AnalogFolk

If the advertising legends we all know had been born women, would they have reached the same heights? Even today, only 17% of ECDs in advertising are women*. Across agencies last year, DE&I progress is stalling or coming to a halt.** That’s why, for our new creative leader role, AnalogFolk are building the most diverse talent pool we’ve ever had. If you’re ready to help change the face of creative leadership, then apply for the role via the link in the comments section. Or, if you know someone who you think is ready to step up and take on the challenge, please tag them below. *Latest figures from D&AD Festival 2024 **Campaign School Report Feature 2024

A huge thank you to everyone who joined us at our Supper Club last night - From Big Ideas to Open Ideas. If you're a senior marketer looking to grow your brand in 2025, stay tuned —or reach out to learn how you can be part of the next one. ✨

Openness in brand-building can lead to stronger connections, greater trust, and authentic engagement. But it’s not always easy! Ahead of our upcoming AnalogFolk Supper Club, From Big Ideas to Open Ideas, we want to hear from you. Share your perspective and help shape the conversation. We’ll reveal the results and discuss them at the Supper Club. Join the conversation and cast your vote below:

We were proud to host the D&AD Shift portfolio review session at the AnalogFolk Group (AFG) HQ last week. D&AD Shift is an award-winning night school designed for self-made creatives from non-traditional backgrounds. In an industry where we often discuss attracting and retaining diverse talent, programmes like Shift ensure these conversations translate into meaningful action. It was an honour to connect with such an impressive cohort, and we're looking forward to the big showcase in January! 📸: Lewis Moberly

Check out our latest work with Costa Coffee ☕ From the internet’s beloved baby hippo, Moo Deng, to a cheeky lineup of dolphin memes, we’re bringing Costa Coffee into the heart of digital culture with vibrant, trend-driven and product-specific content designed to resonate with a Gen Z audience. Our series of reactive content has been rolling out on Costa Coffee's TikTok channel—link in the comments! #CostaCoffee #Social #TikTok #GenZ #DigitalCulture

We’re proud to be partnering with The Marketing Academy Fellowship Alumni and giffgaff | Certified B Corp on WeAreHere - a movement dedicated to turning the industry’s socio-economic diversity challenges into commercial opportunities for brands and career opportunities for under-represented young people. 🚀 The WeAreHere website is now live. It's a gateway for young people from lower socio-economic backgrounds to explore the world of marketing. Offering mentorships, work experience, apprenticeships, training, courses, and first job opportunities, it’s designed to connect young talent with the skills and resources they need to launch their careers. Over the coming months, WeAreHere will be recruiting brands to join its Founding Brand Programme. If you’re a brand leader who wants to infuse your organisation with fresh, diverse talent while making a positive social impact, this is your chance. Learn more and get involved by visiting: 👉 www.wearehere.biz #WeAreHere #AFG #FutureOfMarketing #MarketingCareers

🚗 💡 We’re incredibly proud to announce that AnalogFolk Group (AFG) and Diageo have been named as a finalist in The Shorty Awards 🏆 ‘Sober vs. Drink Driving’ has been recognised for its innovative use of gaming to meaningfully shift attitudes and drive positive behaviour change around drink-driving. The immersive digital experience simulates both sober and impaired driving scenarios, allowing users to experience firsthand how alcohol impacts driving performance through a series of five mini-games. Since its launch, the work has achieved remarkable success, drawing 245,000 site visits, primarily through organic discovery. Our emotionally-driven approach has shifted attitudes, with over 40% of users who were initially confident in driving after drinking experiencing a positive change in perspective. People’s Choice voting is open now until 30th October—cast your vote via the link in the comments! #ShortyAwards #Diageo #Innovation #Gaming

Our Global CEO, Guy Wieynk, proudly served as the One Drum Jury President at the Golden Drum International Festival of Creativity this week. In his keynote speech on unlocking creativity and embracing diversity, Guy highlighted three key pillars for modern marketing success: 💥 Focus on cultural relevance 💥 Create open ideas that are participative by design 💥 Embrace technology that democratises access #GoldenDrum #CulturalRelevance #Innovation #OpenIdeas

Inspiring moments from Golden Drum International Festival of Creativity as our Global CEO, Guy Wieynk, leads the conversation and shares insights on unlocking creativity and the importance of embracing diversity across Eastern Europe. #goldendrum #creativity #diversity

Our latest campaign for Bumble! An always-on social content series designed to highlight the app's new compatibility features - making it easier than ever to swipe right with clarity. Collaborating with talented director Melissa Espinosa from our network, we produced six engaging short films. Melissa's expertise in dynamic storytelling and post-production was just what we needed for this project, as we focused on creating high-performance marketing assets without huge costs and lengthy timelines.