BidRunner

📊 Mobile Analytics: Or Why Without Data, Your Marketing Is Just Guesswork ☕️ Analytics is your personal detective. 🔍 It shows where money is leaking, where users are dropping off, and where you can squeeze out more revenue. And if you’re still ignoring it—well, good luck with that. Let’s break down which metrics actually matter and how to use them to cash in, not just collect numbers. 💰 📌 What Data Actually Matters? 1. Conversion Funnel: Where Are You Losing Users? 🤔 You run ads, get an install, celebrate. And then… ❌ BAM—users vanish. 📊 Where did they drop off? Why didn’t they make a purchase? Maybe your onboarding is more boring than an accounting lecture? 👉 Analytics isn’t about guessing—it pinpoints weak spots and tells you exactly what to fix. 2. User Behavior: Why Did They Download and Then Leave? 🏃♂️💨 Knowing how many people installed your app is useless if you don’t know what they do next. ❓ Do they log in once a week or spend hours in your app? ❓ Are they spending money or just scrolling? ❓ Or worse—do they uninstall it faster than Tinder after a bad date? 📌 Bottom line: If downloads are up, but revenue isn’t—your problem isn’t advertising, it’s the app. And without analytics, you’ll never fix it. 3. ROI & LTV: Who Actually Makes You Money? 💵 Let’s be real: CPI (cost per install) is just a number. If no one buys after downloading, it’s worthless. 👉 Real questions you should be asking: ✅ How long before a user becomes profitable? ✅ Which marketing channels bring in real paying users, and which ones just burn your budget? ✅ What’s your customer acquisition cost vs. their lifetime value (LTV)? 📈 If you don’t have these answers, your money is disappearing—and you don’t even know it. 4. Fraud & Budget Drain: Where Are Marketers Losing Money? 🚨 Want a harsh truth? Up to 50% of mobile traffic is fraud. 🤖 Bots are downloading apps. 📲 Incentivized users install apps just for a reward, then delete them. 🎯 Click farms are faking conversions. Are you sure you’re paying for real users? Analytics detects anomalies, flags suspicious traffic spikes, and protects your budget. 📈 How BidRunner Helps You Stop Wasting Budget and Start Winning? 🔥 Honest traffic analytics—no sugarcoated data. 📊 Deep user behavior insights—who stays, who pays, who disappears. 🛑 Fraud monitoring—because you shouldn’t be paying for air. 🚀 Real-time optimization—your money goes where actual growth happens. 💡 Bottom line: Data without analysis is just numbers. Analytics without action is just a report no one reads. Want your numbers to make you money? Then it’s time to take analytics seriously. 📢 How do you use data to grow your app? Share your insights in the comments! 👇 #MobileAnalytics #PerformanceMarketing #AppGrowth #GrowthHacking #DigitalMarketing #BidRunner

🎵 How We Reduced Subscription Costs for MTS Music and Boosted User Growth Through In-App Advertising When your product is a top-tier streaming service, attracting users isn't enough—you need to do it efficiently. MTS Music set us the challenge of increasing subscriptions while reducing acquisition costs. We knew that in-app advertising was a powerful tool for this, so we made it our main focus. 📌 What We Did: 🔹 Revamped the marketing strategy with a focus on in-app advertising 🎯 🔹 Selected high-quality ad platforms and formats with strong conversion rates 🔹 Fine-tuned detailed targeting to reach the most engaged audience 🔹 Tested various creatives (animations, interactive ads, video) for maximum engagement 🔹 Integrated deep analytics to track subscription costs and optimize budgets 📊 The Results: ✅ Significantly lower subscription costs through in-app advertising ✅ Increased number of subscribers due to precise targeting ✅ Optimized ad spend – no wasted budget 💡 Key takeaway: in-app advertising is a powerful channel for subscription-based services when used correctly. 📣 Full case study available here 👉 Read more https://lnkd.in/gUqvAxdn #Bidrunner #MTSMusic #InAppAdvertising #PerformanceMarketing #Subscriptions #BusinessGrowth

📲 In-App Advertising: Turbo Boost for Brands 🚀 The whole world is glued to smartphones, and users spend 90% of their time in apps. The question is: where should brands look for their audience? The answer is obvious — inside the apps. In-App advertising isn’t just banners in mobile games (although they work 💰). It’s precise audience targeting, advanced personalization, and sky-high conversion rates. How Does In-App Advertising Help Brands Grow? ✔️ Precision Targeting 🎯 AI-driven algorithms analyze user behavior and display ads only to those who are actually interested. Not a single wasted impression! ✔️ High Engagement Rates 🏆 Unlike web ads, where banner blindness has taken over, in-app ads integrate seamlessly and natively into the user experience. ✔️ Quality Traffic 📊 Bots? Fraud? Never heard of them. The in-app ecosystem is protected from low-quality traffic, ensuring brands get real, high-LTV users. ✔️ Diverse Ad Formats 🔥 Video ads, interactive creatives, rewarded ads (users watch ads in exchange for perks) — all of these make advertising less intrusive but more effective. 📈 The result? — Increased brand awareness 💡 — Higher conversion rates 💸 — Improved customer loyalty 💙 While some brands are still burning budgets on display networks, the smart ones are buying up in-app inventory and outpacing their competitors. Are you in the game? 🎮 #InAppAdvertising #Marketing2024 #BrandGrowth #PerformanceMarketing #MobileAds #DigitalMarketing #BidRunner

🦄 Performance Marketing Trends 2025: What’s Rising and What’s Ready for Burial🦄 Performance marketing is that magic pill that either turns your budget into profit or drains it into a black hole. In 2025, the rules of the game are changing faster than Facebook algorithms, so it’s time to figure out which trends actually work and which should be thrown in the trash. 🚀 1. Artificial Intelligence: Your New Marketer AI is no longer just a buzzword; it’s the main character in ad campaigns. Machine learning models now analyze data better than your analyst after their fifth coffee, and chatbots handle communication so well that customers might consider leaving them an inheritance. Trend: Using AI for personalization, automated traffic acquisition, and conversion prediction. 💰 2. OEM Advertising: The Underrated Gem Everyone is chasing Facebook Ads and Google, while OEM (Original Equipment Manufacturer) advertising in pre-installed apps and smartphone manufacturers’ stores quietly dominates. Why? Because users see ads at the moment they are genuinely interested. Trend: Integrate OEM as a mandatory part of your media mix. 📺 3. CTV Advertising: The TV That Sells Connected TV (CTV) is the new YouTube. While the old-school television gathers dust, smart marketers are pouring ads into streaming services, where the audience is not only young but also willing to spend. Trend: CTV is becoming a must-have for brand and performance campaigns. 📉 4. R.I.P. Old Retargeting Strategies Cookies are dying, Facebook targeting is a major disappointment, and retargeting with outdated methods generates fewer conversions than a "Buy an Elephant" banner. The era of first-party data has arrived, forcing marketers to build CRM strategies instead of just burning budgets. Trend: Focus on first-party data, CRM marketing, and creative retention mechanics. 📊 5. Analytics: To Count or Not to Count? The accuracy of analytics in 2025 means you simultaneously use Google Analytics, Amplitude, Power BI, and still ask yourself: "How many conversions do we actually have?" Trend: Multi-channel analytics and abandoning blind faith in a single platform. Conclusion: Who Will Survive in 2025? Performance marketing is no longer about simple clicks and CTR. It’s a chess match where winners are those who can combine AI, unconventional advertising channels, and powerful analytics. As for those still relying on old strategies—it’s time to update that resume. 🤷♂️ #PerformanceMarketing #AI #OEM #CTV #Marketing2025 #DigitalMarketing #BidRunner

📺 Traditional Ads vs. CTV – Who Wins? 🥊 Once upon a time, TV ads ruled the world 👑. Everyone sat in front of the screen, eagerly waiting for shampoo commercials with dramatic hair flips. But times have changed… 🔥 Traditional TV Ads – like a billboard on the wall: ❌ Expensive (especially during prime time). ❌ No clue who’s actually watching – did they leave for a snack or fall asleep? 🤷♂️ ❌ No real analytics – just hoping for the best. 🚀 CTV Ads – your personal marketing sniper 🎯 ✅ Shown only to the right audience (not just random people). ✅ Viewers can click, scan a QR code, or buy instantly. ✅ AdBlock? Nope. Skip button? Also nope. 😏 ✅ Track everything – who watched, who clicked, who bought. 📊 The Numbers Speak: 👉 CTV’s CTR is 5x higher than traditional TV ads. 👉 CTV converts 2x better than classic advertising. 👉 Cost per 1,000 impressions is 40-60% lower than on traditional TV. 💡 Bottom line: If you have Coca-Cola’s budget, sure, go for traditional TV. If you want efficient sales without burning cash – welcome to CTV 😎. 📢 Have you tried CTV ads yet? Share your thoughts below! 👇 #CTV #FutureOfAdvertising #PerformanceMarketing #GrowthHacking #ConnectedTV #DigitalMarketing #BidRunner

📺 How CTV is Taking Over the Advertising Market – Numbers You Can’t Ignore 🚀 💡 Advertising is no longer limited to social media and search engines. Today, CTV (Connected TV) is becoming a key channel for brands that want to reach users where they actually consume content – on the big screen. 📊 Why CTV isn’t just a trend, but the new reality? ✅ 68% of users already prefer watching content on streaming services rather than traditional TV. ✅ CTV ads drive 41% more engagement than mobile and desktop ads. ✅ Cost per lead (CPL) from CTV is 30% lower compared to social media ads. ✅ AdBlock? Never heard of it. There’s no such thing on CTV – meaning every impression actually works. 🚀 Brands that have already switched to CTV get more attention, more engagement, and more sales. Have you tested CTV advertising yet? Share your experience in the comments! 👇 #CTVMarketing #FutureOfAdvertising #PerformanceMarketing #GrowthHacking #ConnectedTV

🔥 How We Helped FBS Increase Sales 4X When you're a global leader, "good" results just aren't enough. FBS came to us for growth, and we pushed their advertising to the max. 📊 What We Did: ✅ Rebuilt ad campaigns with precise targeting ✅ Integrated deep analytics for scalable growth ✅ Optimized lead generation processes 🚀 The Result: Sales skyrocketed 4X, and ROI became smoother than your morning coffee. Want the same results? Read the full case study here - https://lnkd.in/gBzxDCXu 💸 #Bidrunner #FBS #Advertising #Finance #SalesGrowth #Trading

Should You Advertise on Devices? 🤔 Marketers, what do you think – is OEM advertising (pre-installed apps on devices) worth it? 💡 Vote now! 🔘 Absolutely, it’s a genius move! 🚀 – Why wait for users to find us when we can be on their phone from day one? 🔘 Depends on the niche 🤷♂️ – Not every product fits, but if the audience is broad, OEM is 🔥. 🔘 No, Store is everything 📲 – Users will download what they need anyway. 🔘 I have no idea what OEM is, but it sounds cool! 🤯 – Tell me more, ASAP! 📢 Drop your thoughts in the comments! 👇 Have you tried OEM, or are you still skeptical? #OEMMarketing #FutureOfAdvertising #MobileMarketing #GrowthHacking #DigitalMarketing #BidRunner

📌 What is OEM Marketing? OEM (Original Equipment Manufacturer) is a strategy where apps are pre-installed on new devices (smartphones, tablets, laptops) during manufacturing or the initial setup process. 🧐 In simple terms: 👉 The user turns on a new device 📱 👉 Your app is already there 🔥 👉 They start using it simply because it’s convenient 📊 Infographic: "How Does OEM Marketing Work?" 🔹 Traditional path: User ➝ Opens App Store/Google Play ➝ Searches for an app ➝ Downloads ➝ Starts using 🔹 OEM path: User ➝ Turns on the phone ➝ Finds the app pre-installed ➝ Starts using immediately 📈 Why is OEM Marketing a Hidden Superpower? ✅ You’re first in line – while competitors fight for visibility in the app store, you’re already on the device. ✅ Saves on advertising – no need to spend big on downloads when your app is pre-installed. ✅ Lower churn rates – people don’t delete what’s already there. Think about it: when was the last time you deleted a default app? 📊 Infographic: "OEM vs. Traditional Advertising – The Advantage" 📌 60% higher CTR (people simply start using the app) 📌 CPI is 2x lower (you’re not paying per install) 📌 Higher LTV (users don’t install "just to try" – they simply get used to it) 🚀 Who’s Already Using OEM? ✅ Fintech apps 💳 (banking & payment services) ✅ Marketplaces 🛍 (e-commerce giants) ✅ Games 🎮 (to be the first option for new users) ✅ VPNs & utilities 🔐 (because "it might come in handy") If your industry is on this list, it’s time to act! OEM marketing isn’t the future—it’s happening now. Want your product to be on users' phones before they even open the App Store? DM us 📩 #OEMMarketing #HiddenMarketing #BeFirst #GrowthHacking #MobileMarketing #DigitalMarketing #BidRunner

CTV is Not Your Grandma’s TV! 📺🚀 If the words Connected TV make you picture an old-school remote and a rerun of The Price Is Right, it’s time to update your software. CTV isn’t just a big screen on the wall—it’s a powerful advertising tool that does more than you think. 🔥 Why is CTV not a relic of the past? 🤔 📡 No antenna, just the internet – Forget traditional broadcast channels; now it’s all about streaming and hundreds of platforms. 🎯 Precision targeting – Say goodbye to generic ads for “everyone.” Now you know who’s watching, what they love, and what they click on. 💰 Performance-driven, not just impressions – No more guessing whether your ad worked. Now, everything is backed by data. Who’s already winning with CTV? 🏆 📊 Brands that want more than just visibility—they want real conversions. 🎮 Gaming companies – Players watch, click, and download. 🛍 eCommerce – Products are no longer just “somewhere on the screen”—they’re right in the shopper’s cart. And the best part? CTV advertising is now accessible even without a Netflix-sized budget. 😉 So, if you still think TV is just for evening news, try explaining that to people clicking on ads with their remotes. #CTV #PerformanceMarketing #ConnectedTV #AdTech #Marketing #Advertising #DigitalMarketing #BidRunner 🚀