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Our latest edition 📚✨ Stay ahead with Asia's premier media for market research, consumer insights, data analytics, AI and research technology. From #Singapore for #Asia and the globe, trusted since 15+ years. In this edition we cover: ✓ The role of AI in the marketing workplace ✓ Unlocking AI’s full potential in market research ✓ Case study of the success of retail media ✓ The 12 best practices in sustainability communications ✓ The expat market – a missed opportunity for brands in Asia ✨ Additional Highlights: The Qual 360 event review, and the latest industry news and updates on key people in new roles! Request your pdf with Claudia Siregar or access the digital magazine here: https://lnkd.in/d6JgWb7t Enjoy your read! 🙏 Thank your for your continuous support 2CV BVA BDRC (Asia) EyeSee PureSpectrum Toluna _ _ _ Featured authors: James Redden Phil Ahad Milica Kovač Jon Arthurs Piers Lee With news from Tom Goderis EyeSee Giles Haynes Kent Toh PureSpectrum Toluna MetrixLab Steen Lomholt-Thomsen Michelle Darcy Clarke Hind Moussaoui Peter Teachman Cint Human8 NielsenIQ SurveyMonkey YipitData and more ... #AI #MarketResearch #ConsumerInsights #ResTech #DataAnalytics #Brands #Retail #Consumers #Marketing #Sustainability #Expat #Asia #SouthEastAsia #Singapore #Qualitative #Qual360

Read Phil Ahad's piece "Harnessing Human Insights to Unlock AI's Full Potential in Market Research" in Asia Research Media's latest edition! #AI #MarketResearch #PureSpectrum

Check out my article in Asia Research Media's latest edition. More to come in 2025! Happy Holidays! #ai #syntheticinsights #marketresearch #purespectrum #trainingdata

Unlock global insights with The Lifesights Company’s approach to market research. Our recent piece explains how we integrate localized explorations, collective conversations, and AI analysis to navigate the complexities of consumer preferences across the world. Find out how our method can bring your business to the forefront of market understanding. Dive in to learn more about our innovative strategy! 🌍✨ #GlobalInsights #MarketResearchExcellence #ConsumerTrends

Welcome to the 2025 Ipsos Almanac, our annual global review where we look back at the events and trends of the year, and consider how they will shape what’s to come. Don't miss our review of Generative AI, Gender gaps, the rise of populism, and how to manage a successful brand by understanding the consumers’ context. We have something for everyone. https://lnkd.in/gXrxsnkX Carla Flamer

Interesting article here from Think with Google having recently interviewed five business leaders across EMEA on how to master international growth in 2024 and beyond. Not surprisingly, AI is a must when it comes to one of the winning strategies for marketing. https://lnkd.in/dXKn-UES From the interview with the House Brands Global Media Director at EssilorLuxottica, he says: "AI has helped us bring global campaigns for these brands into local markets, tailoring our media activations to the specific content of a country or region. It helps both with localisation of content and by selecting the right media channels for the audience. This last part is crucial as the consumer journey has become incredibly complex. We need the power of AI to combine different formats, placements, and content to communicate with potential customers at different stages of the funnel" #digitalmarketing #innovation #Ai

In his recent talk at the 31st National PR Congress of the Public Relations Society of the Philippines, Philip Tiongson, HAVAS Ortega General Manager of Mx, Data Science and Analytics, shared the Filipino Prosumers' perspectives on AI: "Generative AI is poised to change how we work, play, and live our lives. It is ushering in a new age of how we work, play, and live our lives. It is also reshaping how consumers want to experience brands. For one, they will expect seamlessness and convenience from brands, as well as personalized experiences. However, they also expect that brands remain human amidst all the technological advancements, as well as transparency. In addition, Filipino Prosumers expect brands to also advocate for equal access to technology — that no one be left behind. We stand at the cusp of a revolutionary change with the advancement of Generative AI. And brands are best positioned to help shape the conversations and experiences that we can get from this new revolutionary technology." Prosumers are the leading-edge 15-20% of consumers, who are forward thinking, influential, proactive and socially and/or environmentally conscious. They are first to market. What they currently think, feel and do are usually 18-24 months ahead of the mainstream. For a more in-depth analysis on this topic, you can download a copy of our white paper, "HELLO, A.I.: Welcoming a New Era of Human Potential” here: https://lnkd.in/gX_nyr3V #GenAI #Prosumer #Brands Jos Ortega Jeuls Hermosisima Jookie Radoc Rozzaine Valenzuela

Week 38: About traveling and what to do. I had an amazing week in Madrid, traveling and sharing experiences with the best team in the world! ✈️ I've been thinking about all the time we waste travelling and how to take some profit of it. And I succeed reading about how to explore the concept of zero-based budgeting and how it can help organizations optimize their budgets by reevaluating expenses from scratch. I dived into the world of artificial intelligence (AI) and learned how to make strategic AI investments that align with long-term business goals. And also discovered the importance of employee experience in creating a high-performance workplace and found practical tips to foster a positive work environment and drive organizational success. Not bad for a night train... Check out Gartner's top 5 insights of the week: ➡️ Use Zero-Based Budgeting to Rightsize Your Function's Budget: https://gtnr.it/3B6FkBQ ➡️ Optimize AI Investments for Long-Term Business Growth: https://gtnr.it/3XMJBmO ➡️ Supply Chain Strategy: The Ultimate Guide: https://gtnr.it/3YMH3Ge ➡️ Employee Experience: Fueling a High-Performance Workplace: https://gtnr.it/3YylkSd ➡️ Brand Marketing Excellence, From Advocacy to Activation: https://gtnr.it/3TLVQy0 Find more insights here: https://gtnr.it/47PaQ2N #Insights #Budget #AI #SupplyChain #BrandMarketing #Gartner #GetReady #PabloAtGartner #Advise

In 2023- 24, some fascinating market research on consumer insights saw several innovative approaches and trends shows, The use of AI & Indirect research methods for quick analysis of consumer behavior patterns and Market shift. Shows the new models used for research and Strategy. In 2024, cutting-edge tech uncovers profound consumer insights, making research not just accurate but truly enlightening. Grateful for these advancements! Some amazing methods, I came across and shared in my Research Paper :) Here are links to companies and websites with amazing research. Check them out for great insights! 👍🏻 * MarketResearch.com * Statista.com * Gartner.com * Forrester.com * Nielsen * Euromonitor * Ipsos * Kantar * Pew Research Center * McKinsey & Company * Deloitte #research #consumerbehaviour #Marketresearch #Creative #linkedin

Welcome to the new edition of the Ipsos Almanac 2025, our annual global review where we look back at the events and trends of 2024 and explore how they will shape what’s to come. 🎥 Watch Ben Page’s video introduction below - a great sneak peek! What will you discover in this latest edition? 👁️ Dive into our experts' insights on trending topics such as Gen AI, the Gen Z Gender Gap, ESG, Populism and Brand Success 🔎 Explore 2024 with a month-by-month look at the key stories of the year 🌍 Hear from our teams all over the world and discover how this year’s events will influence what’s next in 2025. 🔗Explore the new Ipsos Almanac: https://lnkd.in/ekgX5fAc What trend from 2024 do you believe will have the most significant impact on 2025, and how do you see it influencing your sector or field? #IpsosinSingapore #IpsosAlmanac #IpsosAlmanac2025