Growth Lab’s Post

Great one Maja Voje. spot on tactics. I especially love the emphasis on asking for recommendations, leveraging existing relationships can be such a game changer. And using social media to share case studies or no-brainer offers is a fantastic way to build credibility and generate leads quickly. Simple, but incredibly effective strategies! Thanks for sharing these actionable insights. Quick question: When you’re reaching out to your target companies, do you find personalized video messages/ written emails or what usually work better in getting a response? Curious to hear your thoughts!

Yes, ask for recommendations and referrals! 91% of customer say they're willing to make them, yet only 11% of sellers ever bother asking for them. Worst that happens if you ask is you get a no. Just send them this template: "Hey {name}, any chance you know any other {role} that would see value in what we do at {company}? Happy to send you a forwardable note if you know anyone I should be talking to, appreciate it!"

I’d add one more: leverage personalized video pitches. A quick, tailored video can grab attention and show value. Plus, it helps you stand out and lets them feel your vibe—which, honestly, has won me a few clients too! 😎✨

The Core strategy for early customer acquisition! For 2) Go where the audience is. And this means that it is not necessarily on LinkedIn or Twitter. But identify the most relevant social platform(s) for your target audience and focus tons of efforts there.

For finding new leads, I love a pro-active and one-on-one approach for those small numbers. The easiest way is your own network for direct leads or intros to relevant leads. Don't be afraid to ask. The next is to see who actively are writing about having this problem on social media / fora. People who read a certain book and said it's great, left reviews on a competitor etc. Search for those! They're as warm as you can get them - it takes a bit of smart searching finding the person and their details, but it's worth it. Third is where an expert is writing about how to tackle a problem they face, and they interact with it. Qualified post likers/commenters.

Great list! If you are a founder and get people to connect with you after posting case studies, helpful content, etc., just sharing what you are working on and why you care is often more than enough.

➔ Ask your happy customers for referrals they work wonders. ➔ Share real results on social media to attract qualified leads. ➔ Target 50 companies, pitch them directly, and offer value. Maja Voje

Maja is on fire in every video! I love the passionate hand-gestures which keep you watching! 🙌

Love this advice for targeting SMBs,cause unfortunately large ACVs don't work so easy. The tips though, are golden Maja, as always.

Maja Voje Love how actionable this is. The phonebook hack is such an underrated gem – we often overlook the goldmine in our existing contacts.