Antavo AI Loyalty Cloud

🧭 The Bermuda Triangle of customer loyalty: Inflation + Price sensitivity + Increasing competition Not an easy pickle to get out of… 🫣 But (!), in today’s episode of Loyalty Unfiltered, Gwendolin Tiltmann, Senior Consultant at valantic is here to share 5 helpful trends to infuse into your loyalty program: 1. AI personalization  2. Sustainability 3. Digital seamlessness 4. Emotional ties 5. Gamification 💡 Two truths and no lie:  - AI is here to enhance both the customer experience and the behind-the-scenes management of loyalty programs.  - Rewarding eco-conscious shopping decisions and playful engagement boosts emotional loyalty. 📌If you could put another key trend on the list, which one would it be? Leave it in the comments! For more insights, take a look at our popular Global Customer Loyalty Report 2025 and the live Webinar recording on Antavo’s website! This episode of Loyalty Unfiltered was used as a source for our Global Customer Loyalty Report 2025. #CustomerLoyalty #LoyaltyUnfiltered #LoyaltyTrends  #LoyaltyPrograms

💫 Refined, recharged, and reintroduced Take a look behind the curtain and explore how the revamped Confidant Rewards program, created by Hyatt’s Inclusive Collection—and now powered by Antavo AI Loyalty Cloud—became the success story it is today! Learn more about how targeted incentives and personalized experiences catapulted the program to 5-star territory! 👉 Check out our in-depth case study on Antavo’s website! #CustomerLoyalty #CaseStudy #ConfidantRewards

did you know that Boots has 17 million loyalty members? That is biggest than a couple of European countries, and I wonder if running that loyalty program is like governing a country almost?? Recently, in good statepersonship manner they asked their citizens, and created the best insights on how they shop beauty Long story short: - Chinese products sold 1/3 more than last year - Gen Alpha and Z as shopping advisors: 4 in every 10 parents ask for skincare advice from their kids - trends like MEN in beauty, the era of the mouth tape (do you know what a mouth tape is? Go to Tik Tok and you will - it's all part of the sleeptime beauty space now) - Digitally native beauty brands had and will have a HUGE growth. Their growth is multipled if they sell through retail, like Boots UK Ok, coming back to the original thought: 🍒 THIS IS ALL FROM THEIR LOYALTY PROGRAM 🍒 Think of your loyalty program as the source of trends and truth Is there anything that surprised you in this list? (Mouth tape?) Have you used your members' insights before, and how? - anything crazy that you learned about them? Comment below

🚀 A great loyalty program doesn’t just launch — it evolves! Otherwise, it can quickly become boring and stagnant… In our latest article, we explore 7 ways to keep your loyalty program fresh and your customers engaged. Here’s a little sneak peek: - ⌛ Rolling out new features gradually to maintain excitement - 🔎 Using customer data to refine engagement strategies - 🎁 Refreshing rewards frequently to match customer interests We have four more strategic tips where these ones came from, so make sure to check out the full article on Antavo’s website! We’re also curious — what would be your #1 tip for keeping a loyalty program fresh? Leave them in the comments! 👇 #CustomerLoyalty #LoyaltyProgram #Refresh

“People want to be seen as people.” Zsuzsa Kecsmar, our Co-founder and Chief Strategy Officer, recently shared why point pooling and loyalty clubs have become such an in-demand feature for loyalty program owners. She sat down with Paula Thomas on Paula’s Let's Talk Loyalty and Loyalty TV podcast, where they talked about freedom and flexibility when it comes to point sharing with friends and family members. Whether booking a holiday or performing a simple everyday task such as buying new shoes for kids, customers' inability to share points with each other is a very real pain point. In fact, 76% would rather shop with brands offering club-style points pooling! Maybe it’s time to become one of those brands, no? Check out the video below and Antavo’s new Clubs Module on our website!

“Customer priorities are just as important—if not more—than business priorities.” Christopher Baird, Global Head of Loyalty at frog, part of Capgemini Invent, highlights three key trends shaping the future of loyalty: 📊 Data-driven insights will work harder than ever to enable mass personalization at scale across all channels. 🎟️ A stronger focus on membership—loyalty isn’t just about rewards; it’s about belonging. 🙌 Putting the customer first, every time—because true loyalty is earned, not bought. 📌 What other trends do you see shaping loyalty in 2025? Drop your thoughts in the comments! 🔍 For deeper insights, explore our Global Customer Loyalty Report 2025 and catch the live Webinar recording on Antavo’s website! This episode of Loyalty Unfiltered was used as a source for our Global Customer Loyalty Report 2025. #CustomerLoyalty #LoyaltyUnfiltered #LoyaltyTrends  #LoyaltyPrograms

See you in Gothenburg next week! We’re heading to D-Congress organized by Svensk Digital Handel - Swedish association for digital commerce on March 5-6, the premier retail event in Northern Europe! With over 3,000 innovators and decision-makers, this is where the future of retail takes shape. 🌟 Meet Dorottya Nagy, our Sales Manager, and connect with industry leaders driving transformation. From trendsetters to tech pioneers and sustainability champions, this event is a powerhouse of innovation. 💡 Gain valuable insights, forge meaningful connections, and be part of a community that doesn’t just follow trends—it creates them! 📍 Will we meet you there? DM for a meeting! #LoyaltyProgams #CustomerExperience #RetailInnovation #FutureOfRetail #RetailTrends

♣️ Antavo hosted its Q1/2025 Product Release webinar that uncovered points pooling, family accounts, and community building via “Clubs.” During the webinar, we covered the following topics: - How we realized the need for Clubs - Why consumers would love it, and 76% would rather shop with brands that offered these features - Why only a few businesses use it, only 4 out of 10 💡The webinar also featured a live product demo and a Q&A session with our experts:  - Zsuzsa Kecsmar, our Chief Strategy Officer and Co-founder - Andras Taraszovics, our Head of Product Watch the recording of the release webinar and download the PDF! 👇 #loyaltyprograms #communitybuilding #pointspooling #familyaccounts #productrelease

💡 “Loyalty has evolved into a cross-functional effort.” In today’s episode of Loyalty Unfiltered, Andreanne Rondeau, renowned Loyalty Specialist from stratLX, shares what trends she is currently seeing on the market: Experiential rewards - Seamless digital and in-person integration - Gamification - Strategic partnerships 📢 And the BIG one: The use of AI Andreanne thinks AI will transform customer loyalty by making programs smarter and loyalty teams more efficient. AI will have the biggest impact on: - Streamlining operation - Optimizing loyalty program performance & performance analysis But(!) there’s a challenge: Many brands in North America are not fully ready to implement AI on a large scale or for loyalty management, nor have they found the solution for overcoming Silo data… 📌 What do you think is the missing link for more brands to implement AI in loyalty program management? For more insights, take a look at our popular Global Customer Loyalty Report 2025 and the live Webinar recording on Antavo’s website! This episode of Loyalty Unfiltered was used as a source for our Global Customer Loyalty Report 2025. #CustomerLoyalty #LoyaltyUnfiltered #LoyaltyTrends  #LoyaltyPrograms

🤔 To tier or not to tier, that is the question… In this case, it’s not about mourning the end of the Eras Tour but the equally important subject of whether or not you should introduce a tier system to your loyalty program. In fact, our Co-Founder and Chief Strategy Officer, Zsuzsa Kecsmar, just wrote about this topic in her latest Forbes Business Council article. Zsuzsa lists three reasons why tiers work really well: - Constant motivation for loyalty program members to engage - Effective segmentation and personalized approach - Competitive differentiation in saturated markets But(!) she also talks about the downside. Because, as you know, there’s always a catch! Find out more about the three most important elements to pay attention to, which might make you question whether a tier system is the right answer! Read Zsuzsa’s article here: https://lnkd.in/gW2a_8W9