HUT 3

HUT 3 brings home gold again 🏆 Last night, we scooped the “Most Commercially Successful Campaign” Gold award at the B2B Marketing Awards Ceremony held at Old Billingsgate, London. The award celebrates the work that we carried out for our client, UiPath for their “Delivering Global 1:1 ABM at scale” Campaign. This marks the second consecutive year we’ve received this prestigious award - a true testament to our team’s dedication and passion for delivering outstanding results. In June, we also picked up two more esteemed awards at The Global Agency Awards 2024: ✅ Best Use of ABM ✅ ABM Campaign of the Year These accolades reflect our leadership in the field of Account-Based Marketing (ABM) and our commitment to delivering exceptional results for our clients. A special thank you goes to our wonderful client, UiPath, and particularly to Nancy Carlyle Harlan and Laura Matthews for their unwavering confidence in our team and Guy Cowell who led the team for HUT 3. We are anticipating an exciting 2025.

Andy taking a quick break from stand duty...

We are on our way. The car is packed to the brim with everything we need for the B2B Marketing Expo UK show starting tomorrow, 27th November. Our leader, Andy Johnson, is currently en route to ExCeL London, ready to set up our booth and get ready to present in two seminar sessions across both days. Here’s a sneak peek at what we have lined up: 👉 Day 1: Supercharge Your Content Creation with AI Join Andy as he shares how AI can elevate your ABM campaigns, streamline content production, and boost ROI. Key takeaways: ✅ AI-driven insights for smarter decisions ✅ Hyper-personalisation within budget ✅ Scalable content and campaign management ✅ Achieving rapid ROI with targeted AI-powered strategies 👉 Day 2: HUT 3 ABM in Action Don’t miss Andy showcasing three award-winning ABM campaigns (1:1, 1:Few and 1:Many) to illustrate creativity and effectiveness in real-world ABM. Key takeaways: ✅ Flexible frameworks for any ABM program ✅ Standing out through creativity ✅ AI’s evolving role in ABM ✅ Measuring success and telling data-driven stories  If you're attending, make sure to swing by and say hello. Drop by stand K76 to chat with us about all things ABM and AI and pick up a HUT 3 goody bag. We look forward to seeing you there… #B2BMarketingEx24

Explore – is on tour! Last week marked the exciting debut of our first roundtable knowledge session, bringing together B2B leaders and industry peers from diverse sectors. We dived deeper into the ever-evolving marketing landscape - untangling 2024’s toughest marketing challenges, exploring pain points, and contemplated bolder moves for 2025. Together, we unlocked a treasure trove of Account-Based Marketing insights, trends, and real-life experiences. Our discussions explored the transformative potential of AI, sparking ideas on how it can seamlessly enhance and align with a marketing strategy. Special thanks to our speakers, Andy Johnson and Darryl Merkli, whose thought-provoking talks left the table with inspired and energised ways of thinking. Massive thanks to Kerry Ransby and the amazing team at Woodfines Solicitors, Milton Keynes, for partnering with us and hosting this session. We are looking forward to hosting more "Explore on Tour" sessions in the near future.

Great job HUT 3 team - now to get ready for the B2B Marketing Expo later in the month. Busy, busy... 😁

Final preparations are underway for tomorrow's B2B Marketing Global ABM Conference! Be sure to stop by our booth and pick up one of our exclusive goody bags - you can find us on Stand 10. In his presentation, Andy will share pioneering ABM case studies that reveal how customised account-based strategies are delivering impactful results for leading businesses. Here's a preview of what you can expect tomorrow: ✅ A 1:many campaign that generated $1.2M USD in lead pipeline value across twelve targeted territories within just six months. ✅ A customized 1:1 campaign focusing on high-value clients with innovative, targeted strategies. ✅ An award-winning 1:1 at scale program that drove an impressive 142% increase in Incremental Annual Recurring Revenue over two years. ✅ A powerful 1:few approach using AI to boost sales conversions and drive account growth across three strategic verticals. See you tomorrow... #globalabmconference2024 #b2babmconference

We're back at B2B Marketing Expo 2024 After last year's standing-room-only seminar sessions led by Andy Johnson, HUT 3 is thrilled to be returning to the B2B Marketing Expo UK for two days packed with valuable insights and strategies to keep your business thriving in the fast-evolving B2B landscape. Grab your ticket here! https://lnkd.in/euERXcWA Here’s a sneak peek at what we have lined up: 👉 Day 1: Supercharge Your Content Creation with AI Join Andy as he shares how AI can elevate your ABM campaigns, streamline content production, and boost ROI. Key takeaways: ✅ AI-driven insights for smarter decisions ✅ Hyper-personalisation within budget ✅ Scalable content and campaign management ✅ Achieving rapid ROI with targeted AI-powered strategies 👉 Day 2: HUT 3 ABM in Action Don’t miss Andy showcasing three award-winning ABM campaigns (1:1, 1:Few and 1:Many) to illustrate creativity and effectiveness in real-world ABM. Key takeaways: ✅ Flexible frameworks for any ABM program ✅ Standing out through creativity ✅ AI’s evolving role in ABM ✅ Measuring success and telling data-driven stories Let’s Connect! Drop by stand K76 to chat with us about all things ABM and AI. We look forward to seeing you there… #B2BMarketingEx24

Want to keep ahead of marketing trends, our latest report dives deep into the transformative trends shaping the marketing landscape, from the power of AI and automation to the rising importance of first-party data, short-form video, and voice search optimisation. Here’s what you’ll find inside: 👉 Sustainability as a growing priority for brands and consumers 👉 The push for hyper-personalised experiences 👉 The creative possibilities of live and simulated live video Plus, we unpack the power of Account-Based Marketing (ABM) in an increasingly complex B2B buying journey. With its precise, data-driven approach, ABM helps brands stand out by delivering highly relevant, personalised outreach. Whether you're a Fortune 500 company or a start-up maximising every pound, understanding and leveraging these trends will be crucial to your business. Want a copy? Complete the form on our webpage, https://lnkd.in/e2RV3Hrr and we’ll send it your way

With only a few weeks to go until B2B Marketing’s Global ABM Conference, we're excited to give you a sneak preview into Andy's session. This year, Andy will be showcasing pioneering ABM case studies, each demonstrating how tailored account-based strategies have driven game-changing results for major businesses. Below is a glimpse of what you will hear about on the day: ✅ A successful 1:many campaign generating $1.2M USD in lead pipeline value across twelve targeted territories within six months. ✅ A customised 1:1 campaign designed to target high-value clients with innovative and targeted strategies. ✅ An award-winning 1:1 at scale program delivering a remarkable 142% Incremental Annual Recurring Revenue growth over two years. ✅ A highly effective 1:few approach utilising AI to enhance sales conversions and drive account growth across three strategic verticals. Join us on the 6th November to dive deeper into the future of ABM. Purchase your ticket here: https://lnkd.in/dvJktajB #b2babmconference #b2bmarketing #abm #accountbasedmarketing

At HUT 3, our clients' success is at the heart of everything we do. So, we are super proud to share that we’ve been shortlisted for the Most Commercially Successful Campaign category at the recently announced B2B Marketing Awards. Winning this award last year was a huge honour, and going for it two years in a row is a tall order - but we have everything crossed!   This nomination is a testament to the trust our clients place in us and our ability to deliver campaigns that drive real, measurable results.   A huge thank you to our clients for their continued support and of course the HUT 3 team.   Having been shortlisted in two categories, we’re eagerly anticipating the Awards Ceremony at the end of November. #B2BMarketingAwards #B2BAwards #B2BMarketing