Against Ordinary | Brand Agency

How do you sum up a year of life at a busy agency? 😅🚀 It's been a wild ride... ✅ Moved into our first studio space ✅ Hosted 3 events with Treacle, PerfectTed and Freezecakes ✅ Attended 5 events like Agency Hackers, Bread & Jam, Agency Throwdown ✅ Gave 3 industry talks ✅ Launched 9 campaigns  ✅ Built 13 brands - more case studies coming in Jan 👀 ✅ Made National News with an OOH campaign ✅ Finalist for Best New Agency at the UK Agency Awards ✅ Winners of Eye for Design at the DevelopHER Awards ✅ Made more friends and supporters than we could have imagined Our goal for this year was to simply build brands that stand against the ordinary. We've done that and then some. Meeting remarkable people along the way with a passion for creating something special is what gives us the energy to keep doing what we do best; building brands from start to finish. Thank you so much to everyone we've worked with, made friends will and been part of our journey. Have a great Christmas ✨ #BrandAgency #AgencyRoundup #FMCGBrands #EcommerceBrands #CelebratingTheYear #Creative #CreativeAgency #AgencyGrowth  

"We can't change the logo, but want to relaunch our brand"... Luckily, there's a lot more elements to a brand than just a logo. When we recently worked with ESPRO, a leading eCommerce brand for the mighty french press in the US, this is exactly what we were challenged with. Like always we researched what ordinary looked like for the industry and did the opposite. A very alluring tone of voice, big bold typeface and brand led messaging was the froth on the coffee for this one. Read all about it here: https://lnkd.in/eF6h9XV5 #CoffeeBrand #eCommerce #FMCG #D2C #Branding #Brand #BrandBuilders

🎄 It'ssss tiiiiiiimmmmmeeee 🎄 We love a good Christmas Ad as much as the next person working in brand, so when Yep Kitchen® approached us for a brand building campaign (featuring their limited edition sichuan box) we squealed like Mariah hitting high notes 🎶 We combined the heat of chillies and the joy of Christmas, both sensations that evoke an emotional response. Yep Kid (the brand mascot) travels far and wide spreading chilli love, like a mini Santa, and this was enough to pull our concept together. Using HO HO HO with an outlined T visually played on Christmas cheer and chilli heat and placing the product front and centre to showcase the limited edition sichuan box, makes the campaign bold and effective, but you can judge that for yourself... https://lnkd.in/ece83grM #Branding #BrandAgency #ChristmasCampaign #SeasonalCampaign #FMCGBrand #BrandAwareness #AnythingButOrdinary

This is what happens when you give us a PROBLEM, not a brief... Yep Kitchen® have avoided doing 'Christmas' campaigns before, struggling to connect Christmas with; chillies, Chinese condiments, and a kid who travels through space to share chilli love. Luckily, that's the sort of wild combo we live for 💪 We'd be lying if we said we already had something up our sleeve, BUT we did have all the right tools and methods to imagine the perfect creative campaign for the job. The full breakdown of how we achieved this will be shared next week, when it's FINALLY December 🎄 For now, enjoy a cheeky tease... #Christmas #Chillies #ChilliBrand #ChristmasCampaign #ChristmasCreative #BrandAwareness #BrandCampaign #NeverOrdinary

🚨 NEW CLIENT WIN 🚨 LIITON are the leading luxury whiskey glassware across the US with their unique designs of iconic mountains. With a strong community built up over the years, they're on a mission to refine their brand, core positioning statements and visual identity. Having an incredible product will only take you so far, and LIITON are now ready for the next level... #Branding #BrandPositioning #Rebrand #BrandJourney #BrandGrowth #CampaignAgainstMundane

Women supporting women ✨ With only 12.6% of Creative Directors being female and women only representing 26% of people working in technology, collaborating with DevelopHER Awards on their rebrand was a match made in heaven. There's still so much to do for true gender equality, and we're hoping that the rebrand will attract more people, raise more awareness and make even more of an impact on people working in underrepresented industries. We kept the iconic parts of the event, the stars and the pink tones, but reimagined the rest. "Shining a light on women in tech" was the hero statement that we used to inform the visual direction, creating dramatic gradients that not only reflect lights but also the atmosphere of the event. #DevelopHERAwards #BrandAgency #Branding #EventBranding #CampaignAgainstMundane #WomenSupportingWomen

Nothing will give you a morning rise like it... Oh yeah, we've been working on a very seductive brand strategy with ESPRO, the leading french press in the US. With big visions, personality and now positioning, we can wait to show you how it's all coming together visually. If you think you've seen it all with coffee brands, think again... #ESPRO #CoffeeBrand #FrenchPress #Branding #BrandAgency #CampaginAgainstMundane #BecauseOrdinaryGetsIgnored

Celebrating 10 years of DevelopHER Awards with a new, bold brand 👏 As an annual awards ceremony recognising women who work in the technology sector in East Anglia, we've been huge fans and have attended for as long as we can remember. We were STOKED to be asked to do the rebrand, injecting new energy and realigning the positioning of the awards with some power statements everyone can get behind... Get the full scoop here: https://lnkd.in/eqzHAJZd #DevelopHERAwards #AwardsRebrand #EventBranding #BrandAgency #Branding

Guess who's already demanding we put up a shelf in the studio? You guessed it, Be won her Eye for Design Award at the DevelopHER Awards last night 👏 As our Co-Founder and Creative Director, she's the powerhouse behind all of the creative projects that come out of the agency. She knows how to light up a room, command attention (for herself and clients) and call people bugs under a rock...maybe you had to be there for that one. Thank you to everyone who's been cheering us on, giving us amazing briefs or problems to solve and come along to our Marketing Meetup's - hit us up to be part of the community. We're truly here to collaborate, make a positive impact and just love what we do...and in that spirit, we can't wait to share the full story of the DevelopHER Awards NEW rebrand that was showcased last night. More on that next week. What's the best way to clean up confetti? Is it a hazard for the workplace? 🎉 #developherawards #campaignagainstmundane #winner #femalecreativedirector #brandagency

DevelopHER Awards coming in HOT this evening 🪩 We're taking time to celebrate Be's nomination for the Eye for Design award as well as eating and drinking, whichever comes first... ALSO, tonight will be the grand reveal of a project we've been working on with DevelopHER as they enter a new era, but we'll spill the tea on that tomorrow...🤫 For now we can't wait to spend time with friends and colleagues to celebrate 🥂 #developherawards #awards #brand #creative