11 LONDON

Remember Rare Disease Day - Friday 28th February Having a rare disease is more common than you’d imagine, with 300 million people worldwide living with 6,000 rare diseases. But for those individuals (and 70% of rare diseases start in childhood) it can feel very lonely indeed. That’s why the annual Rare Disease Day campaign, which raises awareness and fights for equitable access to treatment, is very close to our hearts. As a health and humanity agency, we’re proud to be helping to shine a light on rare disease, break down isolation and offer support to the rare disease community and HCPs through many of our projects. #rarediseaseday 

Humour has long been recognised as a powerful tool in advertising - so why is healthcare advertising often more serious? Our latest research, coming soon, explores how humour can be a valuable asset in the communication and advertising of health messages.   We’ve taken a deep dive into how and when humour works best in healthcare marketing, uncovering the psychological reasons behind why it makes health messages more memorable and changes the way people engage with important information. At the same time, we explore how different audiences - across gender, age, and culture - respond to humour, shaping what resonates and what doesn’t. Understanding these differences is key to ensuring humour is not just engaging but also effective in delivering critical health messages. And while humour can be a powerful tool, it also comes with its challenges, so we’ve investigated how brands can strike the right balance between engaging storytelling and maintaining credibility in a space where trust is key.   As an agency, we know that standing out in a crowded advertising space is more challenging than ever. That’s why we set out to understand how humour, when used strategically, can help brands and messages break through the noise, create stronger audience connections and drive measurable results. Our research reveals not just why humour works but how to get it right.   Our humour in healthcare white paper is launching soon! If you are interested in gaining first access, please contact max.lee@11-london.com for more details.

We’ll always open doors for you and treat you with respect… so make a date with 11 London.

PAWS ON THE PRIZE? We’re thrilled to report that our winter campaign TV ad for Cats Protection is a finalist in the Smiley Charity Film Awards. The emotive ad, directed by Zak Razvi and produced by Sarah Marcon of Mrs Baxter, focuses on cat abandonment via the story of Alfie. It’s been a huge success for Cats Protection, and we hope it will be catnip for the judges too.

PAWS ON THE PRIZE? We’re thrilled to report that our winter campaign TV ad for Cats Protection is a finalist in the Smiley Charity Film Awards. The emotive ad, directed by Zak Razvi and produced by Sarah Marcon of Mrs Baxter, focuses on cat abandonment via the story of Alfie. It’s been a huge success for Cats Protection, and we hope it will be catnip for the judges too.

WELCOME BACK, CHARLOTTE! It’s great to see our brilliant Senior Account Director, Charlotte Halliday, back after maternity leave. She’s been much missed, but has been busy nurturing another vital project: baby Peggy, a sister for Olive. Charlotte says, “I feel very lucky to actually be excited about going back to work! Thank you to all my colleagues and clients who have welcomed me back with open arms. The team have put everything in place to make sure I feel happy, supported and empowered to do my job whilst looking after my girls.“ Charlotte adds, "I’m really looking forward to reconnecting with the industry – lots has changed in the charity and health sectors as well as in marketing. It’s an ever-evolving beast with new and exciting challenges that I can’t wait to get my teeth into.”  

Doctor in the house! Last Thursday saw our strategist, Stephanie Goley, celebrate her graduation from King's College London with a PhD in Global Health & Social Medicine. During her PhD, Steph researched antenatal ultrasound accessibility for women in South Africa and taught a range of undergraduate and Master's level classes, including Ethics of Emerging Biotechnologies, Pharmaceuticals & Society, and Critical Global Health. We're sure her learning will benefit many of our clients across the health and humanity sectors. Congratulations, Steph!

11 London are an award winning health and humanity agency based in London. Due to some exciting global new business wins, we’re looking for a talented senior or middleweight Art Director and a senior or middleweight Designer with experience in health and pharma to join our creative team. If you’re passionate about visual storytelling and making an impact in the health sector, we’d love to hear from you. Contract Type: Initial Fixed-Term Contract (FTC) with potential for permanent role. Location: London (Chiswick) Hybrid Contact: Stephen Broadhurst

HIP HIP HOORAY We’d like to raise a big festive cheer to all our clients, collaborators and friends. It’s been an exciting year for our agency, working on some important campaigns for health and humanity – and we couldn’t have done it without you. Have a wonderful festive season and we’ll see you in 2025.