Buy or download items from the iTunes Store on PC
You can buy music, movies, TV shows and audiobooks from the iTunes Store, then listen to them on your computer or your iPhone, iPad or iPod touch. You can also buy items from your Wish List.
Depending on how you set your Store preferences, buying or downloading items may require a password.
Buy or download music or movies
In the iTunes app
on your PC, choose Music or Movies from the pop-up menu on the top left, then click Store.Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Return.
Your search results appear in the iTunes window.
To preview an item before purchasing, move the pointer over the item, then click the Preview button
.To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
See the Apple Support article Add and download music from Apple Music.
Buy or download a TV show or season
You can buy an individual TV show and then watch it on your computer, iPhone, iPad or iPod touch. Many shows are available for download and purchase the day after they air; some shows may not be available for a few days.
In the iTunes app
on your PC, choose TV Shows from the pop-up menu on the top left, then click Store.Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Return.
Your search results appear in the iTunes window.
To preview an item before purchasing, move the pointer over the item, then click the Preview button
.To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
You typically have the following options for buying or downloading a TV season (not all are available for every show or in all countries or regions):
Season Pass: For a season in progress. All episodes for the current season are purchased, and all available episodes are downloaded to your iTunes library; new episodes are downloaded when they become available.
Important: When new episodes become available, you’re notified by email. To download a new episode, click the link in the email. If you buy a season pass and then buy an individual episode, you’re charged again for the episode.
Buy All Episodes: For a season in progress. All available episodes for the current season are purchased and downloaded, but not new episodes.
Multi-Pass: For shows that don’t have traditional “seasons” (for example, news programs). The latest episode is downloaded; each remaining episode is downloaded when it becomes available.
Buy Season: For a completed season. All episodes are purchased and downloaded.
Buy or download an audio book
You can buy audiobooks and then listen to them on your computer, iPhone, iPad or iPod touch. Many audiobooks provide a sample you can listen to before you buy the book. Samples are downloaded only to your device. Spoken program files purchased from the iTunes Store end in .m4b.
In the iTunes app
on your PC, choose Audiobooks from the pop-up menu on the top left, then click Store.Click in the search field in the top-right corner of the iTunes window and enter a word or phrase.
As you type, iTunes displays a list of items that match the search text you entered.
To choose where you want to search, click Store in the top-right corner of the search results.
Press Return.
Your search results appear in the iTunes window.
To preview an item before purchasing, move the pointer over the item, then click the Preview button
.To buy and download the item, click the button — which might be labelled Buy, Free, Subscribe, a specific price or something else.
Choose the playback quality or download format for movies and TV shows
In the iTunes app
on your PC, choose Edit > Preferences.Do any of the following:
Choose the download format: Click Downloads, then select “Download full-size HD videos”, “Download high-quality SD videos” or both.
Some movies and TV shows are available in HD (high definition) format. Of these, some are available in both 1080p and 720p formats. If you select HD and a movie or TV show is available in 1080p format, iTunes downloads the 1080p version.
Choose the playback quality: Click Playback, then click the Video Playback Quality pop-up menu and choose an option.
If you want to watch HD movies and TV shows on a computer that doesn’t support HD, choose Good. iTunes plays them in standard definition.
If you’re unable to browse, sign into or buy music from the iTunes Store, see If you have problems using the iTunes Store. Or, if you need help with a purchase, see the Apple Support article Request a refund for apps or content that you bought from Apple.