B2B Marketing

Your 2024 B2B Marketing Wrapped is here. (On time too, you know who you are....) Jokes aside, a truly fantastic year it has been. We are all so proud of the B2B marketing community, time to kick back and enjoy the holidays. See ya next year! https://lnkd.in/ehXK8Bdq #wrapped #b2bmarketing #2024

As the digital world continues to evolve, data is essential for driving strategic conversations and delivering valuable insights. But how can you convert data into ROI and secure stakeholder buy-in for your data initiatives? In partnership with Dun & Bradstreet Europe, this report offers insights on how data has become crucial to delivering strategic conversations, detailed insights, and how to turn data into ROI. Here’s what you’ll find inside: - Effective strategies to gain budget approval and stakeholder buy-in. - Practical examples of successful data-driven approaches in action. - Guidance on aligning data initiatives with key business objectives. - Practical insights to drive impactful change as a marketer. - Key metrics to build a persuasive business case. Download the report now https://okt.to/Nv0fio #b2b #b2bmarketing #DataROI #MarketingInsights

How can B2B marketers break through the noise in an increasingly crowded marketplace? 🤔 The answer lies in doing less—but doing it better. 🎯 This article from B2B Marketing Awards 'best use of creative' sponsor, MOI Global, explores how embracing bold, long-term creative strategies can drive stronger marketing ROI and elevate your brand above the competition. Read the full article here to learn why creativity is far more than just a 'nice-to-have' in B2B: https://okt.to/L1MtHw #b2bmarketing #b2bawards #creativestrategy

Join us to talk about the impact that global, political and economic forces are having on B2B marketing on Wednesday December 4th at 2pm ET! Steve Mudd, Artificial Intelligence Expert at Propolis, will be joined by a fantastic line up of panelists: 👉 Andres Llano Mejia, Marketing Excellence Senior Manager - Global Marketing Organisation, at PwC 👉 Atul M., Head of Marketing, North America, at Temenos 👉 Katherine Curtin, Senior Director, Head of Marketing - Know Your Customer, at Moody's Pre-register here: https://lnkd.in/eMtEybta Can't make it to the live webinar? Register to get the on-demand recording sent afterward.

Hey Siri play "We Are The Champions" by Queen. Check out edition 11 of the Propolis Newsletter!

In today's rapidly changing B2B environment, marketing leaders face unprecedented challenges—from rising operational costs to evolving buyer behaviours and fast-paced tech advancements. In this webinar in association with Transmission, experts will look into what it takes to stay competitive and unlock sustainable, profitable growth. Key focus areas include: - Uncovering data signals for operational efficiency. - Addressing financial pressures and achieving profitable growth. - Proving Marketing’s impact amid tightening budgets. - Targeting future buyers effectively to increase ROI. Click here to register: https://okt.to/4KbDUx Moderated by Jon Clarke, VP of Global Service Innovation at Transmission, joined by James Keating, CMO at Pleo. #b2bmarketing #ROI #OperationalEfficiency #StrategicMarketing

✨ That’s a wrap on the B2B Marketing Awards 2024! ✨ What an incredible night celebrating the brightest makers and creators in B2B marketing! Thank you to everyone who attended, supported, and cheered on our amazing finalists and winners. Explore the full list of winners here: https://lnkd.in/g_Xu2bqV Thank you to our sponsors for helping us celebrate excellence within the B2B marketing industry! Headline Sponsor: Gravity Global Creative Partner: Revere Agency Category Sponsors: The Croc | FunnelFuel | MOI Global | SiteBox | Survey Solutions | Propolis Videography Partner: Fingers in Pies

🏆 The Grand Prix Winner 2024 🏆 Every year, the Grand Prix Award celebrates the campaign that truly stands above the rest—a combination of unparalleled creativity, strategy, and impact. We are thrilled to announce that The 7 Wonders Challenge by Travelport is taking home the trophy tonight! This campaign captivated audiences with its innovative approach, delivering exceptional results and redefining excellence in B2B marketing. Congratulations to Travelport and everyone involved in this remarkable achievement! 🌟 #B2BAwards #GrandPrixWinner #B2BExcellence

🌟 Celebrating the stars of B2B Marketing 🌟 Behind every award-winning campaign are the brilliant teams and individuals who bring ideas to life. Tonight, we honour the best practitioners and teams driving the B2B marketing industry forward. 🏆 B2B marketing team of the year GOLD: Benefex GOLD: System C 🏆 B2B marketer of the year GOLD: Matt Allen FCIM from Bidwells SILVER: Hannah Tyler from Sprinklr BRONZE: Nicola Clarke from Virgin Media O2 Business 🏆 B2B marketing agency of the year (UK) GOLD: The Think Tank SILVER: Brands2Life SILVER: Publicis Pro HIGHLY COMMENDED: Vested 🏆 Global B2B marketing agency of the year GOLD: Gravity Global SILVER: Transmission A huge round of applause for our industry champions and thank you to Propolis for supporting our 'Global B2B agency of the year' category winners! 👏 #B2BAwards #B2BMarketingLeaders #B2BMarketing

✨ Reaching Audiences, Achieving Objectives ✨ The Audiences and Objectives categories highlight campaigns that successfully addressed diverse goals, whether launching new products, engaging employees, or achieving international success. These winners set a high standard for results-driven marketing. 🏆 Most commercially successful campaign GOLD: Delivering Global 1:1 ABM at Scale by HUT 3 for UiPath SILVER: Peak Performance Campaign by The Think Tank for Phi Partners HIGHLY COMMENDED: Demand More by Stein IAS for Juniper Networks 🏆 Best limited budget campaign GOLD: Sustainable Print Design by Navigate B2B for Park Communications Ltd SILVER: SLG boosts CRASH Christmas Appeal 2022 by SLG for Crash Charity BRONZE: Art of the Possible by OMNE for Ball Corporation 🏆 Best employee engagement campaign GOLD: E.ON Bright Sparks by The Marketing Pod for E.ON UK SILVER: We're Here for You by Radish for Zonal BRONZE: Agile Marketing Training and Transformation by Bright for Informa Markets - Pharma Marketing Team 🏆 Best international campaign GOLD: Connecting the Dots by Capgemini SILVER: DemandXpert by Extu for Dell Technologies BRONZE: SHOCKED by Man Bites Dog for GHD 🏆 Best product or service launch GOLD: The Consumer Advisory Collection by True for KPMG SILVER: Making Imaging Elementary by VELO B2B for Oxford Instruments BRONZE: Unfold the Wonder by Ogilvy UK for Samsung Electronics UK A big thank you to Propolis for sponsoring the 'Most commercially successful campaign' category and for being a driving force in the B2B marketing industry. Fantastic achievements by our remarkable winners —congratulations to all! 🌟 #B2BAwards #B2BSuccess #B2BMarketing