comments if you have any questions.  Let’s finish 2024 strong 🎯

  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    Based on an analysis of 100+ Unicorns 🦄, there are 12 ways companies can get their first customers. I call them 𝐆𝐓𝐌 𝐀𝐜𝐭𝐢𝐨𝐧𝐬: 1. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐧 𝐩𝐮𝐛𝐥𝐢𝐜 ↳ Wide appeal without legacy dominance. Example: RB2B 2. 𝐏𝐫𝐨𝐝𝐮𝐜𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐚𝐛𝐥𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 ↳ Customers actively searching for a solution. Example: Userpilot 3. 𝐖𝐚𝐫𝐦 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 [𝐬𝐞𝐥𝐥 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐨𝐫 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲] ↳ Integration-heavy or nascent markets. Example: Tella 4. 𝐂𝐨𝐥𝐝 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 (𝐰𝐢𝐭𝐡 𝐚 𝐡𝐨𝐨𝐤 🪝) ↳ Many alternatives and adoption hurdles. Example: lemlist 5. 𝐅𝐢𝐬𝐡 𝐨𝐧 𝐟𝐨𝐫𝐮𝐦𝐬 𝐚𝐧𝐝 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 ↳ Low lock-in and many alternatives. Example: Convex 6. 𝐄𝐦𝐛𝐞𝐝 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 [𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲] ↳ Niche appeal without legacy domination. Example: Usersnap 7. 𝐋𝐚𝐮𝐧𝐜𝐡 𝐬𝐨𝐦𝐞𝐰𝐡𝐞𝐫𝐞 [& get online buzz] ↳ Self-serve products in legacy-dominated markets. Example: Tally 8. 𝐅𝐮𝐥𝐥-𝐛𝐥𝐨𝐰𝐧 𝐏𝐑 ↳ Products with a strong social mission. Example: Perplexity 9. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 ↳ Products in new categories. Example: Cello 10. 𝐆𝐫𝐚𝐛 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐞𝐭𝐬 ↳ Geographically constrained, non-legacy markets. Example: Rows.com 11. 𝐇𝐚𝐜𝐤 𝐚 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 ↳ Straightforward offerings with high-intent customers. Example: Favikon 12. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐬𝐮𝐩𝐞𝐫-𝐟𝐚𝐧 𝐛𝐲 𝐨𝐯𝐞𝐫-𝐬𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠 𝐨𝐧𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐭 𝐚 𝐭𝐢𝐦𝐞 ↳ Customers needing complex, nuanced solutions. Example: Command AI (fka CommandBar) Unicorns didn’t start with massive budgets and large teams. Early GTM actions are scrappy, but they get you in a good fit for scaling. How did you get your first customers?  Share in the comments and ♻ this post to help more companies win. 

  • Growth Lab reposted this

    View profile for Paweł Huryn, graphic

    The Product Compass Newsletter | Actionable Insights and Resources for PMs | Join 87K+ PMs

    In 2024, my LinkedIn impressions fell by over 50%. Yet my side hustle doubled to $126K ARR. Six things I've learned you can apply to your SaaS product: 1. Vanity metrics Metrics like views and reactions are useless. But giving up those dopamine boosts was challenging. Inspired by Aakash Gupta, I started ignoring those numbers and focused on delivering the right value to the right audience to get the right engagement. 2. Focus Tradeoffs—things you don't do—are essential. What’s particularly tough for me is rejecting dedicated training requests, which would be easy wins. But I need to stay focused, especially having a full-time job as a PM. Strategy is not just about what you choose. It's even more importantly about saying no to other things. 3. Purpose Revenue is a terrible motivator, even for founders. You quickly get used to any number. I paywall fewer posts than I declare, keep my prices lower than everyone recommends and publish opinions that contradict what some expect to hear. But nothing beats the feeling of being true to yourself and getting feedback you're doing something that matters. 4. Diversification Many experts, such as Justin Welsh, suggest building multiple revenue streams. This would mean adding training, consulting, etc., to the newsletter. But those products would drain my time and energy. And they wouldn't address the risk of relying on LinkedIn—a single partner that could change the rules at any time and disrupt all those “diversified streams.” Instead, I focus on diversifying my marketing channels. I'm particularly happy that SEO visits have surpassed LinkedIn. 5. Failure You will be wrong. A lot. And that’s okay. Getting things right requires trying and failing over and over again. If you could optimize just one thing, maximize the speed of learning. 6. Mental health This one is challenging. At nearly 40 years old, I can no longer work 60 hours a week. I struggled with burnout in the past and this could happen again. What helps: - Pareto principle & Impact vs. Effort. - Trust and context rather than control. - Applying automation (RPA, LLMs, AI agents). - Support groups & learning together. - Physical activity at least twice a week. - Making time for my family. Hope that helps. --- Enjoy this? 🎁 My full post with more stats and insights. No paywall: https://lnkd.in/dsQ5zxA2 --- Many thanks to people who’ve been supporting me through the year, in particular, but not limited to: Aakash Gupta, David Pereira, Maarten Dalmijn, Maja Voje, and Aatir Abdul Rauf ❤️🙏

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  • Growth Lab reposted this

    View profile for Maja Voje, graphic

    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    Last 48 hours to claim 60% OFF: Do not miss out on a last chance to get everything I created and shared in 2024 at a fraction of the cost. For $197 (60% OFF) you will get:  ✅ GTM Strategist e-book ✅ Fast start video training ✅ Online resources and fill-in frameworks ✅ Checklist with 100+ assets and templates ✅ 5-hour GTM Bootcamp video course ✅ Personal Miro board … and much more!   Secure your access now and recalibrate your go-to-market strategy to take you across the chasm in 2025.  🎁 All my products in a box https://lnkd.in/d78ZXcH7 If you have any questions, ping me in DM, we will resolve everything ✌️ Disclaimer:  This is the highest discount in 2024.  I will not change it for Cyber Monday.

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  • Growth Lab reposted this

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    Best-selling Author of GTM Strategist | Advisor (helped 750+ companies inc. Fortune 500 companies to go to market) 🧭

    Before there are GTM Motions - predictable and scalable ways to get customers in the product - you need to do SOMETHING to get the business off the ground. Based on the analysis of 100+ Unicorn companies, Ali Abouelatta proposed 12 different ways how to get first customers:  🧩 Building in public 📣 Produce discoverable content 🤝 Warm outreach [Sell relationship or credibility] 🪝 Cold outreach [w/ a hook] 🎣 Fish on forums 👥 Embed yourself in the community [authentically] 🎤 Launch somewhere [& get PR — optional] 🗞 Full Blown PR  🦚 Influencers 🚗 Grab attention [on the streets] 🤖 Hack a distribution channel 🙌 Create a super-fan by over-servicing one customer at a time I called them 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬. In this post, you will find detailed examples of successful companies that have done it recently: RB2B, Userpilot, Tella, lemlist, Convex, Usersnap, Tally, Perplexity, Cello, Rows.com, Favikon, Command AI (fka CommandBar) Enjoy this value-packed article, and share your growth stories in the comments. How did you get your first customers?  Tag someone who has a story that the world needs to hear.

    Go-To-Market Actions: Do Whatever It Takes to Get Customers

    Go-To-Market Actions: Do Whatever It Takes to Get Customers

    Maja Voje on LinkedIn

  • Growth Lab reposted this

    View profile for Aatir Abdul Rauf, graphic

    VP of Marketing @ vFairs | Newsletter: Behind Product Lines | Talks about Product Manager & Product Marketer collaboration

    Products suffer a premature death because of go-to-market (GTM) boo-boos. And "choosing the wrong GTM Motion" is a regular culprit in such tragedies. A GTM motion is the vehicle that takes a product from the dev kitchen to the customer's hands at scale. For example, - Miro used PLG, content & growth loops to grow early. - Loom soared after a successful Product Hunt campaign. - Hubspot used content marketing to its advantage. - RB2B relied on founder-brand to grow rapidly. So, how do you select the right GTM motion starting out? Well, I got a GTM champion to help us out with this - none other than Maja Voje herself. Maja is a go-to-market expert who has helped several companies scale from 20 million to 60-100 million in yearly revenue. She is also the best-selling author of the “GTM Strategist” book and newsletter. And in today's edition of Behind Product Lines, Maja teaches us a 5-step process to arrive at the right GTM motions for any product. What you can expect to find: - an email template to send audiences to learn where they consume info. - how to analyze competitors to inform your GTM motion decisions. - a handy traffic-light framework to narrow down your choices. - how to evolve your GTM motions in the medium to long run. And one more thing. This edition also has a limited-time deal for something to help you hit the ground running with your GTM journey. You know where the link is ↓

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