2CV

A festive whodunit: Which UK Christmas ad stole the show this year? For 2CVers, Waitrose & Partners Sweet Suspicion came out on top! With its light-hearted humour, charm, and a cast of familiar faces, it had us hooked. The multi-part ‘whodunit’ also kept office chatter buzzing as we eagerly awaited part two. 🤶 Another standout was Boots UK’s Make Magic. Packed with entertainment and featuring Bridgeton’s Adjoa Andoh as an empowered Mrs. Claus, this ad showcased inclusivity and diversity, while celebrating the important role that women play at Christmas. ❤️ On the sentimental side, Tesco’s Feed Your Festive Fun and JD Sports Fashion The Family Portrait hit home. Both ads provided emotional depth, focusing on real, heartfelt moments, and brought us back to the core values of Christmas: spending time with loved ones. We particularly loved the authentic portrayal of real, diverse families shown in the JD Sports ad. Overall, the range of ads showed that there’s room for both heartfelt themes and carefree fun at Christmas time; to acknowledge emotional elements of Christmas, but also leave space for the light-hearted and fluffy. Which ads got your office chatting? Drop us a message in the comments! 🎄 #ChristmasAds24 #FestiveMarketing #MakeYourMark

There’s no denying that 2024 was the year of the brand partnership.   Take Beetlejuice 2 for example – the sequel of the cult classic came to cinemas with 35 brand partnerships to boot.   Here at 2CV, we’ve been thinking about which brand partnerships wowed us over the year, and what it was exactly that made them so good.   Read on to find out more: https://lnkd.in/dMHvsNz9 #partnership #review #MakeYourMark #insights #brands

🧒 Intergenerational influences 🧓   In our final installment of our 2024 beauty trends series is here! Ellie Walters explores if brands have been focusing on GenZ too much and if the bond between mothers and daughters has been forgotten. What should brands be considering for 2025? Read our article to find out! https://lnkd.in/gCfizvnC   #beauty #insight #2cv #MakeYourMark #IntergenerationalInfluences #GenAlpha #GenZ #2024review #BeautyExperts

Generative Artificial Intelligence is having a massive impact on marketing. But how do marketers feel about it? Are they excited or overwhelmed? How are they using it? How will it affect their roles in the future? We answer these questions and more through interviews and surveys with senior APAC marketers, and what it means for the research world. #AI #MarketResearch #ConsumerInsights #DataAnalytics #Brands #Retail #Consumers #MakeYourMark #Marketing #Asia #SouthEastAsia #Singapore #Qualitative #Qual360

As we approach the close of 2024, we take a moment to reflect on the challenges, successes, and opportunities this year has brought. We are deeply grateful for your support, collaboration, and trust throughout this journey. Wishing you and your loved ones a joyful holiday season filled with warmth, happiness, and peace.   Here’s to a bright and prosperous 2025 ahead! #HappyHoliday #Grateful #MakeYourMark #2024 #challenges #successes #collaboration

Three ways brands have become more accessible in 2024: As the end-of-year wrap-ups flood in, we wanted to take some time to reflect on what brands have been doing to improve accessibility this year. In Emily’s latest blog, she spotlights 3 powerful examples, covering: ➖ Inclusive advertising from John Lewis & Partners and Channel 4 ➖ Accessible information, via NaviLens, from Müller and the New York Subway ➖ Adaptive clothing from Primark Full blog here: https://lnkd.in/eaGBeRKw #AccessibilityAdvertising #Accessibility #MakeYourMark #examples #brands

Gaming X Accessibility - a great blog here from Will Eddy and Rosie Glenn. Well worth a read for anyone passionate about creating spaces where everyone can thrive....

Who are we online? 🖱️ Within games, the world really is your oyster- it's a place without boundaries, where identity takes on a whole new meaning. Particularly in the accessibility space, gaming can be truly transformative. It’s not just a headline-grabbing topic. Real-life stories like Mats Steen's demonstrate the profound impact gaming can have for disabled players. So let’s talk about it. What do we know so far, and what might this mean for the future? In Will and Rosie's latest blog, they discuss: 🕹️ The role of gaming in shaping and redefining identity online 🕹️ The long-term benefits of #gaming for disabled players 🕹️ Why #accessibility and #inclusivity are critical for the future of play https://lnkd.in/esmrdrwp

Detangling Black Haircare: How Brands Should Lead the Change Black haircare in the UK is flooded with information—new methods, traditional techniques, and varying advice. But with so much noise, how can consumers find the right voice to listen to to support their needs and their haircare journeys authentically?    In the latest blog, Neesha Nhika explores: ✨The overwhelming amount of conflicting information surrounding Black haircare. ✨ The challenges consumers face when navigating traditional and modern methods. ✨ Why brands must provide clear, reliable guidance to help navigate these complexities. https://lnkd.in/e22JGUnE #blackhaircare #haircare #MakeYourMark #insights #journeys

🎮 Games as a Service: The Future of Gaming or a Double-Edged Sword? The GaaS model is revolutionizing gaming—replacing one-time purchases with continuous updates and engagement. But is this shift a win for players and developers alike, or does it come with hidden costs?   In Will’s latest blog, he explores: ✨ How GaaS boosts financial stability and innovation for developers. ✨ The perks (and pitfalls) ✨ Why balancing monetization and player satisfaction is critical for gaming’s future. https://lnkd.in/eyXqz-Zt #gaming #insights #MakeYourMark #transforming #future