Shark Tank India season 4: Peyush Bansal acquires controlling stake of a premium lifestyle and accessories brand; signs largest deal for Rs 5 crores

In a historic moment on Shark Tank India 4, Peyush Bansal made headlines by writing the largest cheque in the show's history. He acquired a controlling stake of NOOE, a premium lifestyle and accessories brand. . This significant investment underscores the show's growing influence in the Indian startup ecosystem. NOOE, founded by Piyush Suri and Nitika Pandey, has made waves internationally with its Scandinavian-inspired desk sets, minimalist designs, and commitment to sustainability. The brand has earned accolades like the prestigious Red Dot Design Award and is now present in nine countries.
The name NOOE, inspired by the palindrome ‘never odd or even,’ reflects the brand’s inclusive and universal appeal. During their pitch, Peyush was particularly impressed by NOOE’s innovative products and potential for global expansion. Despite playful advice from fellow Shark Aman Gupta, suggesting that Piyush should hold on to a larger stake, the 5 crore offer for 51% equity proved irresistible for the founders.
Piyush Suri, Co-founder of NOOE, expressed his excitement about the deal, said, “This is not just a deal; it’s the beginning of an exciting journey. Shark Tank India has been an incredible platform for businesses like ours, enabling entrepreneurs to dream big and achieve more. Peyush's investment marks the next chapter for NOOE, and we are thrilled to have him as a partner. With his expertise and guidance, we are confident that NOOE will reach even greater heights while inspiring countless entrepreneurs to chase their dreams.”
Season 4 of Shark Tank India boasts a colorful panel of Sharks including a powerhouse of industry leaders: Anupam Mittal - Founder and CEO, People Group (Shaadi.com); Aman Gupta - Co-Founder and CMO, boAt Lifestyle; Namita Thapar - Executive Director, Emcure Pharmaceuticals; Ritesh Agarwal - Founder and Group CEO, OYO; Peyush Bansal - Co-Founder and CEO, Lenskart; Vineeta Singh - Co-Founder and CEO, SUGAR Cosmetics; Azhar Iqubal - Co-Founder and Chairman, Inshorts; Varun Dua - Founder and CEO, ACKO; Kunal Bahl - Co-Founder, Snapdeal and Titan Capital, Promoter Unicommerce; and Viraj Bahl - Founder and Managing Director of Veeba/VRB Consumer Products.