AYU reposted this
Ok. We’ve had enough. Fake family offices, your time’s up. There’s an epidemic of false representation in the family office space. All genuine family offices know about this elephant in the room, so many funds and founders too. Too many people call themselves a family office when they are not, hiding behind “privacy” in order to obfuscate their actual role and intentions so they can get in the room or round the table with genuine wealth holders. Today we are launching the AYU Approved Family Office Program, so we can continue to work in this incredible space, but with trust as a prerequisite. We’re inviting all family offices to apply for the program - free of charge and obligation. You don’t even need an AYU membership. We’ll be: - Carrying out in depth verification on all family offices that apply - or that want to engage with us, our events or our community. - Highlighting and flagging to our community anyone who misrepresents themselves as a family office. - In time, providing a free resource for anyone to check if a family office has AFO status Our definition of what a family office actually is and how to apply are in the link below. And yes, we know there’s a spectrum of opinion on definition here, but we have to draw a line in the sand somewhere! For any questions please drop us a line on afo@thisisayu.com #thisisayu #familyoffices