Slovenian Tourist Board

🌍 Slovenian Tourist Board Sustainability Report 2022/23: A Commitment to Responsible Tourism Development 🌍 ▶The Slovenian Tourist Board has published its second Sustainability Report, marking a crucial step in its dedication to transparency and its commitment to environmentally and socially responsible tourism in Slovenia. ▶The 2022/23 Sustainability Report reflects STO’s responsible approach to sustainable tourism based on its direct actions and broader impact on the Slovenian tourism ecosystem. ▶The report aligns with Slovenia’s Tourism Development Strategy for 2022–2028, focusing on creating green, boutique tourism with higher added value. ▶By closely monitoring tourism flows and engaging key stakeholders, STB not only measures its own impacts but also drives the sustainable growth of Slovenian tourism through proactive policies and strategic goals. 📄 Discover more about Slovenia's path to sustainable tourism: https://ter.li/8bv8xn #SustainableTourism #SloveniaGreen #ResponsibleTravel #ifeelsLOVEnia

Slovenia Strengthens Its Presence at Tourism Workshops in the Czech Republic, Slovakia, and Poland 🟢The Slovenian Tourist Board, in collaboration with 30 Slovenian tourism businesses, successfully hosted two tourism workshops in recent days—one in Prague (November 27) and another in Bratislava (November 28). 🟢On the Czech market, where Slovenia is already a well-established tourist destination, interest in our country continues to grow. In the first ten months of this year, Slovenia recorded a moderate increase in tourist arrivals (+2%) and overnight stays (+4%) compared to the same period last year. Czech tourists currently rank 5th among international visitors to Slovenia in arrivals and 4th in overnight stays. Over 70 Czech travel agents and tour operators attended the event in Prague, exploring Slovenia's diverse tourism offerings. 🟢For the first time, Slovakia hosted such a workshop in Bratislava, marking a significant step towards increasing Slovenia's visibility in this market. Slovakia has recorded a 10% growth in both arrivals and overnight stays, with Slovak tourists increasingly recognizing Slovenia as an attractive destination for active holidays, especially in winter. Skiing remains a popular choice, inspired by the achievements of Slovak champion Petra Vlhová, a regular winner at the Golden Fox competition. 🟢Additionally, two workshops were held in Poland this week—one in Krakow (November 25) and another in Katowice (November 26). Represented by 15 Slovenian tourism businesses, the events attracted over 50 Polish travel agents and tour operators. Poland remains a key market with great potential for Slovenia, where continuous presence is essential to strengthening its reputation as a year-round destination offering unique and sustainable experiences. 🟢Slovenia’s exceptional combination of natural beauty, sustainable tourism products, and rich cultural heritage continues to establish its position as an ideal destination for active experiences in pristine nature. #ifeelsLOVEnia

🇸🇮 Campaign "SLOVENIA. IT'S ALL IN OUR NATURE." Showcased at SPORTO Conference 🏅 At the 20th SPORTO Conference, dedicated to sports marketing and sponsorships and held on 21–22 November in Portorož, Masa Puklavec Polutnik (STB), took the stage during the panel discussion "Sponsorship Lessons from Major Competitions." 🌟 She presented the innovative "SLOVENIA. IT'S ALL IN OUR NATURE." campaign, a pioneering collaboration between the Slovenian Tourist Board (STB) and the Olympic Committee of Slovenia – Association of Sports Federations (OKS-ZŠZ). 🎥 Launched in June 2024, this campaign is Slovenia's first-ever national Olympic initiative, blending sports and tourism to position Slovenia as both a sports powerhouse and a world-class travel destination. Featuring Slovenia’s breathtaking landscapes alongside the achievements of elite athletes like Tadej Pogačar, Janja Garnbret, Kristjan Čeh, Andreja Leški, Toni Vodišek, and national teams in handball and volleyball, the campaign highlights that "Slovenia. It's all in our nature." ✨ The campaign, tied to the Paris 2024 Olympic Games, has garnered significant attention from the media and industry professionals, and was recently a finalist at the SEMPL Awards. 🌍 By intertwining sports and tourism, the campaign celebrates Slovenia as a destination where natural beauty meets exceptional talent. #ifeelsLOVEnia #SPORTO2024

🥁CHRISTMAS FAIRS, DECORATED TOWNS, SNOW-FILLED FUN AND AN EXCLUSIVE VIDEO WITH JOKER OUT ✨The time when autumn turns into winter is far from gloomy and boring. in fact, it's the perfect time to indulge in incredibleexperiences and plan for the most festive month of the year. This edition is inspired by the vibrant shift of seasons. 💚Explore exciting stories from Slovenia and watch the new video with Joker Out: https://ter.li/u3uaqi

✅V okviru dogodka Future.Destination.Brand v organizaciji Digital Tourism Think Tank poteka temovanje X. Awards za najboljše dosežke v turizmu. 🥁Projekt virtualne svetovalke Alme je prijavljen v kategoriji The Digital Impact Award in vas vabimo, da podprete slovenski projekt vzpostavitve virtualne svetovalke Alme, ki ga je razvila Slovenska turistična organizacija. Creatim #XAwards #tourism #innovation #ifeelslovenia 🗳️Glasujte tukaj: https://ter.li/hpgrde ▶️Podrobno: https://ter.li/r56340

🌐 IT Tour 2024: Driving Digital Transformation in Slovenian Tourism On November 20th, the Slovenian Tourist Board hosted the third IT Tour event as part of the Days of Slovenian Tourism. This gathering brought together tourism stakeholders and digitalization experts to explore innovative solutions for the future of tourism. 💡 Key discussions focused on how digital tools enhance efficiency, enable personalized and sustainable visitor experiences, and strengthen Slovenia’s position as a green, innovative destination. From expert insights on global trends to inspiring presentations of digital projects by Slovenian destinations, IT Tour was a hub for exchanging ideas and forging partnerships. Together, we’re shaping the future of tourism through collaboration and cutting-edge technology. 🌿✨

🌟 Exclusive I Feel Slovenia Culinary Event with Ana Roš in Copenhagen 🌟 On Tuesday, 19 November, the Slovenian Tourist Board, in partnership with the Embassy of the Republic of Slovenia in Copenhagen and Hiša Franko, hosted a one-of-a-kind culinary event at Tivoli Park, Copenhagen’s iconic attraction. This exclusive gathering welcomed leading Danish media, gastronomic editors, influencers, and travel agency representatives, offering them a unique taste of Slovenia’s exceptional gastronomy. 🍴 The event celebrated the highly anticipated pop-up of Hiša Franko, led by the award-winning Slovenian chef Ana Roš, at the Japanese Pagoda in Tivoli Park. From 21 November to 31 December, Ana Roš will bring the essence of Slovenia to Copenhagen with a menu inspired by local producers, pristine nature, and the changing seasons. This event showcased Slovenia as a top-tier gastronomic destination, blending sustainability, authenticity, and unforgettable flavors. Discover Slovenia’s rich culinary story this festive season in Copenhagen! 🇸🇮✨ #ifeelsLOVEnia #tasteslovenia #michelinthreestars

[PROSTO DELOVNO MESTO] Slovenska turistična organizacija išče novega sodelavca ali sodelavko za delovno mesto Področni podsekretar (m/ž) na področju Zelene sheme slovenskega turizma. 🍃 Več informacij: https://ter.li/jg33a9 ➡ Prijave do vključno 24. novembra. Fotografija: prejemniki znakov Slovenia Green na Dnevih slovenskega turizma 2024. Foto: Siniša Kanižaj. #sloveniagreen #ifeelsLOVEnia

Plenarni dan, osrednji dogodek Dnevov slovenskega turizma (DST) 2024, je v torek, 19. novembra, združil ključne akterje slovenskega turizma v razpravi o aktualnih izzivih in priložnostih, s katerimi se sooča panoga. Pod sloganom 'Turizem z načrtom – za gostoljubno in trajnostno prihodnost' so se govorniki, strokovnjaki in turistični delavci osredotočili na nadgradnjo vizije odpornosti, trajnostnega razvoja in vključujočega sodelovanja, ki bo turizem uspešno vodila skozi izzive globalnih sprememb in vse večjih pričakovanj lokalnih skupnosti ter obiskovalcev. Eden od vrhuncev dneva je bila podelitev znakov Slovenia Green novim članom zelene družine slovenskega turizma – tokrat prvič v sklopu DST. Sporočilo za javnost: https://ter.li/pk9gou

🎥Spremljanje PLENARNI DAN DST 2024 preko neposrednega prenosa #ifeelsLOVEnia #dst2024 https://lnkd.in/eZqmDYmg